Category: Content Marketing and Strategy

Sales end on Aug 31st

This removal means you’ll need to adjust your fields by September, as several competitive metrics are now only available in Google Ads.

SEO Manager OpenTable Location: London, UK (Hybrid position, in office 2 days per week) About OpenTable With millions of diners, tens of thousands of restaurants, and 23+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with an outstanding insight into the world of hospitality. We champion restaurants, bars,…

Two things make a good website: content and functionality. Looks are nice to have but come last.

John Mueller from Google in the latest SEO office hours said that Google, Googlebot, does not generally try variations of URLs to see if they work. So if you have a URL like domain.com/pagegoeshere1/, Google won’t try domain.com/pagegoeshere2/ to just try it out of curiosity.

Company Description We are a distinguished agency that specializes in strategic media planning, purchasing, and campaign management. Our excellence is widely acknowledged in the digital realm, particularly in serving pharmaceutical and consumer brands. Our dedicated team leverages the potential of key digital channels, including search marketing (SEM/SEO), social media, display advertising, and programmatic strategies, to…

Community Wisdom 196

Steps for using GSC to review your traffic, analyze the search landscape and make impactful optimizations for quick results.

Job Description SEO/ Web Optimisation/ Optimization/ Search Engine Optimization/ Analyst Duration: 6 months Location: London Search Engine Optimization – The client needs a technical resource who has hands-on knowledge and expertise on web optimization tasks. The requirements of the job will be to conduct comprehensive technical audit of client’s products and highlight significant issues & optimization…

Google’s PMax modification request form update includes faster implementation notifications and the ability to make multiple changes at once.

Google Search is testing a new category of search refinements named “you may also need.” These refinements show products that may be found in a specific e-commerce store.

YouTube hopes to boost uninterrupted viewing time on connected TV by 50% while giving advertisers more opportunities to reach viewers.

A recap of all the top posts from the last 3 years…

Google is testing showing AI Overviews for users not signed in to their Google account. Some users are seeing AI Overviews for searches when using Chrome in Incognito mode (i.e. private mode, not signed in).

The overlap of AI Overviews with Google’s search results increased. Travel and entertainment queries no longer triggered AI Overviews.

From AI-generated creatives to automated campaigns, learn how to adapt your paid media strategy for the AI era.

Maximum monthly spend limits for Local Service Ads, offers advertisers greater budget control but caution should be taken about potential overspending due to report lags.

Learn to make a reporting dashboard for your own website, a small business, or an enterprise business.

Key strategies for consent management, data modeling and non-cookie measurement techniques in a privacy-first world.

There is this SEO scam going around where scammers are saying you pay Google to fix your rankings in Google Search. All you need to do is prepay them and Google will fix your site. John Mueller from Google said “this is a scam,” that Google does not offer such a service.

Company Overview: Elloe AI is a pioneering artificial intelligence company dedicated to delivering innovative solutions across various sectors such as healthcare, finance, and education. Our mission is to foster a more prosperous and equitable Africa by empowering businesses with state-of-the-art AI technology. What We’re Looking For: Elloe AI is seeking a detail-oriented and motivated SEO…

Google Search had an incredibly volatile month of July and it ended the month with a huge bang. The volatility in the Google Search results yesterday, July 31st, going into today, August 1st, is heavy. This may be Google testing a new Google search ranking algorithm update, maybe the expected core update, or maybe not…

SEO Director, Content Planning As a member of our Content Studio, the SEO Director (Content Planning) is responsible for developing, implementing, and reporting on the progress of SEO content strategies that enhance website performance and achieve clients’ business objectives. The SEO Director should have a strong understanding of multiple marketing disciplines, including SEO, content marketing,…

Blavity, Inc. is a venture-funded media and technology company, founded in 2014 around a simple idea: enable Black millennials to tell their own stories. Today, we are home to the largest network of platforms and lifestyle brands serving the multifaceted lives of Black millennials & Gen Z through original content, video, unique experiences, and product…

The role We are a fast-growing startup that’s hiring a freelance SEO editor/writer to help us publish a large-volume of blog content for a professional services audience (e.g., accountants, mortgage brokers, insurance agents). You will refine previously created copy drafts to ensure they’re useful, accurate, and follow SEO best practices. The culture At B12, you’re…

Microsoft said this “combines the power of LLMs and SLMs with Bing’s search results to generate a more delightful and efficient UX layout.”