Content Marketing and Strategy

The auto-migration of location extensions to assets expands advertisers’ options for displaying location information in their ads.

Rand Fishkin has come out with his 2024 edition of the Google zero click study and it shows that in the US, zero clicks are now at 58.5%, which is down from…

As of right now, Google Search Console is having a significant delay with its Performance reports and some are wondering why the status of the delay is not in the Google Search…

As you may remember, Google Ads requires political ads to disclose if the content, images or other assets in any way used synthetic content (i.e. AI content). Now Google Ads seems to…

Drive exponential growth by facilitating cohesion between marketing data and the development of high-level business strategy.

Adding content to your webpages which attempts to perform prompt injection is against Bing’s guidelines.

Google’s recent UI changes have made TOFU opportunities less effective than ever. Here’s why and how MOFU content can fill the gap.

This week, Google completed the rollout of the June 2024 spam update over a 7-day period. Google has dropped its continuous scroll interface for the search results. Google is testing placing link…

How can we reposition SEO as being the foundation of a good website, and not something you can just turn on and forget? Learn more about how to communicate the value of…

So unterstützt Du unser Team Du bist für unsere Bestandskund:innen hinsichtlich strategischer und operativer SEO Beratung verantwortlich Dabei analysierst und kommunizierst Du eigenständig strategische und technische Optimierungsmaßnahmen Du identifizierst proaktiv SEO Potentiale…

At Unity, we are rapidly growing our strategic partnerships with a variety of industry leaders. We offer additional opportunities for creators and developers to choose from, ultimately enabling developer success. As our…

Graphite is a technology-enabled growth agency that helps fast growing companies like Masterclass, Notion, and BetterUp unlock sustainable revenue through content and SEO. We’re obsessed with impact— it’s foundational to who we…

Google has always said that having pages that serve a 404 status code is normal; most sites have them, and when a page does not exist on your site, and someone tries…

AUFGABENSCHWERPUNKTE Als Teil unseres Marketing Technology Teams arbeitest du an der Planung und Umsetzung von erfolgreichen Digital Analytics Konzepten für unsere verschiedenen Kunden von SMB bis Enterprise Dabei wendest du dein spezialisiertes Know-how in…

Embedding YouTube ads directly into video streams makes them indistinguishable from content, neutralizing ad blockers.

Starting a new client partnership? Follow these steps to absolutely nail the critical kickoff meeting from preparation to follow-up.

27 examples (with actual prompts) of how product managers are using Perplexity today

Apple held its WWDC event yesterday and while I found Craig Federighi’s helmet used for jumping out of the airplane in the Apple skydiving suit to be super entertaining, Apple ended with…

With Google’s impending expansion of AI Overviews in Search results, advertisers must implement tactics to stay competitive.

Google’s AI Overviews (when it was known as Search Generative Experience in Labs) once showed 84% of the time.

Danny Sullivan, Google’s Search Liaison, said on X, “you or anyone who shares constructive feedback about our results should not feel like we’d be upset with them.” He went on to explain…

Understand the unique dynamics of PPC campaigns for lead gen vs. ecommerce, plus how to combat lead fraud, monitor micro KPIs and more.

Google is testing showing the first people also ask link, as opened by default. So you don’t need to click on it to reveal the snippet within the first people also ask…

Google said only one in every 7 million unique queries resulted in a Google policy violation.

It’s a three-part process.

Learn to set up clean A/B tests using Google Ads’ ad variations feature and get ideas for high-impact tests to run.

Google Business Profiles can now show you why your uploaded products were rejected by the system. I guess previously Google did not do this but now Google can show you the reason…