AI and Machine Learning in SEO

Google uses its search engine data and signals to help train its Gemini AI models, we learned from documents from the DOJ deposition testimony. Although, we kind of knew that when Google…

Some pointers on how to evolve your SEO strategy to align with AI-based discovery. 

Meta’s working with Booz Allen to make its AI models available in space.

New data from LinkedIn on the business benefits of AI adoption.

Google seems to have added a new section to music knowledge panels named “Behind the music.” It seems that this is generated using Google’s Gemini AI and gives you a bit of…

A look at how AI usage is changing as we become more attuned to the latest tools.

YouTube’s AI Overviews test could reshape how users find videos. Will it boost discovery or cut into views for creators and brands?

A new AI-based test from YouTube.

ChatGPT search can now rewrite your prompts based on the memories you have saved and insights from your past chat history.

Expanded age checking from Meta, as it looks to advanced its AI age verification process.

Google’s Elizabeth Reid says AI Overviews drive ‘higher-quality clicks’ as many publishers watch organic traffic decline.

Another update for X’s AI chatbot.

Google says AI Overviews increase clicks. Cold, hard logic disagrees, and so does our research.

While you can access Google AI Mode directly at google.com/aimode, there is currently no way to go direclty to something like google.com/aimode?q=QUERYGOESHERE. But that might come, said Robby Stein, VP, Product at…

Meta’s metaverse plans are still on track, despite it tempering references to the project. 

A new advance for X’s generative AI tools.

Brandlight analyzes and improves how brands appear in platforms like ChatGPT and Perplexity.

Brandlight analyzes and improves how brands appear in platforms like ChatGPT and Perplexity.

AI platforms are rewriting SEO economics – slashing costs, automating expertise, and forcing agencies to evolve fast or face extinction.

A social network would give OpenAI access to a steady data stream to fuel its projects.

Advanced AI video generation from Google.

Behind the scenes of SEO’s next evolution – where agents navigate filters, product feeds, and even send Slack alerts.

Google is testing a new shortcut location for AI Mode in the Google App on Android. Google is placing the shortcut button directly in the search bar.

Google’s Agent2Agent protocol will radically change how the web works. This isn’t some obscure possibility that may happen in the future. It’s here now! 

In the age of AI-driven search, originality is not the boon we think it is. It might even be a liability… or, at best, a long game with no guarantees.

Meta’s been battling EU regulations to enable expanded AI training.

Traditional metrics aren’t enough in AI-driven search. Measure brand presence through mentions, citations, share of voice and more.

I want to highlight here the top AI and “state and future of search” insights, answers and tips provided by Google in the Search Central Live Event in Madrid.

Master strategies to keep your content visible, relevant, and engaging in today’s evolving AI search landscape.

OpenAI’s CPO, Kevin Weil, on the new must-have PM skill, vibe coding, moats, and more