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E-commerce and Affiliate SEO

Focuses on strategies tailored for online retailers and affiliate marketing in the digital space.

Daily Search Forum Recap: September 20, 2024

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/26/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is putting review and…

Fueling better marketing plans with Shell

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/26/24

Discover how Shell streamlined marketing plans for 30+ markets and cut down manual work with automation.

The ultimate guide to HTTP status codes for SEO

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/24/24

Learn important HTTP status codes for SEO, how they affect website performance and the tools you need to monitor and resolve issues.

Google brings negative keyword exclusions to Performance Max

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/23/24

Advertisers will soon be able add campaign-level negative keywords in Performance Max campaigns – something advertisers have long desired.

Shift Happens: 7 Examples of Search Intent Shift (+ How To Identify It)

Source: Search Engine Land

By: Robyn Johnson

12/20/24

Google’s search results aren’t set in stone—they’re always changing.

Google DOJ Trial Exhibit Files, Documents & Responses

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/19/24

As many of you know, Google is now in court over its monopoly ruling by the Department of Justice before the court rules on the remedy for such a ruling. The ruling…

Google – Get Definitions and Translations As You Search

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/17/24

Google is now notifying some searchers of a translation feature within the search results. It says, “Get definitions and translations as you search. Select words to get definitions & translations without leaving…

Google Business Profile Broken Appointment Link Notifications

Source: SEO Blog by Brodie Clark

By: Brodie Clark

12/13/24

Google is emailing some businesses when it detects that their Google Business Profile appointment link is not working. Google’s email says, “Fix your business Google link.”

How to conduct audience research for paid search

Source: Search Engine Land

By: Agital

12/11/24

Enhance your audience research strategy with insights into pre-build, mid-flight and post-campaign analysis for Google Ads.

SXO Explained: How to Adapt to the New Era of Search

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/11/24

SXO focuses on making a brand discoverable along all touchpoints in modern search journeys, no matter where they start or what path they take.

Digital Marketing Account Manager ~ SERP Dental ~ $60k-$70k ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/11/24

Overview: At SERP Dental we recognize that digital marketing is a cornerstone of all successful local businesses. As a Digital Marketing, Account Manager, you will play a pivotal role in overseeing and…

Google Says Don’t Specify A Fragment URL As Canonical

Source: Search Engine Land

By: Anu Adegbola

12/09/24

Google has updated its search developer canonical documentation to specify that you should not set specify a fragment URL as canonical. Google added that bullet point to the best practices section of…

Supporting AVIF in Google Search  |  Google Search Central Blog  |  Google for Developers

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/05/24

Video: Google August Core Update Data, SEO, Google Ads Features, Yelp Sues Google & More

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/05/24

We have been tracking the Google core update and seeing more surges and changes with those hit by the September helpful content update. I ran a survey asking how SEOs were impacted…

Yelp Sues Google For Allegedly Using Monopoly To Gain Unfair Advantage In Local Search

Source: Search Engine Land

By: Grace Mante

12/04/24

Yelp has officially filed a lawsuit against Google for allegedly using its monopolistic powers to give Google an unfair advantage in local search and local search ads. “For years, Google has leveraged…

How To Use Generative AI To Automate Ecommerce Category Page Text – Screaming Frog

Source: Screaming Frog

By: Mark Porter

12/04/24

So let’s talk about ecommerce text on category pages. If you’ve worked in ecommerce SEO for any given time, you’ve likely seen this strategy. After the product listings on a given category…

Build a Search Intent Dashboard to Unlock Better Opportunities

Source: Screaming Frog

By: Mark Porter

12/04/24

If you’ve ever labored for hours classifying keywords by topic and search intent, only to end up with a ton of data you don’t really know what to do with, then this…

Part 2: Time management techniques that actually work

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/02/24

Seven more tactics for making the most of your precious days

How search query length is shifting in the LLM era: Insights for brands

Source: Affiliate Marketing - SEO Blog by Ahrefs

By: Louise Linehan

11/26/24

Dive into the impact of AI-powered search on search patterns and gain strategic insights to help your brand navigate these changes.

Thumbnails Returning To Google Search Result Snippets For Many

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/22/24

For the past several months, many sites have been complaining over and over again that their image thumbnails for their websites were not showing up in the Google Search result snippets. Well,…

Senior SEO Content Specialist ~ Wise ~ In-Office (London, UK)

Source: The SEOFOMO Hub

11/22/24

Company Description Wise is a global technology company, building the best way to move and manage the world’s money. Min fees. Max ease. Full speed. Whether people and businesses are sending money…

SEO Strategist – The SEOFOMO Hub

Source: Search Engine Land

By: Anu Adegbola

11/20/24

As a Search Strategist, you understand that today’s user experience starts at the search results, and SEO is at the core of a customer-centric digital strategy. You have a passion for optimizing…

DOJ Considers Breaking Up Google: Separating Android & Chrome; Maybe Ads

Source: Search Engine Land

By: Anu Adegbola

11/18/24

US Considers a Rare Antitrust Move: Breaking Up Google, out of Bloomberg last night was the big business news from yesterday. How would Google be broken up? Well, they would diversify Android…

SEO Strategist ~ VERB ~ Remote (CAN)

Source: The SEOFOMO Hub

11/18/24

Description VERB is a digital marketing and technology agency with our head office located in downtown Halifax, Nova Scotia. Our global clients offer the opportunity to work and collaborate with some of…

Google Tests More Videos To Short Videos Tab Instead Of Dynamically Loading More Videos

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/15/24

Google is testing sending the searcher to the short videos tab after clicking on the more videos button, instead of dynamically loading videos underneath the videos you are currently looking at in…

SEO Director ~ BiggerPockets ~ $110k-$120k + Bonus ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/13/24

Description BiggerPockets is the leading resource for anyone looking to succeed in real estate investing. Since 2004, we’ve helped investors get their first (or next) deal through a unique combination of immersive…

New Research: So Far, AI is Not Disrupting Search or Making a Dent in Google – SparkToro

Source: Search Engine Land

By: Anu Adegbola

11/12/24

The good folks at Sonata Insights recently analyzed Datos’ clickstream panel to uncover consumer search behavior insights in the “age of AI”. If you’re in

Reddit CEO to Microsoft and AI search engines: Pay for our content

Source: Search Engine Land

By: Mark Meyerson

11/12/24

Reddit CEO Steve Huffman does not believe all web content – especially theirs – is free for AI models and search engines to crawl and use.

Enterprise SEO: 11 keys to success in 2024 and beyond

Source: Search Engine Land

By: Anu Adegbola

11/11/24

Navigate the complexities of enterprise SEO with tips on leveraging AI, managing large-scale projects, enhancing brand visibility and more.

Google adds new PMax reporting, generative AI tools

Source: Search Engine Land

By: Brevo

11/11/24

The AI-powered creative tools aim to enhance reporting features for the Google Ads network as well as boost ad performance and transparency.

Pinterest explores publisher partnerships to boost ad sales

Source: Search Engine Land

By: Anu Adegbola

11/08/24

Pinterest is testing a new program that allows news outlets and publishers to sell ads on its platform using an auction system.

SEO Content Writer (Contract) ~ The Influence Agency ~ Remote (CAN)

Source: Expert Level SEO Jobs – SEOjobs.com

By: SEOJobs

11/08/24

SEO CONTENT WRITER The Influence Agency is a growing marketing agency that specializes in Influencer Marketing, Community Management, Content Strategy & Development, SEO, Paid Media, Web Design & Development, and much more!…

Google Gemini Adds Links To Related Content & Verification

Source: Lenny's Newsletter

11/07/24

Google pushed out a large update to Gemini (formerly known as Bard) and this update includes more links to both related content and also links to verify the content that Gemini is…

Google streamlines ad creation with Merchant Center-Ads integration

Source: moz (en-US)

11/07/24

Advertisers can now enhance product images in their ad campaigns, streamlining the creation of visually appealing assets for e-commerce businesses.

Apple Maps Launches On Web (Beta)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/06/24

Apple has launched a public beta version of Apple Maps on the web after launching the mobile app back almost 12 years ago on September 19, 2012. “Apple Maps on the web…

Crush Black Friday & Cyber Monday 2024: Must-Know Strategies for Retail Success!

11/05/24

As the biggest shopping events of the year approach, digital marketers and online retailers are prepping for an influx of bargain-hunters. Black Friday and Cyber Monday in 2024 are shaping up to be bigger, faster, and techier than ever. Ready to become a holiday MVP? Let’s break down every must-do, trend, and strategy to help you attract, convert, and delight customers in droves.

SEO Specialist ~ Numerade ~ Remote (US)

Source: Search Engine Land

By: Anu Adegbola

11/01/24

Numerade is on a mission to level the playing field in education. This is your opportunity to join a venture-backed startup early and build something remarkable at the intersection of education and…

SEO Manager ~ IDR INC ~ $70-$90/hr ~ Remote (US)

Source: Search Engine Land

By: Edna Chavira

10/30/24

IDR’s fortune level retail client is seeking a strategic and results-driven Senior Manager of Product, SEO to lead and build out their SEO roadmap from scratch. This role will be pivotal in…

Taking the week off

Source: SEO - Practical Ecommerce

By: Ann Smarty

10/30/24

Back next week!

Daily Search Forum Recap: July 16, 2024

Source: Affiliate Marketing - SEO Blog by Ahrefs

By: Chris Haines

10/29/24

Here is a recap of what happened in the search forums today…

The B2B releases I wish we’d gotten at Google Marketing Live

Source: Affiliate Marketing - SEO Blog by Ahrefs

By: Chris Haines

10/29/24

What B2B advertisers need to know about new features, missed opportunities and shifting control in paid search.

Boost Your Holiday SEO with Google’s AI Overviews

10/29/24

This article discusses the strategic use of Google’s AI Overviews to bolster SEO efforts during key shopping events such as Black Friday and Cyber Monday. By incorporating YouTube integrations and specific product data, marketers can optimize for buying-centric queries, indicating a shift toward multimedia and comprehensive content in SEO strategies.

ICFP contest 2024 writeup

Source: Search Engine Land

By: Heather Brousell

10/28/24

Ateam messing with lambdas and spaceships

How to Excel with Google’s AI-Driven Shopping SEO Updates

10/27/24

Google’s recent updates to its Shopping platform now incorporate AI-driven enhancements to product display and ranking algorithms. These changes require merchants to adapt their SEO strategies to ensure product relevance and visibility in the digital marketplace. This guide explores how businesses can navigate and leverage these AI-driven changes to optimize their e-commerce performance.

Mastering Google’s AI-Driven Shopping Updates: A Guide for Merchants

10/26/24

Recent updates to Google Shopping have introduced AI-driven changes that significantly affect how products are displayed and ranked. Merchants need to adapt their strategies to maintain product relevance and visibility in this evolving digital marketplace.

Google streamlines product data management for merchants

Source: The Internet Marketing Driver

By: Glenn Gabe

10/24/24

Google unveils new Merchant Center Next features and guides, simplifying product data management for online sellers.

Content & SEO Executive – The SEOFOMO Hub

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/24/24

About FairPlay Sports Media We’re a sports media network, focused on building and nurturing a portfolio of highly engaged and connected communities of sports fans and bettors to create value for our…

Google Working To Fix Search Console Search Performance Delays & Latency

Source: Search Engine Land

By: Anu Adegbola

10/22/24

Google has confirmed it is working to fix the delays and latency issues with the Google Search Console Performance reports. This happens to the performance reports and often other reports in Google…

Bing People Also Ask Can Include AI Generated Content

Source: SEO - Practical Ecommerce

By: Armando Roggio

10/20/24

Microsoft may now include AI generated content within the Bing Search people also ask sections. Bing is labeling some of the people also ask boxes with the disclaimer, “Includes Al generated content.”

How will generative AI impact website rankings and traffic?

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/17/24

Understand how Google’s AI Overviews are influencing website traffic and the challenges and opportunities for maintaining visibility online.

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