Content Marketing and Strategy

Dealing with an AI-related drop in traffic? Try digital PR, improve your SERP presence, partner with influencers and focus on conversion.

About Us: SentinelOne is defining the future of cybersecurity through our XDR platform that automatically prevents, detects, and responds to threats in real-time. Singularity XDR ingests data and leverages our patented AI…

Combine top, middle and bottom-of-funnel strategies with display and search campaigns for a more profitable, multi-touchpoint ad approach.

Advertisers may lose critical insights and optimization opportunities due to a Google Ads issue affecting GCLID offline conversion tracking.

Position Summary: The SEO Manager will lead the Search Engine Optimization team, overseeing the strategy, management, and execution of SEO-specific content and campaigns aligned with the company’s goals. This role involves identifying…

This balanced content strategy that prioritizes both search intent and reader engagement helped Semrush achieve 21% YoY revenue growth.

In my interview with Danny Sullivan, the Google Search Liaison, I tried to get more details on Navboost and how it plays a roll in core updates and general rankings. I was…

Company Description We are obsessive pattern-seekers and optimizers. Using proprietary technologies, we discover deep cultural insights, to craft connected inbound marketing campaigns that inspire your ideal customer to enter and move through…

Here’s how it affects your ad campaigns and what you can do to optimize performance despite limited visibility.

Company Description As the global leader in health and wellness innovation since 1935, GNC motivates people to reach their goals with the most trusted and exciting selection of products in the industry….

Google Ads is automatically opting new accounts out of Parked Domains starting in October, enhancing ad relevance and budget efficiency.

Google Ads seems to be rolling out a new tab in its image assets library named “Merchant products.” This tab shows images you uploaded to your linked Google Merchant Center account.

Google confirmed with me that they are testing a new forum display for its search results that shows the top comments and related discussions. This is a new way of showing forum…

We’ve all heard that imitation is the sincerest form of flattery, right? Well, any PR professional will be able to tell you of a campaign they’ve been inspired by and wondered how…

Discover how to optimize your campaigns, reduce waste, and maximize ROI in challenging economic times.

Job description: Our SEO agency is dedicated to helping businesses improve their online presence and achieve higher search engine rankings. Our team is passionate about driving results through innovative strategies and cutting-edge…

Boost client retention and get better SEO results while avoiding roadblocks and frustrations by asking the right questions at the outset.

Looking for a law firm SEO consultant? Discover how an expert in legal SEO can help your practice rank higher, attract more clients, and grow your business with tailored strategies and advanced…

Sales end on Aug 31st

This removal means you’ll need to adjust your fields by September, as several competitive metrics are now only available in Google Ads.

SEO Manager OpenTable Location: London, UK (Hybrid position, in office 2 days per week) About OpenTable With millions of diners, tens of thousands of restaurants, and 23+ years of experience, OpenTable, part…

Two things make a good website: content and functionality. Looks are nice to have but come last.

John Mueller from Google in the latest SEO office hours said that Google, Googlebot, does not generally try variations of URLs to see if they work. So if you have a URL…

Company Description We are a distinguished agency that specializes in strategic media planning, purchasing, and campaign management. Our excellence is widely acknowledged in the digital realm, particularly in serving pharmaceutical and consumer…

Community Wisdom 196

Steps for using GSC to review your traffic, analyze the search landscape and make impactful optimizations for quick results.

Job Description SEO/ Web Optimisation/ Optimization/ Search Engine Optimization/ Analyst Duration: 6 months Location: London Search Engine Optimization – The client needs a technical resource who has hands-on knowledge and expertise on web…