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Content Marketing and Strategy

Focuses on content creation, optimization, and marketing strategies for SEO.

Here’s how Google’s new Pixel 8 phones compare to their top competitors

Source: Lenny's Newsletter

By: Lenny Rachitsky

01/21/24

Pitting the new Pixels head-to-head with their competitors.

Daily Search Forum Recap: October 3, 2023

Source: moz (en-US)

01/18/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. I posted the big October…

How SEOs can detect and address user data leaks

Source: Search Engine Land

By: Jason Barnard

01/17/24

Discover the hidden dangers of user data exposure and why SEOs play a crucial role in data safeguarding and privacy protection.

Fashion ecommerce: How to analyze search demand and forecast trends

Source: Kyle Poyar’s Growth Unhinged

By: Kyle Poyar

01/17/24

Here’s how a holistic, search data-led approach can help fashion ecommerce brands boost value creation and SEO impact.

3 key trends reshaping YouTube marketing today

Source: moz (en-US)

01/17/24

Here’s the lowdown on AI-generated content, community building and multi-language audio in the world’s largest video-sharing platform.

Is Language A Ranking Factor?

Source: Lenny's Newsletter

By: Lenny Rachitsky

01/16/24

How does Google’s search result factor in businesses that cater to customers who speak different languages across the globe? Find out here.

Decide How Your Sites Contribute To Bard, Vertex AI Training Data

Source: General Marketing - SEO Blog by Ahrefs

By: Si Quan Ong

01/15/24

Find out how to use Google-Extended to control Google’s Bard, Vertex AI generative APIs, and future AI model’s access to content.

YouTube rolls out new audience insight tools

Source: General SEO - SEO Blog by Ahrefs

By: Mateusz Makosiewicz

01/15/24

The platform now provides clarity on membership cancellation, and can compare new and returning viewer data.

Google Search Ranking Algorithm Volatility Sunday, October 1st?

Source: moz (en-US)

01/15/24

I am seeing some early signs of an unconfirmed Google search ranking algorithm update, maybe some small shifts, starting yesterday, Sunday, October 1st. Only a couple of the tools showed volatility y

5 PPC Tips For Technology Companies

Source: Search Engine Land

By: Anthony Will

01/12/24

Discover the top 5 PPC tips for Google Ads and Microsoft Ads to effectively reach your target audience in the competitive technology space.

How To Create A Social Media Strategy In 11 Steps

Source: Lenny's Newsletter

By: Lenny Rachitsky

01/09/24

Social media is an essential component of any marketing strategy. Learn what a social media marketing strategy is and how to create one.

Meta AI assistant uses Microsoft Bing Search results

Source: moz (en-US)

01/09/24

Whenever a request requires fresh information, Meta’s conversational assistant will ask Microsoft Bing to get the chat answer.

Microsoft Advertising Network for retail launches in the US

Source: moz (en-US)

01/05/24

The network has been designed to help start generating retail media revenue faster.

Defining The Responsibilities In The Content Lifecycle

Source: Search Engine Land

By: Nicola Agius

01/04/24

Discover how a content team can defines its purpose within the three pillars: Content Coordination, Operations, and Experiences. Learn their six responsibility categories in this article.

AI in SEO: How to navigate legal challenges and ensure compliance

Source: Screaming Frog

By: Mark Porter

01/04/24

From legal compliance to ethical considerations, agencies must address the key challenges of AI implementation in marketing.

Trends in paid search to watch in 2024

Source: Kyle Poyar’s Growth Unhinged

By: Kyle Poyar

01/03/24

In this webinar, learn what trends in paid search advertising are expected to gain traction.

Bing Webmaster Tools To Remove Disavow Links Tool

Source: SEO - Practical Ecommerce

By: Ann Smarty

12/28/23

Fabrice Canel from Bing also announced that the disavow link tool will soon be removed from Bing Webmaster Tools. Bing said their algorithms and artificial intelligence capabilities are now so good th

Meta Verified is rolled out to brands on Instagram and Facebook

Source: Search Engine Land

By: Mike Pastore

12/21/23

The subscription package includes exclusive benefits like a verified badge and new ways for your business to be discovered.

Google launches new report that flags checkout issues on e-commerce sites

Source: General Marketing - SEO Blog by Ahrefs

By: Mateusz Makosiewicz

12/21/23

The Checkout Journey report helps brands resolve checkout issues promptly for an improved user experience.

How to create an SEO content plan with Google Sheets functions

Source: SEO - Practical Ecommerce

By: Ann Smarty

12/21/23

Prioritize content creation and updates with these simple, time-saving functions and formulas in Google Sheets.

Your guide to CAC payback period

Source: Search Engine Land

By: Cynthia Ramsaran

12/20/23

👀 Are you making one of these mistakes?

The 3 Big Problems with Asking “How Did You Hear About Us?” | 5-Minute Whiteboard – SparkToro

Source: Content Marketing - SEO Blog by Ahrefs

By: Ryan Law

12/20/23

Marketing attribution is dying. Ad blockers. Privacy laws. The death of third-party cookies. Keyword (not provided). Dark social. It’s an

TikTok rolls out new label for AI-generated content

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/20/23

The platform also plans to start automatically labelling content it detects may have been created or edited using AI.

Trojan horse SEO: How to gain traction in new markets

Source: moz (en-US)

12/20/23

Learn the secrets of Trojan Horse SEO for category creation and how to disrupt markets, create engagement and dominate your niche.

NASA Astronaut Suit At Google London Office

Source: Lenny's Newsletter

By: Lenny Rachitsky

12/19/23

Here is another photo from Danny Sullivan, the Google Search Liaison, from the Google London office. You can see they have a life-size NASA astronaut suit on display.I am not sure why?…

Google Ads apologizes after automatic data migration causes confusion

Source: Search Engine Land

By: Marcus Miller

12/18/23

The changes will impact anyone who did not manually opt out of automatically created GA4 properties on Google Ads.

Google September 2023 Helpful Content Update – Changes To The Algorithm

Source: Search Engine Land

By: Nicola Agius

12/15/23

Google announced the September 2023 Helpful Content Update which contains two important changes to how sites are ranked

SEO Account Manager ~ Taktical Digital ~ Remote (US)

Source: Search Engine Land

By: Mariya Delano

12/15/23

Taktical Digital is an award winning, rapidly expanding, remote-first Branding and Performance Marketing Agency. We’re looking for an SEO Account Manager to be a part of our amazing team and help our…

A guide to multichannel marketing for one-person marketing teams

Source: Lenny's Newsletter

By: Lenny Rachitsky

12/15/23

Being a one-person marketing team can be an exciting, if stressful opportunity. Learn how to make your role feel much more manageable.

How Plural Keywords Impact Search Intent For Ecommerce [Data Study]

Source: Search Engine Land

By: Sean Johnston

12/12/23

How does the use of singular and plural keywords influence search intent and results? Lidia conducted a unique data study analyzing keyword choice for ecommerce queries.

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