AI and Machine Learning in SEO

Explore the benefits, drawbacks and best practices around using branded and competitor keywords in your PPC campaigns.

Learn the strategic value of composing your stack, breaking free from the limitations of traditional data collection.

The Adalytics report alleges that ads have been appearing alongside potentially harmful content without the awareness of marketers.

Google SGE, the Search Generative Experience, is testing the ability to not only type your questions with text but also to upload images to your query. So yes, Google SGE is testing…

Knowing the percentage of impressions your ads actually get, compared to the potential number, can enhance reporting and optimization efforts.

Crunching big marketing data? Brush up on tips for merging, analyzing, and visualizing Excel and Google Sheets files to extract key insights.

Google has announced it now supports new structured data for vacation rentals, which adds rich results to the Google Search results for vacation rental listing pages. With that, Google also announced

Google seems to be testing removing the cache link from the search result snippet about this result box. I am in a test where the cache link is no longer available but…

Goal > Assess > Action

Google has published its tentative schedule for the Google Ads API release dates and sunset dates for 2024. Google publishes this annually in order to

Google redid its Google Business Profiles reinstatement process and I think as part of that (I can be wrong), Google added this review service restrictions webpage. It will show you if you…

Marketers have reported seeing the solution on their accounts for the first time, with general availability expected within months.

Here is an over the top, incredibly luxurious conference room at the Google office in Germany. You see the fancy chandelier, the special ceiling, the interesting conference room table and chairs, the

A home is the biggest investment most people make, and yet, it doesn’t come with a manual. That’s why we’re building the only app homeowners need to effortlessly manage their homes — …

Microsoft has hired Altman and other OpenAI colleagues. A majority of OpenAI employees have threatened to quit if the board won’t resign.

Listen now | Brought to you by Sanity—The most customizable content layer to power your growth engine | Maui Nui Venison—The healthiest red meat on the planet delivered directly to your door…

Community Wisdom 160

No matter how creative you are, ideas can stop coming eventually. This post looks at various ways to remain productive and energised within a creative role.

The updated Admin page within GA4 has been redesigned to streamline administrative tasks for marketers.

Any impact of ChatGPT on Google’s search dominance is overblown at this point, as ChatGPT only has 2% of Google’s monthly traffic.

This is the third reviews update of the year and the last reviews update Google will likely confirm.

Google seems to have redesigned the page experience overview report within Google Search Console. The overview screen now looks more like a basic informational screen with a lot less data on it…

Microsoft’s Mikhail Parakhin posted a poll on X asking where Microsoft should prioritize its efforts in terms of speeding up different services. Do you want a faster Bing Chat or a faster…

Here is a creation from Lizzi Sassman from Google that Martin Splitt from Google shared from his desk. You can see there is a crochet Googlebot sitting on a mini sofa seat…

Google is reportedly showing its Local Service Ads more evenly. This means that previously, the same advertiser would often show up in the LSA spots in the Google Search results and remain…

Community Wisdom 157

Find out how an agile mindset, proactive communication and shared learning can transform your working relationship with developers.

Dive into the future of paid search & explore the trends, strategies, & technologies that will shape the search marketing landscape.