Content Marketing and Strategy

Danny Sullivan, Google’s Search Liaison, said on X, “you or anyone who shares constructive feedback about our results should not feel like we’d be upset with them.” He went on to explain…

Understand the unique dynamics of PPC campaigns for lead gen vs. ecommerce, plus how to combat lead fraud, monitor micro KPIs and more.

Google is testing showing the first people also ask link, as opened by default. So you don’t need to click on it to reveal the snippet within the first people also ask…

Google said only one in every 7 million unique queries resulted in a Google policy violation.

It’s a three-part process.

Learn to set up clean A/B tests using Google Ads’ ad variations feature and get ideas for high-impact tests to run.

Google Business Profiles can now show you why your uploaded products were rejected by the system. I guess previously Google did not do this but now Google can show you the reason…

Google Images lets you upload an image, and then it may show you an option to “see exact matches.” This essentially will show you all the locations where the image is found…

Discover how to leverage AI to uncover unanswered questions in your content, helping you enhance and improve it.

55% of consumers believe generative AI search engines could make it easier to discover products and services.

Did you know Google Ads has a referral or affiliate program. Where you can refer Google Ads a new advertiser and you will earn $250 in ad credits in Google Ads. I…

This will very likely lead to even more traffic sent by Google Search to Reddit.

Most brands are getting author E-E-A-T wrong. Here’s a pragmatic approach to leveraging and showcasing true subject matter expertise.

After a few days of calm Google weather, we are now seeing a spike in volatility, fluctuations and SEO chatter around Google search ranking movement. It is somewhat early on but I…

Google and Bing both encourage sites to include accurate lastmod dates within sitemap files.

Learn how to defend your “moat,” capitalize on your earned authority and avoid common pitfalls that can tank your hard-won SEO success.

What good is winning the algorithm if you’ve lost the human? What would happen if you were OK with sacrificing a high ranking to get more people to thank you for how…

For the past few months we have covered the vocal and visual complaints around Google Search not showing image thumbnails for recipe search results and other search results that generally have image…

At EssenceMediacom we want to eradicate inequity. We don’t tolerate it and when we see it, we act. We attract, support and develop our talent without bias and strive to foster the empathy, creativity and diversity…

Moving to a new domain, changing your CMS or merging sites? Learn best practices for a seamless site migration that boosts search visibility.

Your no-nonsense introduction to using generative AI for faster, better SEO.

Follow these steps to appeal your GBP suspension and increase your chances of getting reinstated on Google Maps and local search results.

Make sure your site checks all the technical aspects of SEO, including website structure, URL optimization, page speed, and crawlability.

Danny Sullivan, Google’s Search Liaison, posted on X explaining the differences between algorithm updates, like core updates, and then data refreshes, the data that goes into those ranking systems. This is actually…

I have one rule before I ever pitch myself to join someone’s podcast or YouTube show, write a guest post for someone’s blog, or present at someone’s

Danny Sullivan, Google’s Search Liaison, made it crystal clear that the site reputation abuse policy has zero to do with linking. This means that who you link to and/or who links to…

How to turn keywords into traffic and rankings for your website.

Hi there! The Semrush Program Management & Growth department is on the lookout for a seasoned SEO Content Manager to join our team. In this role, you’ll be the driving force behind…

Google Search seems to be testing showing only local listings from Google Business Profiles for many “near me” types of queries. So when you search for [dentist near me] or [indian food…

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone…

Hamilton is one of the world’s leading experts on business strategy and the author of the seminal book 7 Powers: The Foundations of Business Strategy.

Learn how a strategic approach to social media can help brands drive significant bottom-line results

Apple Business Connect now lets you add links to your local listings that show up in Apple Maps. This is under the “actions” section that enables customers to order food, buy tickets,…

Discover eight essential steps to elevate your local business client meetings from mundane to meaningful. With the right preparation, consultations can be opportunities for living and learning well!

Kayvon was the longest-serving head of product at Twitter and was GM of Twitter’s consumer division until the platform was acquired by Elon Musk. He originally joined Twitter in 2015 through the…

Boost your PPC audience targeting with this action-based strategy. Learn how to reach your competitors’ customers who are primed to convert.

Gary Illyes from Google said on stage at the SERP conference last week that Google has taken steps to combat what some of us call parasite SEO in the most recent Google…

Discover how a well-structured team can overcome and outperform unpredictable algorithm updates.

CSP is an exceptional SEO agency founded in Golden, Colorado in 2012. We have one of the most experienced SEO teams in the industry and a solid track record of successful engagements…

Google launched the style recommendations with thumbs up and down buttons not long ago after testing it in January. Now Google is showing this thumbs up and down buttons in the product…

Explore the rise of vertical video ads on TikTok, Instagram and Shorts and how AI and content variation can drive optimal campaign results.

For the original iTunes version, click here. This week, we covered that the Google March 2024 core update is still rolling out 38 days later, but we saw more volatility this week….

Effectively measure the marketing impact of your Google Ads campaigns for local service clients with these enhanced tracking methods.

Advertisers claim that ongoing issues with Meta’s algorithm are significantly impacting campaign performance across its platforms.

The changes for 2024 have been designed to boost the quality of product information in both paid and organic Shopping listings.

Master keyword research, ad creation and landing page optimization for your awareness, consideration and conversion-focused PPC campaigns.

Google Image search now has pixel-level segmentation of objects in the foreground as you swipe from one image to the next. We saw this being tested on product images within the mobile…

Both Google and HubSpot may find themselves defending the proposed deal against antitrust watchdogs in court, should it proceed.

LinkedIn CTV Ads allows B2B marketers to scale campaigns with partners, including Paramount, Roku and Samsung Ads.