Content Marketing and Strategy

A new report says that custom Google Business Profile services also impact rankings, maybe to a lesser degree than normal services. This report was from the folks at Sterling Sky who shared…

Brought to you by: • Teal—Your personal career growth platform • Vanta—Automate compliance. Simplify security. • Miro—A collaborative visual platform where your best work comes to life — Jonny Miller is the…

Google’s John Mueller had a nice one-liner again on X; he said, “Nobody can guarantee you traffic, sorry.” This means you can’t say making X changes will result in Y traffic for…

After a couple of months of testing, it seems Google has now removed the cache link from the search results page. I no longer see a link to the Google cache within…

The additional capabilities are designed to help brands prevent scams, improve trust, and report intellectual property infringement.

Google has officially and fully launched the Google Ads AI conversational experience to all advertisers globally in English. Plus, it is now using Gemini, Google’s latest multimodal generative AI model.

Search Engine Land spoke with Google to understand the difference between the two services and what to do if you’re not happy with either.

Prompt action is needed to preserve ads personalization and measurement within Google Ads, Google Marketing Platform and GA4.

These items will help you refresh your PPC outlook, run valuable tests, examine ad settings and find impactful growth opportunities.

Struggling to show ROI for your PPC campaigns? Here’s how to set KPIs and metrics tied to business goals for each marketing funnel stage.

Instead of seeing the benefits of your past hard work evaporate over time, discover how to keep your older content working for the local business you’re marketing.

First Page Sage is a people-focused SEO company that works with B2B and B2C enterprises that are leaders in their fields. Our fully-remote teams include campaign managers, strategists, writers, editors and designers…

Use this guide to set up growth marketing tests focused on acquisition, activation, retention, referral and recurring revenue.

Learn how to access and understand your Google Business Profile’s performance. See metrics for views, calls, directions, bookings, and more.

Businesses wanting to maintain their online presence will need to rebuild their sites using platforms like Wix or WordPress.

Combine the power of Google Analytics 4 and Google Search Console data for a deeper analysis of your site’s organic search performance.

Google is phasing out third-party cookies completely this fall, but some sites will be able to temporarily re-enable them until the year-en

Google removed references to rich results the snippet control help document.

As a trusted global transformation partner, Welocalize accelerates the global business journey by enabling brands and companies to reach, engage, and grow international audiences. Welocalize delivers multilingual content transformation services in translation,…

The platform is reportedly planning to grow its ecommerce business tenfold across the U.S and Latin America.

OpenAI is opening its GPT Store next week where you can publish apps and software that you built on top of OpenAI’s GPT to the public.

It looks like Bing may be testing a new design for its search knowledge / answer panels in the search results. And that new design looks very much like the new Google…

Google launched its data highlighter tool in 2012, and it still works today despite not being migrated to the new Search Console interface, and almost no one I know uses it anymore….

Google seems to be testing longer search result snippets again. We saw this recently with Google Ads, some really long Google Ads descriptions and now we are seeing it with the organic/free…

The intention of searchers drives Google’s organic rankings more than keywords alone.

Google released only nine confirmed search ranking algorithm updates this year. Don’t worry, there were a lot more unconfirmed Google search ranking updates this year that we covered and it was a…

Google is now showing author name icons via profile page and a site’s favicon and sitename on articles in the article carousel. So it is showing two favicon-like icons in the article…

Google quietly started placing headlines within ad copy description text but did not inform advertisers of the change.