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E-commerce and Affiliate SEO

Focuses on strategies tailored for online retailers and affiliate marketing in the digital space.

TikTok Outlines Shopping Returns Policies as Extended US Sell Off Deadline Looms

Source: Social Media Today - Latest News

By: Andrew Hutchinson

06/08/25

TL;DR Summary of TikTok Shop Returns & Refunds Policy for Retailers TikTok Shop requires retailers to follow a clear returns and refunds policy to ensure positive shopper experiences. Most items are returnable…

How Mercado Libre built Latin America’s most valuable company: 18k engineers, 30k deploys a day, and their own fleet of planes | Sebastian Barrios

Source: Lenny's Newsletter

By: Lenny Rachitsky

06/08/25

TL;DR Summary of How Mercado Libre Scales Engineering and Product Leadership Mercado Libre operates with a remarkably low ratio of product managers to engineers, emphasizing engineers with strong product thinking to drive…

Snapchat Provides Insight into How Snaps Drive Purchase Behavior

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/28/25

Technology Transforming the Shopping Experience Snapchat’s new report highlights how technology and social media are significantly influencing shopping behaviors, particularly through features like AI-powered personalization, augmented reality (AR) virtual try-ons, and visual…

Google Moving Notifications To Merchant Center Next

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/28/25

Google Merchant Center Email Archive Removal Google announced that the email archive and notifications section will be removed from Google Merchant Center on June 25, 2025. After this date, email notifications will…

Meta Launches Ray Ban AI Glasses in More Regions

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/21/25

The expansion will give Meta a stronger foundation for its expanded wearables push.

TikTok Adds a Dedicated AI Assistant for In-App Sellers

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/21/25

TikTok’s new “Seller Assistant” will provide guidance to help optimize your TikTok Shop listings.

Google Merchant Center Says Add Product’s Brand Name To Title

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/19/25

Google has updated its title structured data help document for Google Merchant Center to now recommend you add the product’s brand name to the title of the product when it’s a differentiating…

Google Top Quality Store Optimization: Tips & Tricks for Ecommerce SEO

Source: SEO Blog by Brodie Clark

By: Brodie Clark

05/16/25

Table of Contents sort-tool Promotions Rejection RateReturn PoliciesImage ResolutionImages Per OfferGlobal Store Ratings (Google Customer Reviews)eWalletFinal ThoughtsGoogle Top Quality Store optimization is one of eCommerce SEO’s hidden gems. The rating provided by…

Top 50 Fastest-Growing EdTech Companies

Source: Data & Studies - SEO Blog by Ahrefs

By: Despina Gavoyannis

05/14/25

Here are the top 50 fastest-growing EdTech companies found using Ahrefs’ website growth data. Over 1,800 companies were analyzed, check out those that made it to the top in this post.

Google Merchant Center Event Promotion

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/07/25

Google has a “new feature,” as it labeled it, within Google Merchant Center, for event promotions. This allows you to promote an event, such as a sale, promotion or occasion, that may…

The State of Ecommerce SEO in 2025: How to Win in Today’s Product SERPs

Source: SEO Blog by Aleyda

By: Aleyda Solis

05/03/25

Here’s a comprehensive look at how ecommerce SEO has changed, why it’s more difficult than ever, and what you can do to adapt and continue growing.

Google Merchant Center Search For Products

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/02/25

Google added a new way to search for your products in the Google Merchant Center console. There is a new search button named “Search for Products” that you can click on and…

ChatGPT Shopping vs. Google Shopping Free Listings

Source: SEO Blog by Brodie Clark

By: Brodie Clark

05/02/25

ChatGPT has been updated to support product recommendations within their version of free listings. Here’s how it compares to Google Shipping.

OpenAI’s ChatGPT Search Gains Shopping Search Features

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/29/25

OpenAI has begun rolling out shopping search features directly into ChatGPT Search across fashion, beauty, home goods, and electronics categories. These are not ads or affiliate-driven, but they are powered by structured…

Google Tests New Shipping, Returns & Payment Section In Merchant Knowledge Panel

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/28/25

Last December, we reported how Google was showing a payments option section in the retailer/merchant knowledge panel. Google is now testing a clearer version of it, while adding shipping and return information…

Snapchat Launches Affiliate Program to Drive Ad Sales

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/24/25

The program will pay you to refer advertisers to the app.

Shopify’s checkout overhaul means it’s time to migrate your Google Tags

Source: Search Engine Land

By: Anu Adegbola

04/23/25

Shopify is phasing out legacy Google tag setups. Merchants need to migrate to the Google & YouTube app to maintain accurate tracking.

Microsoft Copilot Merchant Program

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/21/25

Microsoft launched the Copilot Merchant Program, a way to feed Copilot more details about your products. Microsoft said this is a way to “integrate your shopping experience with Copilot to help your…

The best affiliate networks by need and use case

Source: Search Engine Land

By: Adam Riemer

04/18/25

Explore the best affiliate networks for ecommerce, SaaS, lead gen, and enterprise brands, with detailed pros, cons, and real-world insights.

Google Merchant Center New Popular Products Report

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/18/25

Google Merchant Center has added a new report named popular products report. This report will show you your popular products, popular brands, top-selling products, etc, all on Google.

Google Adds Video Player To Shopping / E-Commerce Card

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/17/25

Google launched its shopping / e-commerce card in the search results as a test several months ago. Since then, the card has undergone various tweaks. Now, Google is testing showing an animated/playable…

An unbelievable offer: Now get one free year of Cursor, v0, Replit, Lovable, and Bolt pro plans with an annual subscription to Lenny’s Newsletter

Source: Lenny's Newsletter

By: Lenny Rachitsky

04/15/25

Yes, you read that right.

Google More From Retailer Expandable Product Carousel

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/10/25

Google Search is testing a new expandable carousel that says “more from” a specific retailer. When it loads, it loads more products in a carousel beneath the search result snippet from that…

Google Letting Merchants Manage Brand Profile Content

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/10/25

Google sent out emails yesterday through Google Merchant Center inviting some brands to manage and edit their brand content on Google Search. I suspect this is the visual brand profile ads/pages but…

Google Updates Some Merchant Center Product Specifications

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/09/25

Google has made a number of updates to its Merchant Center product data specifications, including some that went into effect on April 8th and some that will go into effect on July…

Google Merchant Opportunities Report (Formerly Shopping Tab Listings Report)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/08/25

Google announced it has refreshed its Shopping tab listings report which it initially launched in November 2022 and renamed it to the Merchant opportunities report. The refreshed report now includes details about…

New Research: Google Free Listing Types (Popular Products, In Stores Nearby, Deals On & More)

Source: SEO Blog by Brodie Clark

By: Brodie Clark

04/03/25

Table of Contents sort-tool Analysis based on 3,049 eCommerce product queries ‘Deals On’ Free Listings Grid – 13.99% ‘In Stores Nearby’ Free Listings Grid – 14.73% ‘Fast Pickup or Delivery’ Free Listings…

TikTok Merchants Can Now Sell Pre-Owned Sneakers in the App

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/02/25

Vintage sneakers are a significant trend in the app.

Amazon makes surprise bid for TikTok ahead of U.S. ban deadline

Source: Search Engine Land

By: Anu Adegbola

04/02/25

Amazon’s last-minute TikTok bid comes days before the video app faces a potential U.S. shutdown, though the offer isn’t being taken seriously.

Amazon Makes Last Minute Bid for TikTok US

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/02/25

Could Amazon expand its empire via the video app?

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