Content Marketing and Strategy

More than 75% of traffic to X advertiser websites has been identified as bots and fake users in a report by cybersecurity firm, CHEQ.

Ford Pro is a new global business within Ford committed to commercial customer productivity. Ford Pro delivers a work-ready suite of vehicles, accessories, and services for virtually every vocation, backed by technology…

The glitch impacted campaigns that ran within Display and Video 360 from July through to December last year.

How volatile are organic search rankings day to day? Tom dives into data he captured using STAT to answer this question.

YouTube is introducing live stream product tagging, post-only feeds, and the ability to upload videos and Shorts directly from mobile.

Brands can now connect with the mobile app’s extensive audience in the U.S., the UK, Canada, and Australia.

The Media Planning API offers deeper insights into a campaign’s expected reach and ROI, enabling data-led decisions for better optimization.

How to effectively run a willingness-to-pay study, with templates, guides, examples, and more

Learn actionable insights to guide your PPC clients through data challenges and enhance your agency’s role as a strategic partner.

Earlier this month, we reported on issues Google had with recipe search results. Some changes were made that seemed to resolve some of those issues, but then it seemed to have triggered…

*This position is eligible for fully remote work as long you are a United States resident. ?? In case we’ve never met before, we’re WebMechanix – an award-winning digital marketing agency based…

Google changed where Web Stories show in Google Search and Google Discover – a long time coming…

Did you know that both Danny Sullivan and John Mueller send emails to Google employees on a routine basis? I heard from multiple sources that John sends one weekly, I think maybe…

The platform’s success is attributed to launching a record number of ad solutions, driving improved campaign performance for brands.

Google has this new product or shopping-related box in the search results named “Up-and-coming stores.” This box seems to show trendy stores in the Google Search results as a carousel you can…

Users with time-sensitive campaigns on Google Ads are recommended to upload new assets or edit existing assets using a different label.

From ranking to riches – how one SEO firm mastered positioning, marketing and management to build an empire.

Danny Sullivan, the Google Search Liaison, gave a good analogy of the differences between ranking systems, ranking signals and ranking factors. He said signals and factors are the same, the “signal/factors are…

Siege Media is a growing and remote-first content marketing agency! We are nationally recognized on Inc.’s Best Workplaces list and Inc. 5000 list, highlighting the 5000 fastest-growing private companies. Interested in joining…

The sale follows a tumultuous period that began with Russia’s invasion of Ukraine. A consortium of Russian investors now owns Yandex.

On Friday afternoon, I was able to play a bit with Bing Deep Search, Microsoft’s “enhancement” to Bing Search that provides a “deeper and richer exploration of the web.” And honestly, my…

Microsoft previewed Deep Search in December 2023 and now it seems more users are able to see it.

Google might add links to the Wayback Machine in place of the cache link.

This quick guide will cover everything you need to know to use the Google Search Console bulk URL inspection using the popular tool JetOctopus.

GOBankingRates™ is unique in the digital marketing and media industry – we combine marketing, digital, content and fintech. Our performance based approach increases brand awareness and generates targeted audience engagement on our…

A new report says that custom Google Business Profile services also impact rankings, maybe to a lesser degree than normal services. This report was from the folks at Sterling Sky who shared…

Brought to you by: • Teal—Your personal career growth platform • Vanta—Automate compliance. Simplify security. • Miro—A collaborative visual platform where your best work comes to life — Jonny Miller is the…

Google’s John Mueller had a nice one-liner again on X; he said, “Nobody can guarantee you traffic, sorry.” This means you can’t say making X changes will result in Y traffic for…

After a couple of months of testing, it seems Google has now removed the cache link from the search results page. I no longer see a link to the Google cache within…

The additional capabilities are designed to help brands prevent scams, improve trust, and report intellectual property infringement.

Google has officially and fully launched the Google Ads AI conversational experience to all advertisers globally in English. Plus, it is now using Gemini, Google’s latest multimodal generative AI model.

Search Engine Land spoke with Google to understand the difference between the two services and what to do if you’re not happy with either.

Prompt action is needed to preserve ads personalization and measurement within Google Ads, Google Marketing Platform and GA4.

These items will help you refresh your PPC outlook, run valuable tests, examine ad settings and find impactful growth opportunities.

Struggling to show ROI for your PPC campaigns? Here’s how to set KPIs and metrics tied to business goals for each marketing funnel stage.

Instead of seeing the benefits of your past hard work evaporate over time, discover how to keep your older content working for the local business you’re marketing.

First Page Sage is a people-focused SEO company that works with B2B and B2C enterprises that are leaders in their fields. Our fully-remote teams include campaign managers, strategists, writers, editors and designers…

Use this guide to set up growth marketing tests focused on acquisition, activation, retention, referral and recurring revenue.

Learn how to access and understand your Google Business Profile’s performance. See metrics for views, calls, directions, bookings, and more.

Businesses wanting to maintain their online presence will need to rebuild their sites using platforms like Wix or WordPress.

Combine the power of Google Analytics 4 and Google Search Console data for a deeper analysis of your site’s organic search performance.

Google is phasing out third-party cookies completely this fall, but some sites will be able to temporarily re-enable them until the year-en

Google removed references to rich results the snippet control help document.

As a trusted global transformation partner, Welocalize accelerates the global business journey by enabling brands and companies to reach, engage, and grow international audiences. Welocalize delivers multilingual content transformation services in translation,…

The platform is reportedly planning to grow its ecommerce business tenfold across the U.S and Latin America.

OpenAI is opening its GPT Store next week where you can publish apps and software that you built on top of OpenAI’s GPT to the public.