From legal compliance to ethical considerations, agencies must address the key challenges of AI implementation in marketing.
Content Marketing and Strategy
Focuses on content creation, optimization, and marketing strategies for SEO.
Trends in paid search to watch in 2024
Source: Kyle Poyar’s Growth Unhinged
In this webinar, learn what trends in paid search advertising are expected to gain traction.
Bing Webmaster Tools To Remove Disavow Links Tool
Source: SEO - Practical Ecommerce
Fabrice Canel from Bing also announced that the disavow link tool will soon be removed from Bing Webmaster Tools. Bing said their algorithms and artificial intelligence capabilities are now so good th
Meta Verified is rolled out to brands on Instagram and Facebook
Source: Search Engine Land
The subscription package includes exclusive benefits like a verified badge and new ways for your business to be discovered.
Google launches new report that flags checkout issues on e-commerce sites
The Checkout Journey report helps brands resolve checkout issues promptly for an improved user experience.
How to create an SEO content plan with Google Sheets functions
Source: SEO - Practical Ecommerce
Prioritize content creation and updates with these simple, time-saving functions and formulas in Google Sheets.
Your guide to CAC payback period
Source: Search Engine Land
👀 Are you making one of these mistakes?
The 3 Big Problems with Asking “How Did You Hear About Us?” | 5-Minute Whiteboard – SparkToro
Marketing attribution is dying. Ad blockers. Privacy laws. The death of third-party cookies. Keyword (not provided). Dark social. It’s an
TikTok rolls out new label for AI-generated content
Source: Search Engine Roundtable
The platform also plans to start automatically labelling content it detects may have been created or edited using AI.
Trojan horse SEO: How to gain traction in new markets
Source: moz (en-US)
Learn the secrets of Trojan Horse SEO for category creation and how to disrupt markets, create engagement and dominate your niche.
