Content Marketing and Strategy

Is your site’s organic traffic taking a nosedive? Use these questions to investigate and fix issues impacting your SEO performance.

The platform hopes the changes will provide creators with deeper insights into their audience so they can optimize content more effectively.

Meta has rolled out new tools to help marketers target high-value consumers and understand their audiences better.

But it remains to be seen whether people will actually click on those links. Links are only available in the paid versions of ChatGPT.

It looks like Google is rolling out a new Google Business Profiles image uploader as part of the new Google Business Profile management interface. The image uploader interface seems a lot more…

The number of advertisers who were blocked or removed due to policy violations nearly doubled compared to the previous year.

Google sent an email to European based hotel and vacation property managers that with the new European rules, they can now remove pricing information and other information from showing in the Google…

This comes days after the company announced the new CEO of Microsoft AI, Mustafa Suleyman.

Google seems to be testing an Android App for Google Search Console. This comes several weeks after I reported that Google has no plans for a mobile app for Google Search Console.

The big tech companies could face large fines and may be required to sell off some of their business divisions.

The new guide offers simplified access to all the necessary information required to build PMax integrations.

Bing Search has a new refine your search box that sends searchers from Bing Search to Microsoft Copilot (formerly Bing Chat). You can check off the topics below and then click on…

Inclusivity makes business sense. Discover how targeting diverse audiences can enhance your backlink profile, boost trust with Google, and ultimately drive revenue.

Changing domain names can seriously reduce organic search traffic. Here’s how to recover.

In November we were expecting to see parts of the new Yahoo Search soon but at this point, we have not seen it yet. Brian Provost, the Senior VP and General Manager…

Google is once again investigating issues with recipe images and other images not showing for some sites within the Google Search results. We reported on several issues with recipe sites several weeks…

According to Google’s policies, order delivery “providers are required to remove third-party links from a profile within 5 business days of a request from a business.” But Uber Eats is telling some…

Google said this will increase efficiency and scale for retail media with self-service.

A month ago we saw Google test a new search filter for “Forums.” This would filter the search results just to show results from forums, like Reddit, Quora and maybe some of…

We’ve been covering many of the Google Maps changes, many related to what searchers see in Europe related to the required DMA changes Google has to make. But searchers are complaining about…

This past weekend (a week ago) we saw the first ranking volatility likely from the Google March 2024 core update. We also some saw possible reversals or recoveries a few days later….

An issue impacting Amazon’s automated advertising system led to marketers being charged to promote products they couldn’t sell.

Google seems to be testing new filter options for hotel listings within Google Business Profiles. When you click on a specific hotel, Google can show filters for reviews, dates, guests and about…

Upfeat is on a mission to be the leader in providing customers with the best online deals. By bringing together the right technical expertise and business acumen, we are in 5 global…

Everyone in the SEO community is talking about how John Mueller’s website is no longer listed in the Google Search results. It seems like it was deindexed and removed from Google completely….

Core Web Vitals are a ranking signal but not other page experience signals.

Developers claim to have spotted a new welcome message in the back-end code of TikTok, hinting at the new Instagram competitor.

Celebrating 10M downloads 🎉

Check your properties within Google Search Console for manual actions to see if your were impacted.

Google Ads now limits the number of country-level exclusions you can add to your ads to 120 countries. This is a new limit but Google confirmed that location exclusions aren’t going away.

Full-time Remote In search of a highly experienced SEO Account Manager. If SEO has been your chief responsibility in a marketing agency for the last five years, you qualify as a candidate…

Here I’m showing you step by step how to audit your site with Google Search Console only.

This is a very short post to say: If you’re not investing in your own email marketing list, you’re making a bad choice. Social media engagement rates have

Dan Taylor, Google’s vice president of Global Advertising Strategies, is urging advertisers to act now by looking for cookie alternatives.

Google has posted its post-trial debrief document for the DOJ trial that talks about many different things, including stating that its search quality continues to improve. We covered its statement that Microsoft…

Google has added a form where you can now request to opt out of displaying in the place entity feature in Page Insights to users in the European Economic Area (EEA). Page…

What are we building? Hard Rock Games is a team focused on becoming the best omni channel, free-to-play gaming company in the world. We’re building a team that resonates passion for learning,…

About KOHO KOHO’s purpose is to empower Canadians to build a great financial foundation with products that are radically transparent and easy to manage. We first launched in 2017, and we have…

Google Ads is working on a fix to prevent businesses from appearing in search results for their competitors’ names.

We are looking for an experienced SEO Content Strategist to join our team. As an SEO Content Strategist, you will create high-quality, Search Engine-Optimized content that is not only engaging and informative…

LinkedIn released a new guide outlining five key steps to take right now to maximize performance in the privacy-first era.

Google spoke more about the time it takes to recover from a helpful content update and then said it is up to you to decide ice what old content is helpful or…

Learn when to let Google’s algorithms determine location targeting vs. setting specific geo-targets based on key considerations.

Newfold Digital is a leading web technology company serving millions of customers globally. Our customers know us through our robust portfolio of brands. We have some of the industry’s most prominent and storied go-to-market…

With so many SEOs complaining about the Helpful Content Update demoting legitimate sites from the top of the SERP we ask: Is there really a problem with the Helpful Content Update? Rohan…

Creators can utilize this data to make informed data-led decisions about how to best optimize future content.