Category: Content Marketing and Strategy

Google is reportedly going to be hosting an invite-only creator summit at the end of this month at the Google offices in Mountain View, California, aka, the GooglePlex. Danny Sullivan, the Google Search Liaison, seems to leading this summit, along with several Google Search team members.

Google added eight or so words between brackets to clarify that fields that aren’t explicitly listed in the robots.txt documentation aren’t supported. Why did they do this? Because sometimes Google gets questions about it.

A recent Wall Street Journal made the top of feeds in the digital marketing world, claiming that Google is on the precipice of losing the lead in the

Google’s John Mueller said that SEOs are in a great place because they understand how crawlers work, how the controls work, and they can help their clients decide on their AI policies and decisions as they navigate this new era of AI bots.

Bing generative search experience now works for informational queries.

How to align stakeholders so decisions go your way

Bullseye Strategy is seeking an experienced Sr. SEO Specialist. This person will have the ability to work across multiple client types including early-stage, growth, and Fortune 500s. You will serve as an SEO expert for a variety of accounts across a wide array of industries. As a key team member, your role will be to…

Learn about SA360, how it differs from Google Ads and the features and benefits that make it a valuable tool for large-scale advertisers.

Dealing with an AI-related drop in traffic? Try digital PR, improve your SERP presence, partner with influencers and focus on conversion.

About Us: SentinelOne is defining the future of cybersecurity through our XDR platform that automatically prevents, detects, and responds to threats in real-time. Singularity XDR ingests data and leverages our patented AI models to deliver autonomous protection. With SentinelOne, organizations gain full transparency into everything happening across the network at machine speed – to defeat…

Combine top, middle and bottom-of-funnel strategies with display and search campaigns for a more profitable, multi-touchpoint ad approach.

Advertisers may lose critical insights and optimization opportunities due to a Google Ads issue affecting GCLID offline conversion tracking.

Position Summary: The SEO Manager will lead the Search Engine Optimization team, overseeing the strategy, management, and execution of SEO-specific content and campaigns aligned with the company’s goals. This role involves identifying opportunities for optimization within SEO programs across the enterprise and ensuring their effectiveness in enhancing organic search rankings and driving traffic and ultimately…

This balanced content strategy that prioritizes both search intent and reader engagement helped Semrush achieve 21% YoY revenue growth.

In my interview with Danny Sullivan, the Google Search Liaison, I tried to get more details on Navboost and how it plays a roll in core updates and general rankings. I was pretty much shot down (I am a good loser). That being said, here are some old posts from ex-Googlers (from what I can…

Company Description We are obsessive pattern-seekers and optimizers. Using proprietary technologies, we discover deep cultural insights, to craft connected inbound marketing campaigns that inspire your ideal customer to enter and move through the consumer journey. We are the Discovery Agency. www.meetpacific.com Job Description Are you a fast learner? Do you judge sites by their user…

Here’s how it affects your ad campaigns and what you can do to optimize performance despite limited visibility.

Company Description As the global leader in health and wellness innovation since 1935, GNC motivates people to reach their goals with the most trusted and exciting selection of products in the industry. As #TeamGNC, we work hard to ensure that our consumers come first. We are always cultivating and collaborating on new ideas to bring…

Google Ads is automatically opting new accounts out of Parked Domains starting in October, enhancing ad relevance and budget efficiency.

Google Ads seems to be rolling out a new tab in its image assets library named “Merchant products.” This tab shows images you uploaded to your linked Google Merchant Center account.

Google confirmed with me that they are testing a new forum display for its search results that shows the top comments and related discussions. This is a new way of showing forum related content in the Google Search results.

We’ve all heard that imitation is the sincerest form of flattery, right? Well, any PR professional will be able to tell you of a campaign they’ve been inspired by and wondered how they could do something similar for their own clients. As PR professionals, we’re constantly tweaking strategies and plans,…

Discover how to optimize your campaigns, reduce waste, and maximize ROI in challenging economic times.

Job description: Our SEO agency is dedicated to helping businesses improve their online presence and achieve higher search engine rankings. Our team is passionate about driving results through innovative strategies and cutting-edge technology. We are seeking a talented Website Designer to join our dynamic team and create websites that not only look great but also…

Boost client retention and get better SEO results while avoiding roadblocks and frustrations by asking the right questions at the outset.

Looking for a law firm SEO consultant? Discover how an expert in legal SEO can help your practice rank higher, attract more clients, and grow your business with tailored strategies and advanced tools.