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E-commerce and Affiliate SEO

Focuses on strategies tailored for online retailers and affiliate marketing in the digital space.

TikTok Enables Live-Streamers to Perform Specific Actions for Donations

Source: Social Media Today - Latest News

By: Andrew Hutchinson

08/19/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of TikTok Introduces “Viewer Wishes” to Boost Live Stream Donations TikTok is rolling out a new…

Google replaces Content API for Shopping with new Merchant API

Source: Search Engine Land

By: Anu Adegbola

08/19/25

Source: Search Engine Land by Anu Adegbola. Read the original article Merchants will need to shift to the new Merchant API as the long-standing Shopping Content API heads for shutdown in 2026.

Clicks rose, ROAS fell when Amazon left Google Shopping

Source: Search Engine Land

By: Anu Adegbola

08/19/25

Source: Search Engine Land by Anu Adegbola. Read the original article Amazon’s sudden Google Shopping exit cut costs but slashed returns, revealing why cheaper clicks don’t always mean profitable sales.

Google Merchant API ReplacingThe Content API For Shopping

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/19/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s New Merchant API Replacing Content API for Shopping Google’s Merchant API officially replaces the decade-old Content…

Snapchat Launches ‘Buddy Passes’ to Boost Snapchat Membership

Source: Social Media Today - Latest News

By: Andrew Hutchinson

08/17/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Snapchat Introduces Buddy Passes to Boost Snapchat+ Subscription Growth Snapchat+ subscribers can now gift free…

The ultimate Shopify SEO and AI readiness playbook

Source: Search Engine Land

By: Gert Mellak

08/15/25

Source: Search Engine Land by Gert Mellak. Read the original article Shopify sites leak SEO value by default. Fix structural flaws, boost performance, and get ready for AI-powered shopping.

Google Testing Loyalty Benefits Section In Merchant Knowledge Panels

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/15/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Testing Loyalty Benefits Section in Merchant Knowledge Panels Google is **experimenting** with adding a dedicated loyalty…

YouTube Adds Custom App Promotions for Shorts

Source: Social Media Today - Latest News

By: Andrew Hutchinson

08/14/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of YouTube Expands Monetization Options for Shorts Creators with Google Partnership Ads YouTube is introducing co-branded…

Maximizing SEO with Google’s Loyalty Program & Promotion Features in GMC Next

Source: SEO Blog by Brodie Clark

By: Brodie Clark

08/13/25

Source: SEO Blog by Brodie Clark by Brodie Clark. Read the original article Google is giving more visibility to loyalty programs & promotions loaded through GMC Next. Here’s how to maximize performance…

Threads Reaches 400 Million Users, Closing in on X’s Usage

Source: Social Media Today - Latest News

By: Andrew Hutchinson

08/12/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Meta’s Threads App Surpasses 400 Million Monthly Active Users Meta’s Threads has grown steadily to…

Google Search From Online Stores Section

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/12/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Tests New “From Online Stores” Section in Search Results Google is **experimenting** with a new **”From…

TikTok Launches Simplified Affiliate Program for Hotel Promotions

Source: Social Media Today - Latest News

By: Andrew Hutchinson

08/10/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of TikTok Launches ‘TikTok Go’ Affiliate Program for Hotel Promotions TikTok Go is a new affiliate…

Meta, X and Snapchat Offer Discounts on Paid Subscription Packages for Summer

Source: Social Media Today - Latest News

By: Andrew Hutchinson

08/03/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Social Media Platforms Ramp Up Premium Subscription Discounts This Summer Meta, X, and Snapchat are…

Google Shopping Testing Clickable Submenus Categories

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/31/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Shopping Tests Clickable Sub-Menu for Product Filtering Google is **experimenting** with a new **clickable sub-menu** in…

TikYTok Adds YouTube Music to its ‘Add to Music App’ Options

Source: Social Media Today - Latest News

By: Andrew Hutchinson

07/29/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of TikTok Expands Music Integration to YouTube Music Playlists TikTok now allows YouTube Music subscribers to…

Google Help Me Shop In AI Mode

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/29/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Tests New “Help Me Shop in AI Mode” Button Google is **experimenting with a new button**…

xAI Partners With Kalshi to Offer Stock Insights for Investors

Source: Social Media Today - Latest News

By: Andrew Hutchinson

07/24/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Elon Musk’s X Partners with Kalshi to Integrate Grok AI Insights into Market Predictions Elon…

Google Merchant Center Adds Product Studio Tab

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/23/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Introduces Dedicated Product Studio Tab in Merchant Center Google is testing a new dedicated Product Studio…

LinkedIn Offers Notion Trial as Part of LinkedIn Premium Subscriptions

Source: Social Media Today - Latest News

By: Andrew Hutchinson

07/22/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of LinkedIn Premium’s New Partnership Offering Six Months of Free Notion Access LinkedIn Premium now includes…

Research Shows that Snapchat Delivers Better Results for E-commerce Brands

Source: Social Media Today - Latest News

By: Andrew Hutchinson

07/17/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of How Snapchat Ads Boost E-Commerce Brand Performance Snapchat delivers a 7.5% ROAS improvement over other…

TikTok Continues to Face Challenges With its In-Stream Shopping Push

Source: Social Media Today - Latest News

By: Andrew Hutchinson

07/16/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of TikTok’s Struggle to Establish a Global eCommerce Presence TikTok’s ambitious global eCommerce expansion faces significant…

Google Updates Merchant Return Policies and Loyalty Programs

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/14/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Updates Merchant Return Policies and Loyalty Program Documentation Google has **clarified key aspects** of its merchant…

Snapchat Partners with American Eagle on New Snap Map Promotion Type

Source: Social Media Today - Latest News

By: Andrew Hutchinson

07/09/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of American Eagle Partners with Snapchat to Highlight Stores on Snap Map for Back-to-School Campaign American…

Google Merchant Center Automatic Shipping Updates

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/04/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Merchant Center’s New Automatic Shipping Updates Feature Google Merchant Center introduces automatic shipping updates to enhance…

TikTok Cuts Staff as its Shopping Push Fails to Reach Targets

Source: Social Media Today - Latest News

By: Andrew Hutchinson

07/02/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of TikTok’s Third Round of U.S. eCommerce Layoffs Amid Ambitious Sales Goals TikTok is conducting a…

Google E-Commerce Cards With At A Glance Text

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/02/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s New “At a Glance” Labeling on E-commerce Product Cards Google is **testing a UX update** on…

TikTok Announces Two New Shopping Events to Boost In-App Sales

Source: Social Media Today - Latest News

By: Andrew Hutchinson

06/30/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of TikTok’s Big Push into In-App Shopping Featuring Small Businesses and Food TikTok is aggressively expanding…

Snapchat Shares Insight into How it Influences Consumer Electronics Purchases

Source: Social Media Today - Latest News

By: Andrew Hutchinson

06/27/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Snapchat’s Impact on Consumer Electronics Discovery and Purchasing Snapchat significantly influences consumer electronics discovery, with…

Google Offerwall Fully Launches

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/27/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Launches Offerwall to Boost Publisher Revenue Google Offerwall is a new monetization tool launched after a…

TikTok Adds ‘Countdown Bidding’ for Livestream Auctions

Source: Social Media Today - Latest News

By: Andrew Hutchinson

06/26/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of TikTok Introduces Countdown Bidding for Live-Streamed Product Auctions TikTok has launched Countdown Bidding, a new…

Google Launches ‘Offerwall’ to Help Publishers Maintain Monetization Opportunities

Source: Social Media Today - Latest News

By: Andrew Hutchinson

06/26/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Google’s New Offerwall to Help Publishers Offset AI Traffic Losses Google’s Offerwall introduces a new…

Snapchat Acquires Student Scheduling App Saturn

Source: Social Media Today - Latest News

By: Andrew Hutchinson

06/22/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Snapchat Acquires Calendar-Based Social App Saturn to Enhance Teen Connectivity Snapchat has acquired Saturn, a…

Google Merchant Center Website-Reported Autofeeds

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/18/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s Website-reported Autofeeds for Merchant Center Google’s Website-reported Autofeeds automate local inventory updates in Google Merchant Center…

YouTube Updates Shopping Buttons for Shorts, Expands Access to Communities

Source: Social Media Today - Latest News

By: Andrew Hutchinson

06/17/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of YouTube Enhances Shorts Shopping and Expands Community Features YouTube has upgraded its shopping button for…

YouTube Offers Expanded Monetization Avenues for Educational Content

Source: Social Media Today - Latest News

By: Andrew Hutchinson

06/15/25

TL;DR Summary of YouTube’s New Player for Education Program Boosting Creator Revenue YouTube’s Player for Education program offers creators a new way to earn revenue by having their educational videos embedded in…

TikTok Says In-Stream Shopping Has Increased 120% This Year

Source: Social Media Today - Latest News

By: Andrew Hutchinson

06/15/25

TL;DR Summary of TikTok Shop Sales Surge and In-App Shopping Growth TikTok Shop has experienced a significant rise in in-app shopping engagement, with U.S. sales up 120% year-over-year. Popular categories include womenswear,…

Pinterest Partners with LTK to Expand its Product Listings

Source: Social Media Today - Latest News

By: Andrew Hutchinson

06/12/25

TL;DR Summary of Pinterest and LTK Partnership Expands Shopping Experience Pinterest has partnered with affiliate platform LTK to cross-post top-performing image posts, enhancing shopping discovery. This collaboration connects LTK’s influencer-driven content with…

TikTok Rolls Out New Badges to Highlight Seller Performance

Source: Social Media Today - Latest News

By: Andrew Hutchinson

06/12/25

TL;DR Summary of TikTok’s New Seller Badges to Boost In-App Shopping Trust TikTok has introduced an enhanced badge system to highlight trusted sellers and improve shopper confidence. Badges like Official Shop, Authorized…

Snapchat Partners with McDonald’s to Promote Snapchat+ Membership

Source: Social Media Today - Latest News

By: Andrew Hutchinson

06/10/25

TL;DR Summary of Snapchat and McDonald’s Launch Points-for-Subscription Offer Snapchat is partnering with McDonald’s to let users redeem MyMcDonald’s Rewards points for a one-month Snapchat+ subscription. This limited-time U.S. offer targets new…

TikTok Outlines Shopping Returns Policies as Extended US Sell Off Deadline Looms

Source: Social Media Today - Latest News

By: Andrew Hutchinson

06/08/25

TL;DR Summary of TikTok Shop Returns & Refunds Policy for Retailers TikTok Shop requires retailers to follow a clear returns and refunds policy to ensure positive shopper experiences. Most items are returnable…

How Mercado Libre built Latin America’s most valuable company: 18k engineers, 30k deploys a day, and their own fleet of planes | Sebastian Barrios

Source: Lenny's Newsletter

By: Lenny Rachitsky

06/08/25

TL;DR Summary of How Mercado Libre Scales Engineering and Product Leadership Mercado Libre operates with a remarkably low ratio of product managers to engineers, emphasizing engineers with strong product thinking to drive…

Snapchat Provides Insight into How Snaps Drive Purchase Behavior

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/28/25

Technology Transforming the Shopping Experience Snapchat’s new report highlights how technology and social media are significantly influencing shopping behaviors, particularly through features like AI-powered personalization, augmented reality (AR) virtual try-ons, and visual…

Google Moving Notifications To Merchant Center Next

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/28/25

Google Merchant Center Email Archive Removal Google announced that the email archive and notifications section will be removed from Google Merchant Center on June 25, 2025. After this date, email notifications will…

Meta Launches Ray Ban AI Glasses in More Regions

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/21/25

The expansion will give Meta a stronger foundation for its expanded wearables push.

TikTok Adds a Dedicated AI Assistant for In-App Sellers

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/21/25

TikTok’s new “Seller Assistant” will provide guidance to help optimize your TikTok Shop listings.

Google Merchant Center Says Add Product’s Brand Name To Title

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/19/25

Google has updated its title structured data help document for Google Merchant Center to now recommend you add the product’s brand name to the title of the product when it’s a differentiating…

Google Top Quality Store Optimization: Tips & Tricks for Ecommerce SEO

Source: SEO Blog by Brodie Clark

By: Brodie Clark

05/16/25

Table of Contents sort-tool Promotions Rejection RateReturn PoliciesImage ResolutionImages Per OfferGlobal Store Ratings (Google Customer Reviews)eWalletFinal ThoughtsGoogle Top Quality Store optimization is one of eCommerce SEO’s hidden gems. The rating provided by…

Top 50 Fastest-Growing EdTech Companies

Source: Data & Studies - SEO Blog by Ahrefs

By: Despina Gavoyannis

05/14/25

Here are the top 50 fastest-growing EdTech companies found using Ahrefs’ website growth data. Over 1,800 companies were analyzed, check out those that made it to the top in this post.

Google Merchant Center Event Promotion

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/07/25

Google has a “new feature,” as it labeled it, within Google Merchant Center, for event promotions. This allows you to promote an event, such as a sale, promotion or occasion, that may…

The State of Ecommerce SEO in 2025: How to Win in Today’s Product SERPs

Source: SEO Blog by Aleyda

By: Aleyda Solis

05/03/25

Here’s a comprehensive look at how ecommerce SEO has changed, why it’s more difficult than ever, and what you can do to adapt and continue growing.

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