Content Marketing and Strategy

YouTube hopes to boost uninterrupted viewing time on connected TV by 50% while giving advertisers more opportunities to reach viewers.

A recap of all the top posts from the last 3 years…

Google is testing showing AI Overviews for users not signed in to their Google account. Some users are seeing AI Overviews for searches when using Chrome in Incognito mode (i.e. private mode,…

The overlap of AI Overviews with Google’s search results increased. Travel and entertainment queries no longer triggered AI Overviews.

From AI-generated creatives to automated campaigns, learn how to adapt your paid media strategy for the AI era.

Maximum monthly spend limits for Local Service Ads, offers advertisers greater budget control but caution should be taken about potential overspending due to report lags.

Learn to make a reporting dashboard for your own website, a small business, or an enterprise business.

Key strategies for consent management, data modeling and non-cookie measurement techniques in a privacy-first world.

There is this SEO scam going around where scammers are saying you pay Google to fix your rankings in Google Search. All you need to do is prepay them and Google will…

Company Overview: Elloe AI is a pioneering artificial intelligence company dedicated to delivering innovative solutions across various sectors such as healthcare, finance, and education. Our mission is to foster a more prosperous…

Google Search had an incredibly volatile month of July and it ended the month with a huge bang. The volatility in the Google Search results yesterday, July 31st, going into today, August…

SEO Director, Content Planning As a member of our Content Studio, the SEO Director (Content Planning) is responsible for developing, implementing, and reporting on the progress of SEO content strategies that enhance…

Blavity, Inc. is a venture-funded media and technology company, founded in 2014 around a simple idea: enable Black millennials to tell their own stories. Today, we are home to the largest network…

The role We are a fast-growing startup that’s hiring a freelance SEO editor/writer to help us publish a large-volume of blog content for a professional services audience (e.g., accountants, mortgage brokers, insurance…

Microsoft said this “combines the power of LLMs and SLMs with Bing’s search results to generate a more delightful and efficient UX layout.”

For any founders or managers navigating go-to-market, strategy and org structure, this is the episode for you.

Say Goodbye to those Pesky Customer-Facing Workflow Data Silos

Google is making a significant investment in AI-driven advertising innovations, while navigating privacy concerns.

Google Search is testing using AI Overviews to provide video descriptions in the Google Search results. When you click to expand some videos, Google may overlay the video and its description directly…

Bing is testing placing the related searches at the top of the search results page, directly under the search bar. The searches are exactly what you would see in the bottom but…

The investigation into Google’s user consent practices for ad profiling could threaten its ability to link user data across its services.

Loyalty programs are a great way to grow revenue for your business. Get an understanding of the types of loyalty programs, their strengths and more.

Great news—the last of our three, search-focused features in SparkToro V2 has finally launched. It’s called Ranking Pages and you can now find it in the

Google Business Profiles can include consumer alerts on them, which will notify those viewing your local listing on Google about a possible violation or suspension of spam. These alerts can show a…

The EU wants more information on recommender systems and ad transparency, signaling potential shifts in ecommerce advertising landscape.

The auto-migration of location extensions to assets expands advertisers’ options for displaying location information in their ads.

Rand Fishkin has come out with his 2024 edition of the Google zero click study and it shows that in the US, zero clicks are now at 58.5%, which is down from…

As of right now, Google Search Console is having a significant delay with its Performance reports and some are wondering why the status of the delay is not in the Google Search…

As you may remember, Google Ads requires political ads to disclose if the content, images or other assets in any way used synthetic content (i.e. AI content). Now Google Ads seems to…

Drive exponential growth by facilitating cohesion between marketing data and the development of high-level business strategy.

Adding content to your webpages which attempts to perform prompt injection is against Bing’s guidelines.

Google’s recent UI changes have made TOFU opportunities less effective than ever. Here’s why and how MOFU content can fill the gap.

This week, Google completed the rollout of the June 2024 spam update over a 7-day period. Google has dropped its continuous scroll interface for the search results. Google is testing placing link…

How can we reposition SEO as being the foundation of a good website, and not something you can just turn on and forget? Learn more about how to communicate the value of…

So unterstützt Du unser Team Du bist für unsere Bestandskund:innen hinsichtlich strategischer und operativer SEO Beratung verantwortlich Dabei analysierst und kommunizierst Du eigenständig strategische und technische Optimierungsmaßnahmen Du identifizierst proaktiv SEO Potentiale…

At Unity, we are rapidly growing our strategic partnerships with a variety of industry leaders. We offer additional opportunities for creators and developers to choose from, ultimately enabling developer success. As our…

Graphite is a technology-enabled growth agency that helps fast growing companies like Masterclass, Notion, and BetterUp unlock sustainable revenue through content and SEO. We’re obsessed with impact— it’s foundational to who we…

Google has always said that having pages that serve a 404 status code is normal; most sites have them, and when a page does not exist on your site, and someone tries…

AUFGABENSCHWERPUNKTE Als Teil unseres Marketing Technology Teams arbeitest du an der Planung und Umsetzung von erfolgreichen Digital Analytics Konzepten für unsere verschiedenen Kunden von SMB bis Enterprise Dabei wendest du dein spezialisiertes Know-how in…

Embedding YouTube ads directly into video streams makes them indistinguishable from content, neutralizing ad blockers.

Starting a new client partnership? Follow these steps to absolutely nail the critical kickoff meeting from preparation to follow-up.

27 examples (with actual prompts) of how product managers are using Perplexity today

Apple held its WWDC event yesterday and while I found Craig Federighi’s helmet used for jumping out of the airplane in the Apple skydiving suit to be super entertaining, Apple ended with…

With Google’s impending expansion of AI Overviews in Search results, advertisers must implement tactics to stay competitive.

Google’s AI Overviews (when it was known as Search Generative Experience in Labs) once showed 84% of the time.