Content Marketing and Strategy

We launched SparkToro four years ago with the firm belief that audience research — and the knowledge that the tech giants gather about us — should be

Managing old news content? Learn proven strategies to update, archive, or remove articles to boost SEO, streamline performance, and maintain site authority.

Join Purna in this week’s episode of Whiteboard Friday as she reveals how to create high-impact content using backward design, a strategic approach that prioritizes measurement to achieve better marketing results.

In total, we sent three post-event surveys, targeted at the different stakeholders: attendees, employees, and sponsors.

Without a clear process, AI-generated content can feel generic, miss SEO opportunities, or just not sound like you. The trick? Use AI as a tool, not a shortcut.

SEO topical maps make your content more user and search-engine friendly. This process is methodical and easy to implement, even for beginners.

Recently I said that nobody wants your one-pager. Some of you disagreed, one of you quoted Limp Bizkit at me, a handful of your AI-generated replies

Google is at it again, double dipping on Local Service Ads clicks, by adding a “Request competitive quotes” button after you have already selected the business you want a quote from. Google…

Google will temporarily pause ads related to the US elections after the polls close on November 5th. Google said this “is a temporary measure, and we will notify advertisers when this policy…

New state privacy laws in 2025 may increase Restricted Data Processing traffic on Google AdMob, impacting ad targeting and performance for advertisers.

Technical SEO Executive Howdens Joinery have an opportunity in our Digital Trading team for a new Technical SEO Executive. A pivotal role in improving the organic visibility of the Howdens website, ensuring…

Drive traffic, boost rankings, and turn clicks into conversions as an SEO / Email Marketing Manager! Imagine yourself as the mastermind behind our online presence, pushing our brand to the top of…

Prioritize Core Web Vitals improvements by identifying URLs with the biggest lift potential to boost rankings and revenue across your site.

We’re excited to announce the nominations for this year’s Search Engine Land Awards. Winners will be announced Oct. 21.

In this episode, Bernard explains why SEO content has a packaging problem, introducing concepts such as perspectives to help address the issue.

Google is reportedly going to be hosting an invite-only creator summit at the end of this month at the Google offices in Mountain View, California, aka, the GooglePlex. Danny Sullivan, the Google…

Google added eight or so words between brackets to clarify that fields that aren’t explicitly listed in the robots.txt documentation aren’t supported. Why did they do this? Because sometimes Google gets questions…

A recent Wall Street Journal made the top of feeds in the digital marketing world, claiming that Google is on the precipice of losing the lead in the

Google’s John Mueller said that SEOs are in a great place because they understand how crawlers work, how the controls work, and they can help their clients decide on their AI policies…

Bing generative search experience now works for informational queries.

How to align stakeholders so decisions go your way

Bullseye Strategy is seeking an experienced Sr. SEO Specialist. This person will have the ability to work across multiple client types including early-stage, growth, and Fortune 500s. You will serve as an…

Learn about SA360, how it differs from Google Ads and the features and benefits that make it a valuable tool for large-scale advertisers.