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E-commerce and Affiliate SEO

Focuses on strategies tailored for online retailers and affiliate marketing in the digital space.

Meta introduces generative AI video advertising tools

Source: Kyle Poyar’s Growth Unhinged

By: Kyle Poyar

Posted on January 15, 2025

Meta now offers generative video tools and better brand voice and tone for advertisers, along with more integrated influencer campaigns.

Google Merchant Listings Gain Certification Markup Support

Source: Search Engine Land

By: Robyn Johnson

Posted on January 14, 2025

Google now supports Certification markup support for merchant listings in the product structured data documentation. Google wrote, “starting in April 2025, we’re replacing the EnergyConsumptionDetails type with the more robust Certification type,…

BingBot Turned 14 Years Old

Source: Search Engine Land

By: Anu Adegbola

Posted on January 9, 2025

Fabrice Canel from Microsoft posted on X this week that BingBot turned 14 years old. Yea, 14 years of crawling the web. Fabrice wrote, “Happy 14th Birthday, BingBot! You’ve been crawling 🕷️…

Microsoft is about to change how Copilot ads appear and trigger

Source: Search Engine Land

By: Anu Adegbola

Posted on January 9, 2025

Microsoft Advertising will also start piloting two new generative AI features – diagnostics and performance snapshot – this month.

Free SEO Spreadsheet for Better Rankings

Source: SEO Agency Jobs – SEOjobs.com

By: SEOJobs

Posted on January 7, 2025

Here’s how to create a detailed spreadsheet identifying the best-performing pages, missed opportunities, and areas of improvement.

Daily Search Forum Recap: September 30, 2024

Source: Search Engine Land

By: Anu Adegbola

Posted on January 6, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google Search ranking volatility…

SEO Executive ~ Space & Time ~ Hybrid (Manchester, UK)

Source: General SEO - SEO Blog by Ahrefs

By: Joshua Hardwick

Posted on December 31, 2024

SEO Executive Location: Manchester or Edinburgh Hybrid working and flexible working hours Salary is in line with Real Living Wage + discretionary bonus + benefits Space & Time are looking for an…

Google recognizes content creators: A breakthrough for E-E-A-T and SEO

Source: Affiliate Marketing - SEO Blog by Ahrefs

By: Joshua Hardwick

Posted on December 31, 2024

Google now highlights content creators as trusted sources in search results. Here’s why this matters for E-E-A-T and how SEOs can benefit.

Daily Search Forum Recap: September 23, 2024

Source: SEO - Practical Ecommerce

By: Eric Bandholz

Posted on December 27, 2024

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google Search ranking volatility…

Daily Search Forum Recap: September 20, 2024

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 26, 2024

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is putting review and…

Fueling better marketing plans with Shell

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 26, 2024

Discover how Shell streamlined marketing plans for 30+ markets and cut down manual work with automation.

The ultimate guide to HTTP status codes for SEO

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 24, 2024

Learn important HTTP status codes for SEO, how they affect website performance and the tools you need to monitor and resolve issues.

Google brings negative keyword exclusions to Performance Max

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 23, 2024

Advertisers will soon be able add campaign-level negative keywords in Performance Max campaigns – something advertisers have long desired.

Shift Happens: 7 Examples of Search Intent Shift (+ How To Identify It)

Source: Search Engine Land

By: Robyn Johnson

Posted on December 20, 2024

Google’s search results aren’t set in stone—they’re always changing.

Google DOJ Trial Exhibit Files, Documents & Responses

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 19, 2024

As many of you know, Google is now in court over its monopoly ruling by the Department of Justice before the court rules on the remedy for such a ruling. The ruling…

Google – Get Definitions and Translations As You Search

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 17, 2024

Google is now notifying some searchers of a translation feature within the search results. It says, “Get definitions and translations as you search. Select words to get definitions & translations without leaving…

Google Business Profile Broken Appointment Link Notifications

Source: SEO Blog by Brodie Clark

By: Brodie Clark

Posted on December 13, 2024

Google is emailing some businesses when it detects that their Google Business Profile appointment link is not working. Google’s email says, “Fix your business Google link.”

How to conduct audience research for paid search

Source: Search Engine Land

By: Agital

Posted on December 11, 2024

Enhance your audience research strategy with insights into pre-build, mid-flight and post-campaign analysis for Google Ads.

SXO Explained: How to Adapt to the New Era of Search

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 11, 2024

SXO focuses on making a brand discoverable along all touchpoints in modern search journeys, no matter where they start or what path they take.

Digital Marketing Account Manager ~ SERP Dental ~ $60k-$70k ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 11, 2024

Overview: At SERP Dental we recognize that digital marketing is a cornerstone of all successful local businesses. As a Digital Marketing, Account Manager, you will play a pivotal role in overseeing and…

Google Says Don’t Specify A Fragment URL As Canonical

Source: Search Engine Land

By: Anu Adegbola

Posted on December 9, 2024

Google has updated its search developer canonical documentation to specify that you should not set specify a fragment URL as canonical. Google added that bullet point to the best practices section of…

Supporting AVIF in Google Search  |  Google Search Central Blog  |  Google for Developers

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 5, 2024

Video: Google August Core Update Data, SEO, Google Ads Features, Yelp Sues Google & More

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 5, 2024

We have been tracking the Google core update and seeing more surges and changes with those hit by the September helpful content update. I ran a survey asking how SEOs were impacted…

Yelp Sues Google For Allegedly Using Monopoly To Gain Unfair Advantage In Local Search

Source: Search Engine Land

By: Grace Mante

Posted on December 4, 2024

Yelp has officially filed a lawsuit against Google for allegedly using its monopolistic powers to give Google an unfair advantage in local search and local search ads. “For years, Google has leveraged…

How To Use Generative AI To Automate Ecommerce Category Page Text – Screaming Frog

Source: Screaming Frog

By: Mark Porter

Posted on December 4, 2024

So let’s talk about ecommerce text on category pages. If you’ve worked in ecommerce SEO for any given time, you’ve likely seen this strategy. After the product listings on a given category…

Build a Search Intent Dashboard to Unlock Better Opportunities

Source: Screaming Frog

By: Mark Porter

Posted on December 4, 2024

If you’ve ever labored for hours classifying keywords by topic and search intent, only to end up with a ton of data you don’t really know what to do with, then this…

Part 2: Time management techniques that actually work

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 2, 2024

Seven more tactics for making the most of your precious days

How search query length is shifting in the LLM era: Insights for brands

Source: Affiliate Marketing - SEO Blog by Ahrefs

By: Louise Linehan

Posted on November 26, 2024

Dive into the impact of AI-powered search on search patterns and gain strategic insights to help your brand navigate these changes.

Thumbnails Returning To Google Search Result Snippets For Many

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on November 22, 2024

For the past several months, many sites have been complaining over and over again that their image thumbnails for their websites were not showing up in the Google Search result snippets. Well,…

Senior SEO Content Specialist ~ Wise ~ In-Office (London, UK)

Source: The SEOFOMO Hub

Posted on November 22, 2024

Company Description Wise is a global technology company, building the best way to move and manage the world’s money. Min fees. Max ease. Full speed. Whether people and businesses are sending money…

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