Content Marketing and Strategy

Google’s PMax modification request form update includes faster implementation notifications and the ability to make multiple changes at once.

Google Search is testing a new category of search refinements named “you may also need.” These refinements show products that may be found in a specific e-commerce store.

YouTube hopes to boost uninterrupted viewing time on connected TV by 50% while giving advertisers more opportunities to reach viewers.

A recap of all the top posts from the last 3 years…

Google is testing showing AI Overviews for users not signed in to their Google account. Some users are seeing AI Overviews for searches when using Chrome in Incognito mode (i.e. private mode,…

The overlap of AI Overviews with Google’s search results increased. Travel and entertainment queries no longer triggered AI Overviews.

From AI-generated creatives to automated campaigns, learn how to adapt your paid media strategy for the AI era.

Maximum monthly spend limits for Local Service Ads, offers advertisers greater budget control but caution should be taken about potential overspending due to report lags.

Learn to make a reporting dashboard for your own website, a small business, or an enterprise business.

Key strategies for consent management, data modeling and non-cookie measurement techniques in a privacy-first world.

There is this SEO scam going around where scammers are saying you pay Google to fix your rankings in Google Search. All you need to do is prepay them and Google will…

Company Overview: Elloe AI is a pioneering artificial intelligence company dedicated to delivering innovative solutions across various sectors such as healthcare, finance, and education. Our mission is to foster a more prosperous…

Google Search had an incredibly volatile month of July and it ended the month with a huge bang. The volatility in the Google Search results yesterday, July 31st, going into today, August…

SEO Director, Content Planning As a member of our Content Studio, the SEO Director (Content Planning) is responsible for developing, implementing, and reporting on the progress of SEO content strategies that enhance…

Blavity, Inc. is a venture-funded media and technology company, founded in 2014 around a simple idea: enable Black millennials to tell their own stories. Today, we are home to the largest network…

The role We are a fast-growing startup that’s hiring a freelance SEO editor/writer to help us publish a large-volume of blog content for a professional services audience (e.g., accountants, mortgage brokers, insurance…

Microsoft said this “combines the power of LLMs and SLMs with Bing’s search results to generate a more delightful and efficient UX layout.”

For any founders or managers navigating go-to-market, strategy and org structure, this is the episode for you.

Say Goodbye to those Pesky Customer-Facing Workflow Data Silos

Google is making a significant investment in AI-driven advertising innovations, while navigating privacy concerns.

Google Search is testing using AI Overviews to provide video descriptions in the Google Search results. When you click to expand some videos, Google may overlay the video and its description directly…

Bing is testing placing the related searches at the top of the search results page, directly under the search bar. The searches are exactly what you would see in the bottom but…

The investigation into Google’s user consent practices for ad profiling could threaten its ability to link user data across its services.

Loyalty programs are a great way to grow revenue for your business. Get an understanding of the types of loyalty programs, their strengths and more.

Great news—the last of our three, search-focused features in SparkToro V2 has finally launched. It’s called Ranking Pages and you can now find it in the

Google Business Profiles can include consumer alerts on them, which will notify those viewing your local listing on Google about a possible violation or suspension of spam. These alerts can show a…

The EU wants more information on recommender systems and ad transparency, signaling potential shifts in ecommerce advertising landscape.