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Content Marketing and Strategy

Focuses on content creation, optimization, and marketing strategies for SEO.

Google Business Profile: The new suspension appeal process

Source: Search Engine Land

By: Nicola Agius

03/07/24

Learn how to navigate the revamped process with confidence and provide the right documents and evidence for a successful reinstatement.

November 2023 Google Webmaster Report

Source: Content Marketing - SEO Blog by Ahrefs

By: Ryan Law

03/07/24

Here is the big Google webmaster report for November 2023 and it is a big one. We had three confirmed updates; the November 2023 core update and a couple weeks later the…

Google Search Shopping Side Bar Filter Adds Toggle On/Off Option

Source: SEO - Practical Ecommerce

By: Ann Smarty

03/07/24

For over a year, we have seen Google show us a left-sidebar filter generally for shopping-related queries. Well, now Google has added a toggle on and off option to turn on or…

SEO Contract to Hire ~ SEOForEcommerce ~ $25/hr ~ Remote (WW)

Source: Search Engine Land

By: Nicola Agius

03/06/24

Hey there! SEOforEcommerce.com is looking for our next amazing SEO to join our team. This position will start off as a contract basis helping our SEOs with their workload and will have…

New Google Reviews Update Coming Next Week; It Will Be The Last Confirmed Reviews Update

Source: Screaming Frog

By: Mark Porter

03/06/24

Google announced a new reviews update is going to roll out sometime next week and this new update will make the reviews update more real time. Thus Google will stop giving periodic…

Yelp’s 12% rise in ad revenue drives record-breaking profit

Source: SparkToro

By: Amanda Natividad

03/06/24

Ad clicks are also up 9% year-on-year, suggesting advertisers are getting a return on their investment in the platform.

Google Business Profiles Adds Detailed Parking Attributes

Source: Lenny's Newsletter

By: Leo Bosuener

03/05/24

Google Business Profiles has added a huge list of detailed parking attributes you can add to your business. I am not sure if this is fully rolled out to all businesses but…

Google Search Deals Section With Green Discount Labels

Source: Search Engine Land

By: Will Scott

03/05/24

Google is testing showing really bold green labels on products within the product grid section. I personally see more muted white labels but Khushal Bherwani saw bold green labels.Khushal Bherwani po

Critical, cynical Verge article blames SEOs for ruining the internet

Source: SEOSLY

By: Olga Zarr

03/05/24

What kind of publication would spend their time smearing an entire SEO industry for traffic and profit? The Verge.

Contract Linkbuilder ~ QuickMail ~ Remote (WW)

Source: Search Engine Land

By: Jenny Williamson

03/04/24

Highlights 👐 Join a meritocracy, no politics needed (nor welcomed) 🌱 Opportunity to grow your role based on performance 💻 Work remotely from anywhere Company 🚀 QuickMail is one of the leading…

How an AI sidecar product drove 30% of sign-ups

Source: SparkToro

By: Rand Fishkin

03/03/24

Eraser’s founder on building and growing DiagramGPT

Top data errors that cause Google Shopping to disapprove products

Source: Search Engine Land

By: Nicola Agius

03/01/24

New research by DataFeedWatch identifies the primary reasons for Google Shopping disapproving product listings.

15 Effective Marketing Tactics Anyone Can Use

Source: Search Engine Land

By: Claire Taylor

03/01/24

Tried & tested.

Daily Search Forum Recap: October 30, 2023

Source: SEO Strategist Jobs – SEOjobs.com

By: jilllynndesign

02/29/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google kind of warned recipe…

Director of SEO ~ IncFile ~$95k-$165k ~ Remote (US)

Source: Search Engine Land

By: Nicola Agius

02/28/24

At IncFile, we are driven by a simple yet powerful belief: entrepreneurship is the key to unlocking individual potential and driving positive change in the world. Since 2004, we have been empowering…

Google search antitrust trial updates: Everything you need to know (so far)

Source: Search Engine Land

By: Brad Smith

02/27/24

The landmark court case brought by the US Justice Department could spell huge changes for Google and the future of the Internet.

Build trust and boost profits with programmatic ads

Source: Search Engine Land

By: James Allen

02/26/24

This digital advertising webinar will help you stay ahead with consent-driven ad strategies.

Google AR beauty ads now let brands promote lip, eye products

Source: Search Engine Land

By: Laura Nguyen

02/22/24

Shoppers will be able to try on different shades of hair dye and foundation products before deciding whether to make a purchase.

New: Google Search Supports Syntax Graph Merge

Source: Search Engine Land

By: Danny Goodwin

02/21/24

Google Search as of last week now supports syntax graph merge. This allows you to use two different forms of structured data, such as JSON-LD and Microdata, on the same page, and…

Mastering content quality: The ultimate guide

Source: Search Engine Land

By: Jenn Mathews

02/21/24

Go beyond the basics of content quality. Explore the keys to creating content that stands out, connects, and builds trust.

Microsoft Search and News Advertising revenue up 10% in Q3

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/21/24

The tech giant has reported its strongest quarter in history thanks to its continued investment in generative AI.

Google testing ads between organic results?

Source: moz (en-US)

02/21/24

Sponsored posts have been spotted where the third and fifth organic positions usually run in Google’s search result pages.

3 steps to mastering the right indicators for lasting SEO results

Source: Search Engine Land

By: Dan Taylor

02/20/24

Quick SEO wins are important, but they aren’t enough. Learn the path to enduring SEO results by focusing on the right indicators and inputs.

Use this tactic to drive revenue on your SEO campaigns

Source: tomcritchlow.com

02/16/24

Attend this webinar to propel your entire digital presence into a revenue-generating powerhouse.

What’s next for Analytics 360

Source: Search Engine Land

By: Victoria Shepherd

02/14/24

Upgrade your Analytics 360 properties to Google Analytics 4 by March 2024 to preserve measurement and campaign performance.

OnePlus Open review: right size, wrong price

Source: Search Engine Land

By: Jenn Mathews

02/14/24

They should have settled.

Google Places ‘Shop All Deals’ Banner In The Search Results

Source: Content Marketing - SEO Blog by Ahrefs

By: Si Quan Ong

02/14/24

Google is testing placing what looks like a banner ad in its own search results. It says

New Google Rich Result Test Paywalled Content Structured Data Check

Source: moz (en-US)

02/14/24

Google upgraded the Rich Result Test now to support the validation of structured data for paywalled content. This means you can check live sites, any site, to see if they are implementing…

Mastering Data-Driven Marketing: Insights from 100M Phone Calls

Source: Lenny's Newsletter

By: Kristen Berman

02/13/24

Join this webinar and learn how to use AI to mine gold from phone calls and transform your marketing strategy.

YouTube launches new feature to enhance product ad targeting

Source: moz (en-US)

02/13/24

Creators can now target potential customers at optimal moments by adding timestamps to the products they tag in videos.

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