Content Marketing and Strategy

It looks like Bing may be testing a new design for its search knowledge / answer panels in the search results. And that new design looks very much like the new Google…

Google launched its data highlighter tool in 2012, and it still works today despite not being migrated to the new Search Console interface, and almost no one I know uses it anymore….

Google seems to be testing longer search result snippets again. We saw this recently with Google Ads, some really long Google Ads descriptions and now we are seeing it with the organic/free…

The intention of searchers drives Google’s organic rankings more than keywords alone.

Google released only nine confirmed search ranking algorithm updates this year. Don’t worry, there were a lot more unconfirmed Google search ranking updates this year that we covered and it was a…

Google is now showing author name icons via profile page and a site’s favicon and sitename on articles in the article carousel. So it is showing two favicon-like icons in the article…

Google quietly started placing headlines within ad copy description text but did not inform advertisers of the change.

At Juris Digital, we help law firms achieve sustainable growth through organic and paid search marketing is not just what Juris Digital delivers — it’s what drives our SEOs daily. Our team…

I’m thrilled to share insights into a game-changing feature in JetOctopus – custom structured data extraction. This powerful tool is essential for

Google has added to some listings in the local panel in its search results a

There is a bug with the Google Business Profile agency dashboard where owners and managers cannot accept new invites. The issue started a few days ago, Google is aware of the bug…

How 100+ agency founders started their agencies.

Learn to create SEO Chrome extensions with ChatGPT. Use this step-by-step instruction to bring your innovative SEO tool ideas to life.

For the original iTunes version, click here.Google confirmed the last reviews update finished rolling out yesterday after 29 days. Google Search ranking volatility continues throughout the whole wee

Most site owners are familiar with Discover and Google’s Search Generative Experience (SGE), but Google keeps adding more ways for content to surface across its ecosystem. And with the addition of alt

It seems Google is expanding the Things To Know feature in its search results, both in how often it is shown, where it is shown and how it is shown. We are…

Google SGE, the Search Generative Experience, is testing the ability to export the responses it provides to your queries to Gmail and Google Docs. There is an export button on the left…

Here is a random photo I found on Instagram from the main Google headquarters, the GooglePlex, in Mountain View, California. It is of a wild turkey just roaming around the campus there….

Years ago, Google use to separate the ads in its search results not just with clearer ad labels but also with a line separating the ads from the organic/free listings. Google may…

In just one year, ChatGPT has unlocked transformative potential in PPC. Here’s where we are with genAI and what’s in store for the industry.

There are some reports of the reviews left on some Google Local Service Ads that say those reviews are being hijacked. In a sense, the reviews are being taken from one local…

Centric Software is looking for SEO Lead Generation Marketing Specialist in EMEA! Want to join a world leader in the software industry for Consumer goods, evolving with the most famous fashion, retail…

In this webinar, learn the strategies for a privacy-centric future.

Jerry Dischler, who has been the head of Google Ads since 2020 and has been with Google for over 15 years is leaving his role within the company. Replacing Dischler will be…

Ready to become the thought leader you’ve always dreamed of? Use this comprehensive guide to create and execute your thought leadership strategy.

After just under 26 days, the Google November 2023 core update is finally done rolling out. It took almost two weeks longer to roll out than the average core update and rolled…

Brought to you by Sendbird—The (all-in-one) communications API platform for mobile apps | Eppo—Run reliable, impactful experiments — This is a special episode of the podcast where I’ve curated my favorite interview…

Google is expanding Bard’s capabilities to try and help content creators increase engagement on YouTube videos.

Learn how to set data-backed PPC budgets for 2024 success. Get tips on goal-setting, cross-channel analysis, and getting executive buy-in.

Is there an SEO benefit, a search ranking benefit, to putting numbers in your headlines? Such as the

Google has released a new (well, newish) four-page PDF document named Testing value based bidding using Google Ads campaign experiments guide. This document can be useful for those who want to test…

Attention gearheads! Are you passionate about cars and eager to share your insights with a wider audience? We’re currently looking for talented Freelance SEO Writers to join our team. At HotCars, we strive…

Optimizing your content for the questions searchers are asking can be a powerful way to reach them. Learn methods, tools, and advice for doing so in this article.

Google’s office in Germany has this room that seems to be using bubble wrap tubes of some kind as walls. I wonder how it works with keeping the noise in or out…

Google Search has what looks like the people also ask (PAA) section but titled

Discover how proprietary research can set your content apart and elevate your brand while building your pipeline.

Do you want to work for a fast-growing company offering excellent pay and an opportunity to grow your career working with some massive clients? If yes, continue reading. Our Company: We’ve been…

Salary: $70,000 – 75,000/year This position allows for 3 days per week remote / work from home. Responsibilities: Help marketing staff achieve our goals through the implementation of advertising, digital, and communication…

The tech giant is the latest major advertiser to distance itself from X, following IBM’s decision to pause advertising on the platform.

Learn how to harness UGC to boost your SEO, strategies to integrate it into your workflow, and tips to maximize value while minimizing risks.

Google also announced that later this year, in the US, Google will make it easier for you to find your favorite sites by showing you sites you view more often, more often…

Google has sunset the robots.txt tester.

New SEO hires don’t need to master every tool and skill out of the gate. Learn to spot transferable abilities that show capacity for growth.

We covered a number of the tests Microsoft Bing Search has been trying around its ad labels, mostly around it making the ad label harder and harder to tell if it is…

Does JavaScript SEO make your head spin? Use this non-technical approach to diagnose and fix Javascript SEO issues.

In this webinar, get the answers to questions marketers are eager to ask.

Your SEO reports need a compelling story and the right data to be well received. Here’s a guide to help you get ahead.