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Technical SEO

Encompasses structured data, site performance, on-page, and off-page technical strategies.

Meta Plans to Launch Advanced Smart Glasses Later This Year

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/01/25

They won’t be AR-enabled, but Meta’s working on a more advanced version of its Ray Bans.

Indexing and SEO: 9 steps to get your content indexed by Google and Bing

Source: Search Engine Land

By: Jes Scholz

04/01/25

No indexing = no visibility. Follow these steps to get your content indexed and boost your presence in search results.

Benefits of Adding “Thumbs Up” Ratings to Your Review Collection Strategy

Source: Unknown Source

03/31/25

Boost review engagement with GatherUp’s new thumbs-up ratings. With a simple, frictionless approach, you can increase participation, collect faster feedback, and capture more customer insights.

Pagination and SEO: What you need to know in 2025

Source: Search Engine Land

By: James Allen

03/31/25

Learn how search engines handle paginated content, plus tips to prevent indexing issues and boost crawl efficiency.

Exciting March Product Release: Four New Features to Streamline Your Review Management

Source: Unknown Source

03/30/25

Our latest update streamlines review management with Auto Reply Templates, Push Settings, Thumbs Up Rating, and Agency Authorization. These features simplify responses, multi-location management, and feedback collection.

15 Q&A on How Consumers Use Reviews to Choose Local Businesses

Source: Unknown Source

03/28/25

Online reviews play a key role in choosing local businesses. Our Beyond the Stars research reveals how reviews impact decisions and how businesses can boost their reputation.

Robots Refresher: Future-proof Robots Exclusion Protocol  |  Google Search Central Blog  |  Google for Developers

Source: Google Search Central Blog

03/28/25

How to build a better, smarter, more discoverable site architecture

Source: Search Engine Land

By: Anna Crowe

03/26/25

Learn how to use Screaming Frog, ChatGPT, and Relume to create visualization charts and build a hierarchical navigation menu with wireframes.

Google Says Poor Pingdom Score Does Not Affect Your SEO

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/26/25

Google’s John Mueller responded to a concern on Reddit about a site that scored a D with its Pingdom score. Pingdom measures sites uptime and overall page speed metrics. John Mueller responded…

Google Testing Quick View Links On Hotel/Lodging Packs/Carousels

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/26/25

Google is testing a new quick view button/link within the Google Search results for hotel and lodging results. When you click on the quick view button you are taken to the Google…

Google Is Looking Out for #1. It’s Time You Do, Too

Source: General SEO - SEO Blog by Ahrefs

By: Louise Linehan

03/25/25

From hoarding top search real estate, to swiping our IP to fuel its billion-dollar AI—Google is looking out for #1. It’s time we do the same.

Python for SEO, Explained for Beginners

Source: General SEO - SEO Blog by Ahrefs

By: Ryan Law

03/25/25

Python can automate tons of SEO busywork, and thanks to tools like ChatGPT and Google Colab, it’s never been easier to get started.

Streamline Review Management with Auto Reply Templates

Source: Unknown Source

03/25/25

GatherUp’s new Auto Reply Templates feature allows you to effortlessly automate review responses while maintaining complete control over your brand’s voice.

Google Business Profile bug prevents adding new businesses

Source: Search Engine Land

By: Barry Schwartz

03/25/25

There seems to be an issue with phone numbers preventing you from creating new business profiles and also phone numbers being removed from some existing business profiles.

Google Business Profile Setup Broken At Phone/Website Screen

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/25/25

There are tons of complaints in the Google Business Profile Help Forums about a bug during the setup process of a Google Business Profile. When you get to the screen about adding…

Google AI Overviews With Get An Al Explanation & Related Images Button

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/24/25

Google is testing a new feature in the AI Overviews (although, they look familiar to me for some reason). When you click or hover over on a word in the AI Overview,…

Schema Helps Microsoft’s LLMs (Copilot) Understand Your Content

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/20/25

There is a big debate in the SEO community on the topic of schema markup and LLMs. Do LLMs like Microsoft Bing’s Copilot, Google’s Gemini, OpenAI’s ChatGPT, Perplexity and others use schema…

Digital Agency’s 5-Step Guide to Proactive Reputation Management

Source: Unknown Source

03/19/25

Reputation management isn’t optional—it’s a necessity. With 20-25% of online reviews estimated to be fake, your clients could lose business unfairly.

GatherUp and The Transparency Company Partner to Combat Fake Reviews

Source: Unknown Source

03/18/25

San Francisco, CA – March 18, 2025 – GatherUp has teamed up with The Transparency Company to combat fake reviews in the digital marketplace.

Google Updates Merchant Center Return Details Code With returnPolicyCountry

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/17/25

Google added returnPolicyCountry to the return policy code examples within the Google Merchant Center structured data document. This is because Google requires returnPolicyCountry for MerchantReturnPolicy.

Google Hijacks Restaurants Booking System Leading To No Reservations Being Available

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/17/25

Imagine you own a restaurant and you get all your reservations online through your booking system; you even tell people to book online when they call, via an automated message. But then,…

Robots Refresher: page-level granularity  |  Google Search Central Blog  |  Google for Developers

Source: Google Search Central Blog

03/14/25

Why You Can’t Just Get Google Business Profile Reviews

Source: Unknown Source

03/13/25

Is your local search marketing budget keeping up with shifting consumer trends? Learn how to future-proof your reputation strategy and stay ahead.

Using Date published + Date updated can wreck your organic CTR

Source: Search Engine Land

By: Danny Goodwin

03/12/25

Showing the date published and updated on the page can lead to Google displaying the wrong date, which can hurt your click-through rate.

How to fix the ‘Server error (5xx)’ error in Google Search Console

Source: Search Engine Land

By: Anna Crowe

03/11/25

Learn how to fix the ‘Server error (5xx)’ error in GSC by improving content quality, site architecture, and more.

Advertisers Skeptical About Google Tag Manager Loading Changes

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/11/25

Google sent out an email to advertisers yesterday about changes coming to Google Tag Manager. Specifically, Google Tag Manager will send events before loading a Google tag and Google calls this a…

Google to change how Tag Manager works with Google Ads in April

Source: Search Engine Land

By: Anu Adegbola

03/10/25

Google is updating GTM to ensure a Google tag loads before sending events, improving tracking accuracy and data collection for advertisers.

How Snapchat Ranks Content for Snap Map

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/04/25

Some insights into how Snapchat displays content on its map.

How To Fool Your Way To Failure With Fake Local Business Reviews 

Source: Unknown Source

03/04/25

Faking reviews can ruin your reputation and hurt your rankings. Build success with honest, genuine feedback by focusing on great service and real reviews.

Taming Index Bloat: How to Optimize Your Website’s Index Health

03/01/25

Index bloat is a significant SEO issue impacting larger websites, where unnecessary or redundant URLs are indexed, wasting valuable resources. This article outlines methods to identify and resolve index bloat, improving overall site health and efficiency.

What is Index Bloat? — Whiteboard Friday

Source: moz (en-US)

02/28/25

Deep dive into index bloat – a critical SEO challenge affecting medium to large websites. Learn how to identify URLs consuming your index quota without delivering traffic, understand the difference between crawl…

Meta Previews Next-Gen AR Glasses

Source: Social Media Today - Latest News

By: Andrew Hutchinson

02/27/25

The next generation of Meta’s AR glasses will soon be made available to researchers.

When and how to use knowledge graphs and entities for SEO

Source: Search Engine Land

By: Paul DeMott

02/26/25

Learn when using entity-based SEO strategies can give you an edge – and how to implement them without wasting effort.

Google Says There Is A Lot More Work To Do To Make Crawling More Efficient

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/26/25

Last April 2024, Gary Illyes from Google said he was on a mission to make web crawling more efficient, he wanted to “figure out how to crawl even less, and have fewer…

Love and Marriage: Teaching Listings + Reviews to Agency Clients

Source: Unknown Source

02/24/25

Helping clients navigate the highs and lows of teaching listings and reviews, turning customer relationships into long-lasting success!

How to Recognize And Report Your Competitors’ GBP Review Fraud

Source: Unknown Source

02/18/25

Learn how to identify fraudulent reviews on your competitors’ Google Business Profiles (GBP) and take the necessary steps to report them.

Disallow, Canonicalize, Noindex, or Remove? How to properly block content that’s violating Google’s site reputation abuse policy [Case Studies]

Source: The Internet Marketing Driver

By: Glenn Gabe

02/18/25

Glenn Gabe covers how to properly block content that’s violating Google’s site reputation abuse spam policy. Glenn covers four methods being used by site owners, but only two are correct.

How to Analyze a Sudden Drop in Website Traffic [With Template]

Source: Content Marketing - SEO Blog by Ahrefs

By: Despina Gavoyannis

02/17/25

A sudden drop in organic traffic can feel like an SEO nightmare. But instead of panicking, here’s how you can diagnose the issue, take corrective action, and restore your site’s performance.

How to Price Reputation Management as a Digital Agency — and Why It Must be a Long-Term Service

Source: Unknown Source

02/14/25

Learn how to price reputation management services as a digital agency and why offering it as a long-term service is essential for sustained client success.

Generate JSON-LD Schema at Scale With JavaScript Snippets – Screaming Frog

Source: Screaming Frog

By: Mark Porter

02/13/25

This tutorial shows how to leverage the Screaming Frog SEO Spider’s recently released custom JavaScript functionality to create JSON-LD schema markup at scale. With a small amount of code, I will demonstrate…

Google Review Sweep FAQs: How to Cope with Google’s Review Bugs and Removals

Source: Unknown Source

02/12/25

Google Business Profile reviews disappearing—again! Reports are flooding in about missing reviews, with experts suggesting a possible bug.

Discovered – Currently Not Indexed In Google Search Console

Source: SEOSLY

By: Olga Zarr

02/11/25

How to fix “Discovered – currently not indexed” in Google Search Console, what it means, and when to ignore it. 

122 Review Request Text Templates To Get Google Reviews – GatherUp

Source: Unknown Source

02/10/25

Updated 4/5/2023

Google’s JavaScript SERPs Impact Trackers, AI

Source: SEO - Practical Ecommerce

By: Armando Roggio

02/06/25

Search engine result pages can now “hide” the listings from rank trackers, AI models, and other optimization tools.

Why Online Reputation Management is An Integral Part of Local Marketing Packages for Digital Marketing Agencies

Source: Unknown Source

02/04/25

Online Reputation Management is a core service for digital marketing agencies to boost local SEO, PPC, and client retention. Learn why top agencies make ORM a core service, how reviews impact trust,…

Technical SEO Specialist (Contract) ~ Advision Development ~ Remote (WW)

Source: SEO Contractor Jobs – SEOjobs.com

By: SEOJobs

02/03/25

As our Technical SEO Specialist, you will be responsible for developing and implementing strategies that drive organic traffic to our website and improve our search engine rankings through technical optimization. What you…

How To Find Google Maps Service Area Business Access Request Link

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/30/25

Did you know there is a quick way to directly generate an access request for Service Area Businesses in Google Maps? This is apparently not so new but also not widely known.

AI optimization: How to optimize your content for AI search and agents

Source: Search Engine Land

By: Jed White

01/29/25

To be visible, optimize your site with clean HTML, metadata, fast responses, and bot-friendly configurations.

How to Find Trending Keywords for SEO

Source: Search Engine Land

By: Adam Riemer

01/29/25

5 ways to find trending keywords you can rank for before the big sites come in.

Keyword Cannibalization: What it is and How to Fix it

Source: moz (en-US)

01/29/25

Are you losing rankings due to multiple pages competing for the same keyword? Learn how to find and fix keyword cannibalization issues.

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