Meta now offers generative video tools and better brand voice and tone for advertisers, along with more integrated influencer campaigns.
E-commerce and Affiliate SEO
Focuses on strategies tailored for online retailers and affiliate marketing in the digital space.
Google Merchant Listings Gain Certification Markup Support
Source: Search Engine Land
Google now supports Certification markup support for merchant listings in the product structured data documentation. Google wrote, “starting in April 2025, we’re replacing the EnergyConsumptionDetails type with the more robust Certification type,…
BingBot Turned 14 Years Old
Source: Search Engine Land
Fabrice Canel from Microsoft posted on X this week that BingBot turned 14 years old. Yea, 14 years of crawling the web. Fabrice wrote, “Happy 14th Birthday, BingBot! You’ve been crawling 🕷️…
Microsoft is about to change how Copilot ads appear and trigger
Source: Search Engine Land
Microsoft Advertising will also start piloting two new generative AI features – diagnostics and performance snapshot – this month.
Free SEO Spreadsheet for Better Rankings
Source: SEO Agency Jobs – SEOjobs.com
Here’s how to create a detailed spreadsheet identifying the best-performing pages, missed opportunities, and areas of improvement.
Daily Search Forum Recap: September 30, 2024
Source: Search Engine Land
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google Search ranking volatility…
SEO Executive ~ Space & Time ~ Hybrid (Manchester, UK)
Source: General SEO - SEO Blog by Ahrefs
SEO Executive Location: Manchester or Edinburgh Hybrid working and flexible working hours Salary is in line with Real Living Wage + discretionary bonus + benefits Space & Time are looking for an…
Google recognizes content creators: A breakthrough for E-E-A-T and SEO
Google now highlights content creators as trusted sources in search results. Here’s why this matters for E-E-A-T and how SEOs can benefit.
Daily Search Forum Recap: September 23, 2024
Source: SEO - Practical Ecommerce
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google Search ranking volatility…
Daily Search Forum Recap: September 20, 2024
Source: Search Engine Roundtable
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is putting review and…
Fueling better marketing plans with Shell
Source: Search Engine Roundtable
Discover how Shell streamlined marketing plans for 30+ markets and cut down manual work with automation.
The ultimate guide to HTTP status codes for SEO
Source: Search Engine Roundtable
Learn important HTTP status codes for SEO, how they affect website performance and the tools you need to monitor and resolve issues.
Google brings negative keyword exclusions to Performance Max
Source: Search Engine Roundtable
Advertisers will soon be able add campaign-level negative keywords in Performance Max campaigns – something advertisers have long desired.
Shift Happens: 7 Examples of Search Intent Shift (+ How To Identify It)
Source: Search Engine Land
Google’s search results aren’t set in stone—they’re always changing.
Google DOJ Trial Exhibit Files, Documents & Responses
Source: Search Engine Roundtable
As many of you know, Google is now in court over its monopoly ruling by the Department of Justice before the court rules on the remedy for such a ruling. The ruling…
Google – Get Definitions and Translations As You Search
Source: Search Engine Roundtable
Google is now notifying some searchers of a translation feature within the search results. It says, “Get definitions and translations as you search. Select words to get definitions & translations without leaving…
Google Business Profile Broken Appointment Link Notifications
Source: SEO Blog by Brodie Clark
Google is emailing some businesses when it detects that their Google Business Profile appointment link is not working. Google’s email says, “Fix your business Google link.”
How to conduct audience research for paid search
Source: Search Engine Land
Enhance your audience research strategy with insights into pre-build, mid-flight and post-campaign analysis for Google Ads.
SXO Explained: How to Adapt to the New Era of Search
Source: Search Engine Roundtable
SXO focuses on making a brand discoverable along all touchpoints in modern search journeys, no matter where they start or what path they take.
Digital Marketing Account Manager ~ SERP Dental ~ $60k-$70k ~ Remote (US)
Source: Search Engine Roundtable
Overview: At SERP Dental we recognize that digital marketing is a cornerstone of all successful local businesses. As a Digital Marketing, Account Manager, you will play a pivotal role in overseeing and…
Google Says Don’t Specify A Fragment URL As Canonical
Source: Search Engine Land
Google has updated its search developer canonical documentation to specify that you should not set specify a fragment URL as canonical. Google added that bullet point to the best practices section of…
Video: Google August Core Update Data, SEO, Google Ads Features, Yelp Sues Google & More
Source: Search Engine Roundtable
We have been tracking the Google core update and seeing more surges and changes with those hit by the September helpful content update. I ran a survey asking how SEOs were impacted…
Yelp Sues Google For Allegedly Using Monopoly To Gain Unfair Advantage In Local Search
Source: Search Engine Land
Yelp has officially filed a lawsuit against Google for allegedly using its monopolistic powers to give Google an unfair advantage in local search and local search ads. “For years, Google has leveraged…
How To Use Generative AI To Automate Ecommerce Category Page Text – Screaming Frog
Source: Screaming Frog
So let’s talk about ecommerce text on category pages. If you’ve worked in ecommerce SEO for any given time, you’ve likely seen this strategy. After the product listings on a given category…
Build a Search Intent Dashboard to Unlock Better Opportunities
Source: Screaming Frog
If you’ve ever labored for hours classifying keywords by topic and search intent, only to end up with a ton of data you don’t really know what to do with, then this…
Part 2: Time management techniques that actually work
Source: Search Engine Roundtable
Seven more tactics for making the most of your precious days
How search query length is shifting in the LLM era: Insights for brands
Dive into the impact of AI-powered search on search patterns and gain strategic insights to help your brand navigate these changes.
Thumbnails Returning To Google Search Result Snippets For Many
Source: Search Engine Roundtable
For the past several months, many sites have been complaining over and over again that their image thumbnails for their websites were not showing up in the Google Search result snippets. Well,…
Senior SEO Content Specialist ~ Wise ~ In-Office (London, UK)
Source: The SEOFOMO Hub
Company Description Wise is a global technology company, building the best way to move and manage the world’s money. Min fees. Max ease. Full speed. Whether people and businesses are sending money…