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E-commerce and Affiliate SEO

Focuses on strategies tailored for online retailers and affiliate marketing in the digital space.

Microsoft Copilot Merchant Program

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/21/25

Microsoft launched the Copilot Merchant Program, a way to feed Copilot more details about your products. Microsoft said this is a way to “integrate your shopping experience with Copilot to help your…

The best affiliate networks by need and use case

Source: Search Engine Land

By: Adam Riemer

04/18/25

Explore the best affiliate networks for ecommerce, SaaS, lead gen, and enterprise brands, with detailed pros, cons, and real-world insights.

Google Merchant Center New Popular Products Report

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/18/25

Google Merchant Center has added a new report named popular products report. This report will show you your popular products, popular brands, top-selling products, etc, all on Google.

Google Adds Video Player To Shopping / E-Commerce Card

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/17/25

Google launched its shopping / e-commerce card in the search results as a test several months ago. Since then, the card has undergone various tweaks. Now, Google is testing showing an animated/playable…

An unbelievable offer: Now get one free year of Cursor, v0, Replit, Lovable, and Bolt pro plans with an annual subscription to Lenny’s Newsletter

Source: Lenny's Newsletter

By: Lenny Rachitsky

04/15/25

Yes, you read that right.

Google More From Retailer Expandable Product Carousel

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/10/25

Google Search is testing a new expandable carousel that says “more from” a specific retailer. When it loads, it loads more products in a carousel beneath the search result snippet from that…

Google Letting Merchants Manage Brand Profile Content

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/10/25

Google sent out emails yesterday through Google Merchant Center inviting some brands to manage and edit their brand content on Google Search. I suspect this is the visual brand profile ads/pages but…

Google Updates Some Merchant Center Product Specifications

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/09/25

Google has made a number of updates to its Merchant Center product data specifications, including some that went into effect on April 8th and some that will go into effect on July…

Google Merchant Opportunities Report (Formerly Shopping Tab Listings Report)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/08/25

Google announced it has refreshed its Shopping tab listings report which it initially launched in November 2022 and renamed it to the Merchant opportunities report. The refreshed report now includes details about…

New Research: Google Free Listing Types (Popular Products, In Stores Nearby, Deals On & More)

Source: SEO Blog by Brodie Clark

By: Brodie Clark

04/03/25

Table of Contents sort-tool Analysis based on 3,049 eCommerce product queries ‘Deals On’ Free Listings Grid – 13.99% ‘In Stores Nearby’ Free Listings Grid – 14.73% ‘Fast Pickup or Delivery’ Free Listings…

TikTok Merchants Can Now Sell Pre-Owned Sneakers in the App

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/02/25

Vintage sneakers are a significant trend in the app.

Amazon makes surprise bid for TikTok ahead of U.S. ban deadline

Source: Search Engine Land

By: Anu Adegbola

04/02/25

Amazon’s last-minute TikTok bid comes days before the video app faces a potential U.S. shutdown, though the offer isn’t being taken seriously.

Amazon Makes Last Minute Bid for TikTok US

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/02/25

Could Amazon expand its empire via the video app?

Europe’s fastest growing startup?

Source: Kyle Poyar’s Growth Unhinged

By: Kyle Poyar

04/02/25

Lovable’s path to $30M ARR in 4 months

Technical SEO Specialist ~ eBay ~ $97,200 – $154,000 ~ Hybrid (San Jose, CA)

Source: In-house SEO jobs – SEOjobs.com

By: jilllynndesign

04/01/25

At eBay, we’re more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets…

YouTube Outlines Monetization Options for Creators

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/31/25

YouTube now has a range of monetization pathways to consider.

Ad hijacking: Understanding the threat and learning from Adidas

Source: Search Engine Land

By: Bluepear

03/31/25

Affiliate ad hijacking steals your traffic and trust. Learn how to spot it, stop it, and protect your budget with smarter monitoring.

Technical SEO Specialist – The SEOFOMO Hub

Source: The SEOFOMO Hub

03/31/25

At eBay, we’re more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets…

TikTok’s Expanding its In-Stream Shopping Push in Europe

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/27/25

TikTok’s looking to being its shopping options to more regions.

TikTok Outlines Updates to In-Stream Shopping Ads and Options

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/25/25

Some new updates for TikTok’s in-stream sales tools.

How to ship like a startup

Source: Lenny's Newsletter

By: Mihika Kapoor

03/25/25

Seven lessons from the story of Figma Slides

Google Merchant Center to align click reporting with Google Ads

Source: Search Engine Land

By: Barry Schwartz

03/24/25

You can expect some of your current and old reports to change when this update happens.

Microsoft Bing Shopping Listings Buy Now Button Direct To Checkout

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/20/25

Microsoft Bing’s shopping carousel results have a “buy now” button that now links directly to the checkout page of the merchant. So when you click on buy now, it adds that item…

How to Beat Amazon at SEO

Source: SEO - Practical Ecommerce

By: Eric Schwartzman

03/19/25

Ted Kubaitis once feared competing against the ecommerce giant for organic rankings. Then an epiphany hit.

Google Shopping Ads With First Order Discount Label

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/18/25

In December, Google Merchant Center introduced a new field for “first order” discount. Now, we are seeing “First order” labels in the Google Shopping Ads within the Google Search results.

Generative AI use surging among consumers for online shopping: Report

Source: Search Engine Land

By: Mike Pastore

03/17/25

Compared to non-AI traffic sources, users engage more, view more pages, and bounce at lower rates – but they are also less likely to convert.

Facebook Adds Stories to its Creator Monetization Program

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/13/25

Another way for creators to earn money from their content.

Google Merchant Center With Bulk Request Review

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/13/25

Google Merchant Center has apparently added the ability to dispute and/or request a review in bulk. This does not work for all notices but it works for some and it can save…

Google Shopping now shows ‘Price at Checkout’

Source: Search Engine Land

By: Anu Adegbola

03/12/25

Google is displaying the Price at Checkout in Shopping listings, enhancing transparency and helping shoppers avoid unexpected price changes.

Origins of Google Shopping’s AI Vision Match

Source: SEO - Practical Ecommerce

By: Armando Roggio

03/12/25

Google’s AI shopping initiatives reinforce sensible, long-standing ecommerce practices.

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