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Content Marketing and Strategy

Focuses on content creation, optimization, and marketing strategies for SEO.

Facebook Announces That All Video Uploads Will Now Be Reels

Source: Social Media Today - Latest News

By: Andrew Hutchinson

06/17/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Facebook’s Complete Shift to Reels for All Videos Facebook is reclassifying all videos in the…

Pinterest and e.l.f. Beauty Team Up to Help Users Tap into Pin Trends

Source: Social Media Today - Latest News

By: Andrew Hutchinson

06/16/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Pinterest and e.l.f. Beauty Launch Innovative Color Analysis Tool **Pinterest** has partnered with **e.l.f. Beauty**…

Answer Engine Optimization, Explained

Source: SEO - Practical Ecommerce

By: Ann Smarty

06/16/25

TL;DR Summary of How to Optimize Content for Answer Engines and Generative AI Answer engine optimization focuses on tailoring content to appear in direct answers from search engines and AI platforms. Start…

Big Brands Are Spending More on Influencer Marketing – Should You Be Doing the Same?

Source: Social Media Today - Latest News

By: Andrew Hutchinson

06/15/25

TL;DR Summary of Rising Influencer Marketing Budgets in 2024 Influencer marketing budgets are rapidly increasing as brands seek to connect with digital-native audiences through popular online creators. The global industry is projected…

X Highlights Back-to-School Marketing Opportunities [Infographic]

Source: Social Media Today - Latest News

By: Andrew Hutchinson

06/12/25

TL;DR Summary of X’s Back-to-School Marketing Insights for Brands X has released new data revealing increased user engagement around back-to-school season, offering valuable insights for marketers. The platform’s marketing guide outlines key…

In a Zero-Click World, Traffic is a Terrible Goal – SparkToro

Source: SparkToro

By: Rand Fishkin

06/12/25

60% of marketers say their top goal for the next 12 months is “increasing traffic.” And 59% say their primary KPI is… also traffic. To all those folks, Source: SparkToro by Rand…

13 Copywriting Frameworks You Need to Know: How to Write Content that Converts

Source: Digitaloft

By: Ellie Wraith

06/11/25

Copywriting frameworks help you write SEO content that converts. Discover 13 copywriting tips and formulas to turn readers into customers. Source: Digitaloft by Ellie Wraith. Read original article.

50 Content Marketing Statistics You Need to Know for 2025

Source: Digitaloft

By: Ellie Wraith

06/11/25

We’ve gathered the most important content marketing statistics you need to know in 2025 to help you stay ahead. Source: Digitaloft by Ellie Wraith. Read original article.

LinkedIn Launches Video Creation Integration for Adobe Express

Source: Social Media Today - Latest News

By: Andrew Hutchinson

06/11/25

TL;DR Summary of LinkedIn and Adobe Express Video Creation Integration LinkedIn has partnered with Adobe Express to enable easy video content creation directly for LinkedIn campaigns. Users gain access to LinkedIn-optimized video…

Snapchat Shares New Trend Insights, and How Brands Can Tap Into Them

Source: Social Media Today - Latest News

By: Andrew Hutchinson

06/11/25

TL;DR Summary of Snapchat Generation Report: Key Trends for Brand Engagement The Snapchat Generation report reveals that authentic, unpolished content resonates most with Gen Z and Millennials on Snapchat. Users prefer real-time,…

Reddit Shares New Data on its Value for Product Discovery

Source: Social Media Today - Latest News

By: Andrew Hutchinson

06/11/25

TL;DR Summary of Reddit’s Growing Role in Influencing Purchase Decisions Reddit is becoming a key platform where users seek authentic product advice through engaged communities and crowd-vetted content. Approximately 88% of users…

Report Shows That YouTube Contributed $55 Billion to the US Economy in 2024

Source: Social Media Today - Latest News

By: Andrew Hutchinson

06/10/25

TL;DR Summary of YouTube’s $55 Billion Impact on the U.S. Economy in 2024 YouTube contributed $55 billion to the U.S. GDP in 2024, supporting around 490,000 full-time jobs through its Partner Program….

LinkedIn Shares Insights into How to Build a B2B Brand

Source: Social Media Today - Latest News

By: Andrew Hutchinson

06/10/25

TL;DR Summary of Key B2B Branding Insights from LinkedIn’s 2025 Marketing Report LinkedIn’s 2025 B2B Marketing Benchmark Report highlights that trust is the most critical factor for successful B2B branding. Customer recommendations…

Brand and SEO Sitting on a Tree: K-I-S-S-I-N-G [Mozcon 2025 Speaker Series]

Source: moz (en-US)

06/10/25

TL;DR Summary of Strengthening Brand Signals for SEO and AI Search Consistent brand signals are crucial for improving search rankings and visibility across AI-driven platforms. Disjointed messaging, outdated profiles, and siloed efforts…

Readability of Spanish Texts: Alternative Metrics to ‘Flesch Reading Ease’? – Screaming Frog

Source: Screaming Frog

By: Mark Porter

06/09/25

TL;DR Summary of Measuring Spanish Text Readability with SEO Tools Readability impacts user engagement and SEO, but English metrics like Flesch Reading Ease don’t suit Spanish well due to language differences. The…

Instagram Says Trial Reels Have Helped Creators Significantly Increase Their Reach

Source: Social Media Today - Latest News

By: Andrew Hutchinson

06/08/25

TL;DR Summary of How Instagram Trial Reels Boost Content Reach and Engagement Instagram Trial Reels let creators test their videos with non-followers to gauge content performance. This feature provides early engagement insights…

LinkedIn Shares Video Posting Best Practices

Source: Social Media Today - Latest News

By: Andrew Hutchinson

06/05/25

TL;DR Summary of LinkedIn Video Posting Tips to Boost Engagement LinkedIn video content drives 1.4x more engagement and has seen a 36% increase in view time year-over-year. To maximize impact, focus on…

18 Real-Life Analogies to Explain SEO to Anyone

Source: moz (en-US)

06/05/25

TL;DR Summary of Easy Technical SEO Explained with Simple Analogies This article uses everyday analogies to simplify complex technical SEO concepts for beginners. It compares website elements like HTML, CSS, and JavaScript…

TikTok Launches New Platform to Help Musicians Maximize Their In-App Presence

Source: Social Media Today - Latest News

By: Andrew Hutchinson

06/03/25

How TikTok’s New Artist Platform Empowers Musicians to Grow and Engage Fans Introduction to TikTok for Artists TikTok for Artists is a newly launched platform designed to help musicians and bands manage…

Reddit Publishes Back-to-School Marketing Guide

Source: Social Media Today - Latest News

By: Andrew Hutchinson

06/02/25

Maximizing Back-to-School Marketing with Reddit’s Insights and Strategies for 2025 Reddit as a Hub for Back-to-School Product Research Reddit has become a significant platform where parents and students engage in school-related discussions,…

The Post-Traffic SEO Shift

Source: SEO - Practical Ecommerce

By: Ann Smarty

06/02/25

Adapting SEO Strategies for the AI-Driven Shift in Organic Search Understanding the Impact of AI on Search Traffic AI-powered search answers reduce the need for users to click through to websites, causing…

How To Launch, Grow, and Scale a Community That Supports Your Brand [MozCon 2025 Speaker Series]

Source: moz (en-US)

06/02/25

Strategies to Build and Scale Authentic Brand Communities for Sustainable Growth Why Building Community Matters More Than Ever Brands face growing pressure to own their audience, but traditional marketing tactics often fall…

LinkedIn Publishes New Guide on Influencer Marketing for B2B Brands

Source: Social Media Today - Latest News

By: Andrew Hutchinson

06/01/25

Effective Strategies for B2B Influencer Marketing on LinkedIn Understanding B2B Influencer Marketing on LinkedIn LinkedIn’s new 22-page guide, “Working with B2B Creators,” offers data-driven insights and practical tips for brands to optimize…

Clicks Don’t Pay the Bills: Use This Audit Framework To Prove Content Revenue [Mozcon 2025 Speaker Series]

Source: moz (en-US)

05/29/25

How to Measure SEO Content Value Beyond Traffic to Drive Real Revenue Rethinking SEO Success Metrics Traditional SEO success focused on traffic and rankings but often ignored whether content actually generates revenue….

X Looks to Expand its Video Push With ‘X Originals’

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/28/25

X Originals and Expanded Video Push X is ramping up its original content efforts under the new “X Originals” label, aiming to build a premium slate of programming featuring popular communities like…

ChatGPT’s Rising Traffic Versus Other Top Websites [Infographic]

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/27/25

ChatGPT’s Impact on Web Usage and the Tech Industry ChatGPT has significantly transformed web usage trends and the broader technology sector. Unlike other generative AI tools developed by companies like Meta and…

Should We Stop Creating Informational Content?

Source: moz (en-US)

05/27/25

SEO and Declining Clicks: The Impact of AI Overviews There is growing concern in the SEO industry about declining organic traffic, especially for informational queries, largely due to the rise of AI…

Reddit Shares Insight into NBA Finals and Draft Discussion [Infographic]

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/26/25

Now’s the time to tap into NBA conversation. 

AI Content Marketing 101: Strategies from Someone Who Lives It

Source: Content Marketing - SEO Blog by Ahrefs

By: Mateusz Makosiewicz

05/26/25

Maybe AI will replace everyone’s jobs someday. But right now, the real risk is not using it and falling behind everyone who is.

How To Create an Integrated Strategy That Increases Brand Mentions and Visibility [Mozcon 2025 Speaker Series]

Source: moz (en-US)

05/22/25

Is your SEO strategy falling flat in an AI-driven search world? Learn how integrated campaigns can boost brand mentions and visibility across every key channel.

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