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AI and Machine Learning in SEO

Explores the impact of AI and machine learning on SEO and digital marketing.

Meta Continues to Integrate AI Bot Profiles into its Apps

Source: Social Media Today - Latest News

By: Andrew Hutchinson

Posted on March 22, 2025

Meta continues to integrate AI characters into its apps.

Google is Grounded and Needs to Learn How to Soar

Source: tomcritchlow.com

Posted on March 21, 2025

Anthropic’s Claude Launches AI Search, Taking On Perplexity and OpenAI

Source: Search Engine Optimization (SEO) Trends, Techniques & Marketing

By: Trishla Ostwal

Posted on March 20, 2025

Web search on Claude is now available for paid U.S. users in a “feature preview.”

Anthropic’s Claude Launches AI Search, Taking On Perplexity and OpenAI

Source: Search Engine Optimization (SEO) Trends, Techniques & Marketing

By: Trishla Ostwal

Posted on March 20, 2025

Web search on Claude is now available for paid U.S. users in a “feature preview.”

Google’s AI Mode: Here’s what matters for SEOs and marketers

Source: Search Engine Land

By: Britney Muller

Posted on March 20, 2025

Discover how Google’s new AI mode impacts search results, citations, and visibility –plus key insights for SEO and marketing professionals.

Meta Launches AI Chatbot to EU Users

Source: Social Media Today - Latest News

By: Andrew Hutchinson

Posted on March 20, 2025

Facebook and IG users in Europe will now be able to try out Meta’s AI chatbot.

Microsoft Bing/Copilot use schema for its LLMs

Source: Search Engine Land

By: Barry Schwartz

Posted on March 20, 2025

Fabrice Canel confirmed that Microsoft does use schema markup to help its LLMs learn and understand.

Court Rules That AI-Generated Art Does Not Qualify for Copyright Protection

Source: Social Media Today - Latest News

By: Andrew Hutchinson

Posted on March 19, 2025

AI generated art cannot be attributed to a human author.

82% of Google AI Overviews citations come from deep pages: Report

Source: Search Engine Land

By: Danny Goodwin

Posted on March 19, 2025

Homepages have long been considered the most crucial page. However, when it comes to AI Overviews, only 0.5% of citations link to homepages.

Google Search Expands Health Overviews & Adds What People Suggest

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on March 19, 2025

Google said it is expanding its AI Overviews and Knowledge Panels to offer more medical and health related answers. Plus, those are being expanded in more counties and languages. Also, Google launched…

Meta Reports That its Llama Language Model Has Been Downloaded a Billion Times

Source: Social Media Today - Latest News

By: Andrew Hutchinson

Posted on March 18, 2025

Meta’s Llama model is now powering a range of AI projects.

Google Testing Various AI Search Options Beyond AI Mode

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on March 18, 2025

Google Search seems to have accidentally leaked its various AI Search options and features, that go beyond just AI Mode, which it recently launched. 47 different AI Search options are shown including…

Building AI Driven Workflows – Eoin Hinchy (CEO, Tines)

Source: Software Snack Bites

By: Shomik Ghosh

Posted on March 18, 2025

Watch now | For those who are interested in how AI is impacting workflows of teams across industries, this is the episode for you.

xAI Acquires Text-to-Video AI Project Hotshot

Source: Social Media Today - Latest News

By: Andrew Hutchinson

Posted on March 17, 2025

X users will soon be able to generate AI videos in-stream.

AI and online reputation: How to stay in control

Source: Search Engine Land

By: Anthony Will

Posted on March 17, 2025

Bad reviews? Negative press? AI is rewriting the rules of reputation management. Make sure your brand is keeping up.

Instagram Experiments with AI-Generated Comments on Posts

Source: Social Media Today - Latest News

By: Andrew Hutchinson

Posted on March 16, 2025

More AI innovation from Meta.

AI Harms Need to be Factored into Evolving Regulatory Approaches

Source: Social Media Today - Latest News

By: Andrew Hutchinson

Posted on March 16, 2025

The push to develop AI models faster risks causing more social harm.

4 Essential Strategies for Navigating SEO in the AI Search Era

Source: BrightEdge blogs

By: Lem Park

Posted on March 14, 2025

We’re barely into 2025, and the transformation of search through AI is already reshaping how users discover and consume content. At BrightEdge, we’re closely monitoring these developments to help marketers not just…

AI mode ranks sites differently than traditional Search. It uses a “query fan-out” technique. – Marie Haynes

Source: SEO Blog by Marie Haynes Consulting

By: Marie Haynes

Posted on March 13, 2025

Google’s AI Mode, powered by Gemini 2.0 appears to be quite good. We need to pay attention to how it ranks and recommends websites.

SMB websites see rising traffic from ChatGPT and other AI engines

Source: Search Engine Land

By: William Kammer

Posted on March 13, 2025

ChatGPT leads AI referral traffic across industries, but Perplexity and Gemini are gaining traction in ecommerce and health.

Meta Faces Another Lawsuit for Using Copyright-Protected Works to Train its AI Models

Source: Social Media Today - Latest News

By: Andrew Hutchinson

Posted on March 12, 2025

The company reportedly pushed ahead with its LLM development despite knowing it was breaking copyright law.

Snapchat Launches Custom Video AI Lenses

Source: Social Media Today - Latest News

By: Andrew Hutchinson

Posted on March 12, 2025

A new, AI-powered version of Snap’s Lenses.

Meta’s Testing its Own AI Chips to Expand its Processing Capacity

Source: Social Media Today - Latest News

By: Andrew Hutchinson

Posted on March 11, 2025

The project could give Meta a significant advantage in AI development. 

AI search engines often make up citations and answers: Study

Source: Search Engine Land

By: Danny Goodwin

Posted on March 11, 2025

I read the news today, oh boy. AI search engines give wrong answers 60% of the time and often cite fabricated or broken URLs.

Report Finds AI Tools Are Not Good at Citing Accurate Sources

Source: Social Media Today - Latest News

By: Andrew Hutchinson

Posted on March 11, 2025

AI tools can help in your research and development efforts but they are not an answer in themselves.

AI Search Engines Are Confidently Wrong Too Often

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on March 11, 2025

A new study from Columbia Journalism Review showed that AI search engines and chatbots, such as OpenAI’s ChatGPT Search, Perplexity, Deepseek Search, Microsoft Copilot, Grok and Google’s Gemini, are just wrong, way…

Leveraging generative AI in ad scripts for Google Ads optimization

Source: Search Engine Land

By: Frederick Vallaeys

Posted on March 10, 2025

Stop writing scripts from scratch. Use GPT to modify, optimize, and expand your Google Ads automation effortlessly.

Google Search Get Tailored Recommendations Quiz

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on March 10, 2025

Google Search is testing a feature to quiz you on the product you are looking for and then to give you more tailored recommendations for product suggestions. This box is titled “get…

AI Agents Are Set to Streamline Many Manual Tasks

Source: Social Media Today - Latest News

By: Andrew Hutchinson

Posted on March 9, 2025

AI agents are the next wave set to sweep across the business landscape.

Pinterest Begins Labeling Generative AI Content in Pins

Source: Social Media Today - Latest News

By: Andrew Hutchinson

Posted on March 9, 2025

The new tags will help to highlight AI generated content in-stream.

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