A new way to expand music discovery via TikTok clips.
Content Marketing and Strategy
Focuses on content creation, optimization, and marketing strategies for SEO.
You’ve Done the Audience Research… Now What? – SparkToro
Source: SparkToro
This is a guest post by Tommy Walker, founder of The Content Studio. Tommy was the Editor-in-Chief at ConversionXL, the first marketing hire at Shopify
How to Avoid Penalties with Your TikTok Live-Streams [Infographic]
Source: Social Media Today - Latest News
Some important pointers for your TikTok shopping streams.
Content Quality Signals for AI Algorithms
Source: BrightEdge blogs
Understanding Content Quality Signals for AI Algorithms
Zero Clicks Does Not Mean Zero Sales – SparkToro
Source: SparkToro
Look, I get it. The new world of a zero-click web, where search engines, AI tools, and social networks hoard traffic and send fewer and fewer visits out
Reddit Provides Insights into the Power of Reddit Communities in Driving Purchase Behavior
Source: Social Media Today - Latest News
Reddit ic becoming an increasingly valuable driver of purchase behaviors.
E-E-A-T Implementation for AI Search
Source: BrightEdge blogs
Understanding E-E-A-T: The Cornerstone of Quality Content Google’s quality guidelines emphasize E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) as the framework for evaluating content quality, especially as AI-generated content becomes more common.
Instagram Shares Advice on Switching Your Content Focus in the App
Source: Social Media Today - Latest News
Thinking of changing things up? Some key considerations to keep in mind.
TikTok Announces Exclusive Content Partnerships for Cannes Film Festival 2025
Source: Social Media Today - Latest News
TikTok will share a range of exclusive Cannes content.
Want better marketing output from your AI Tools? Give it real data about your customers. – SparkToro
Source: SparkToro
An overwhelming number of marketers are using AI tools to bolster their campaigns, their tactical output, and even their strategic ideas. I don’t actually
Pinterest Outlines How to Optimize Your Pin Marketing Approach
Source: Social Media Today - Latest News
Some valuable tips for your Pinterest marketing process.
The B.R.E.W. Framework: How We Decide Which Marketing Ideas to Pursue
Struggling to decide which marketing ideas deserve your resources? Use our B.R.E.W. framework to strategically evaluate and prioritize marketing initiatives.
8 Marketing Principles You’ll Wish You Knew When You First Started [Infographic]
Source: Social Media Today - Latest News
Some tips to help you maximize your marketing efforts.
X’s Community Notes Reaches 1 Million Contributors
Source: Social Media Today - Latest News
X’s Community Notes program continues to expand – but is it the most effective content moderation approach?
TikTok Outlines Benefits for Automotive Marketers in New Whitepaper
Source: Social Media Today - Latest News
The latest whitepaper from TikTok underlines the platform’s value for auto marketers.
The Most Visited Websites in the World [Infographic]
Source: Social Media Today - Latest News
Web usage trends provide an interesting window into consumer behaviors.
The Digital PR Summit 2025: Key Takeaways & Speaker Decks From Every Session
Source: Digitaloft
We’ve rounded up the most important lessons, insights, and takeaways from each talk at The Digital PR Summit 2025.
YouTube Outlines Advanced Creator Collaboration Tools at NewFronts 2025
Source: Social Media Today - Latest News
Some new tools to help brands find relevant YouTube creators to work with.
Edits Adds More Video Editing Tools, Including Text Animations and Filters
Source: Social Media Today - Latest News
More creative options for your video clips.
SEO Topic Clusters: Complete Guide, Examples & Free Templates
Source: moz (en-US)
Struggling to organize your content for better SEO performance? Learn how topic clusters boost rankings, authority, and conversions—plus grab free templates to start now.
Pinterest Launches New Promotional Campaign Focused on Personalized Looks
Source: Social Media Today - Latest News
The new campaign aims to highlight the platform’s expanding corpus of products.
SEO Content Marketing Specialist ~ Designity ~ Remote (CAN)
Source: SEO Agency Jobs – SEOjobs.com
As a Content Marketing Specialist, you’ll lead end-to-end content strategy and execution for a range of client brands—turning insights into content that ranks, nurtures, and converts. From SEO blog posts and case studies…
What Is Generative Engine Optimization [Tips & Workflows To Do It]
Source: moz (en-US)
Description: Struggling to reach users on generative search platforms? Learn how Generative Engine Optimization (GEO) helps you capture and convert high intent traffic.
Growing a passion project to $300k ARR with a $0 CAC
Source: Kyle Poyar’s Growth Unhinged
How Mallory Contois mastered the community-led growth (CLG) flywheel through experimentation, design and trusting her instincts
TikTok Publishes 2025 Fashion Playbook for Brands
Source: Social Media Today - Latest News
Some valuable tips for fashion marketers on TikTok.
Pinterest Publishes 2025 Wedding Trends Report
Source: Social Media Today - Latest News
New wedding trend insights, based on billions of Pin searches.
The operator’s guide to product strategy
Source: Lenny's Newsletter
Chandra Janakiraman dives into a practical, step-by-step framework for crafting and aligning product strategy, which he developed during his time at companies like Meta, Headspace, and VRChat.
LinkedIn Shares Technical Specs and Posting Tips for Video Content
Source: Social Media Today - Latest News
Some pointers to help maximize your LinkedIn video posts.
Optimizing Your SaaS Landing Pages in 2025 — Whiteboard Friday
Source: moz (en-US)
Looking to take your product and solutions pages to the next level? In this week’s episode of Whiteboard Friday, Liraz talks us through how we can optimize our product pages in the…
