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Technical SEO

Encompasses structured data, site performance, on-page, and off-page technical strategies.

April 2025 Feature Release Roundup: Transforming How You Manage Your Online Presence

Source: Unknown Source

04/28/25

Our April 2025 Release brings powerful updates to transform how you manage and grow your online presence with smarter tools and enhanced integrations.

Setting your 60/40 local business review acquisition budget

Source: Unknown Source

04/28/25

Unlock the real drivers behind Local SEO success—learn what truly impacts rankings and turns browsers into loyal customers.

Should you use Google Extended in Robots.txt? – Marie Haynes

Source: SEO Blog by Marie Haynes Consulting

By: Marie Haynes

04/28/25

Google Extended is a control mechanism you can use in your robots.txt file to tell Google not to use your content for training its future Gemini models. It also stops Google from…

Setting your 60/40 local business review acquisition budget

Source: Unknown Source

04/25/25

Where should your review requests go? Use this 60/40 strategy to guide smarter, more effective outreach.

Google Says Image Streaming Is Not SEO Friendly

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/25/25

Google’s John Mueller pretty much said that using image streaming techniques will not result in an SEO friendly outcome. He actually said, “It’s a great way to prevent your images from being…

AI Upgrades for First-Party Insights

Source: Unknown Source

04/24/25

Our expanded AI capabilities help you get more from your first-party feedback—respond faster and gain deeper insights with smarter automation.

Threads Launches Updated Desktop UI, Moves to ‘Threads.com’ Domain

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/24/25

Meta’s moving Threads to a new website, and giving it a small refresh in the process.

Domain extensions and SEO: What you need to know

Source: Search Engine Land

By: Dan Taylor

04/24/25

Understand how TLDs, ccTLDs, and branded domains influence rankings, trust, international reach, and more.

Google Merchant Center EnergyConsumptionDetails Replaced By certificationIdentification

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/24/25

Google updated its Google Merchant Center merchant listing structured data documentation to removed the EnergyConsumptionDetails properties and added an alternative solution to the certificationIdentification property. But keep in mind that the hasEnergyConsumptionDetails…

Meta Announces Updates for its Ray Ban Smart Glasses, Including Improved AI Chats

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/23/25

Some expanded features for your Ray Ban smart glasses.

What’s under the hood matters more than ever for SEO success

Source: Search Engine Land

By: Edna Chavira

04/22/25

Your content deserves a foundation built for speed, scale, and search.

What Is llms.txt, and Should You Care About It?

Source: General SEO - SEO Blog by Ahrefs

By: Ryan Law

04/22/25

Developers and marketers are being told to add special files to their sites to help LLMs “understand” their content. But does it do anything?

Meta tags for SEO: What you need to know

Source: Search Engine Land

By: Adam Heitzman

04/21/25

Meta tags are levers of control – not just code. Use them to boost visibility, drive clicks, and shape how AI sees your content.

Building a magical AI code editor used by over 1 million developers in four months: The untold story of Windsurf | Varun Mohan (co-founder & CEO)

Source: Lenny's Newsletter

By: Lenny Rachitsky

04/20/25

Inside Windsurf: 2 pivots, 1M developers, and an AI-powered IDE that’s changing how we code

Navigating Customer Feedback: Review Response Templates + Examples – GatherUp

Source: Unknown Source

04/16/25

Replying to reviews benefits your brand in a big way. We explain which reviews to reply to and provide tips and templates to get you started.

How to Rank for a Keyword (8 Steps)

Source: General SEO - SEO Blog by Ahrefs

By: Si Quan Ong

04/16/25

Trying to rank for a keyword? This no-fluff guide walks you through picking the right one, creating awesome content, and making Google (and your readers) love it—step by step.

Google Search ccTLDs Going Away

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/16/25

Google.com will soon be the only way to access Google Search. The ccTLD versions of Google will redirect to Google.com. That means if you try to go to Google.ca, Google.fr. Google.co.uk and…

Google AI Overviews With Duplicative Citations

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/16/25

We know Google loves to link to its own search results from the AI Overviews, and we have seen those links sometimes go in a loop of sorts. But did you know…

Wait…should you not be responding to all local business reviews? A curious stat!

Source: Unknown Source

04/14/25

GatherUp’s new study finds that local businesses responding to more reviews might receive fewer new ones. Learn why—and how to test the impact on your local business strategy.

Google Product Carousel Recommended By

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/14/25

Google is experimenting more with shopping carousels, this time, showing products and then which articles are recommending those products. These can be shown in best of articles and recommended in articles.

Google Testing Anchor Text & URL Base Links In AI Mode

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/10/25

Google is testing various link formats in AI Mode. Initially Google launched AI Mode with those tiny paperclip links, but Google, like they’ve done in AI Overviews, is testing in AI Mode,…

AI, Local Business Reputation, and Finding Your Magic Words

Source: Unknown Source

04/09/25

Discover how AI is reshaping local business reputation and why choosing the right words can make all the difference in driving visibility and trust.

X Tests Expanded DM Functionality, Including Full Encryption and File Sharing

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/09/25

X is looking to move forward with its revamp of in-app messaging.

AmpUp 2025: Free Virtual Event for Digital Agencies

Source: Unknown Source

04/09/25

Join top experts in local SEO, content strategy, and reputation management for two powerful days of agency-focused insights. Register free.

Google Business Profiles API Showing Driving Request For Service Area Businesses

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/09/25

I am hearing reports that Google is showing driving direction request data on the Google Business Profile API for Service Area Businesses (SABs). SABs do not get a directions button, because those…

GEO, LLMO, AEO… It’s All Just SEO

Source: General SEO - SEO Blog by Ahrefs

By: Ryan Law

04/07/25

Improving visibility in LLMs requires a unique set of skills and abilities. Those skills and abilities are called “SEO”.

Google Says Hreflang Tags With 301 Redirects Probably Okay

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/07/25

Google’s John Mueller said if you have hreflang tags that point to a 301 redirect, it is probably okay. But you probably also want to automate the process of setting up those…

How to optimize your company’s Google knowledge panel

Source: Search Engine Land

By: Jason Barnard

04/04/25

Knowledge panel cards are now live for corporate entities. Learn what’s new, how to trigger them, and why they’re key to brand visibility.

Google To Subscribe To Your Emails To Grab Content For Google Merchant Center

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/04/25

Google sent out a notification that it will automatically opt you into using content from your email campaigns to help Google know what to show in Google Search, Shopping, and Maps. It…

Why Review Volume Matters More Than Stars Local Visibility

Source: Unknown Source

04/03/25

Review volume boosts rankings, while ratings drive trust. Our analysis shows industries like insurance and restaurants thrive by actively requesting reviews. Prioritize both to stay ahead.

Do exact match domains have value in 2025?

Source: Search Engine Land

By: Carolyn Shelby

04/03/25

Search engines favor authority and branding over keywords alone. Find out how to make your domain work for you.

Why your site got deindexed from Google and what to do about it

Source: Search Engine Land

By: Dan Taylor

04/03/25

Deindexing isn’t always a penalty. Learn how technical SEO mistakes, crawl issues, and content quality affect Google indexing.

Robots.txt and SEO: What you need to know in 2025

Source: Search Engine Land

By: Elmer Boutin

04/02/25

From blocking unwanted crawlers to fine-tuning access, robots.txt plays a key role in SEO. Learn how to use it effectively.

Meta Plans to Launch Advanced Smart Glasses Later This Year

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/01/25

They won’t be AR-enabled, but Meta’s working on a more advanced version of its Ray Bans.

Indexing and SEO: 9 steps to get your content indexed by Google and Bing

Source: Search Engine Land

By: Jes Scholz

04/01/25

No indexing = no visibility. Follow these steps to get your content indexed and boost your presence in search results.

Benefits of Adding “Thumbs Up” Ratings to Your Review Collection Strategy

Source: Unknown Source

03/31/25

Boost review engagement with GatherUp’s new thumbs-up ratings. With a simple, frictionless approach, you can increase participation, collect faster feedback, and capture more customer insights.

Pagination and SEO: What you need to know in 2025

Source: Search Engine Land

By: James Allen

03/31/25

Learn how search engines handle paginated content, plus tips to prevent indexing issues and boost crawl efficiency.

Exciting March Product Release: Four New Features to Streamline Your Review Management

Source: Unknown Source

03/30/25

Our latest update streamlines review management with Auto Reply Templates, Push Settings, Thumbs Up Rating, and Agency Authorization. These features simplify responses, multi-location management, and feedback collection.

15 Q&A on How Consumers Use Reviews to Choose Local Businesses

Source: Unknown Source

03/28/25

Online reviews play a key role in choosing local businesses. Our Beyond the Stars research reveals how reviews impact decisions and how businesses can boost their reputation.

Robots Refresher: Future-proof Robots Exclusion Protocol  |  Google Search Central Blog  |  Google for Developers

Source: Google Search Central Blog

03/28/25

How to build a better, smarter, more discoverable site architecture

Source: Search Engine Land

By: Anna Crowe

03/26/25

Learn how to use Screaming Frog, ChatGPT, and Relume to create visualization charts and build a hierarchical navigation menu with wireframes.

Google Says Poor Pingdom Score Does Not Affect Your SEO

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/26/25

Google’s John Mueller responded to a concern on Reddit about a site that scored a D with its Pingdom score. Pingdom measures sites uptime and overall page speed metrics. John Mueller responded…

Google Testing Quick View Links On Hotel/Lodging Packs/Carousels

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/26/25

Google is testing a new quick view button/link within the Google Search results for hotel and lodging results. When you click on the quick view button you are taken to the Google…

Google Is Looking Out for #1. It’s Time You Do, Too

Source: General SEO - SEO Blog by Ahrefs

By: Louise Linehan

03/25/25

From hoarding top search real estate, to swiping our IP to fuel its billion-dollar AI—Google is looking out for #1. It’s time we do the same.

Python for SEO, Explained for Beginners

Source: General SEO - SEO Blog by Ahrefs

By: Ryan Law

03/25/25

Python can automate tons of SEO busywork, and thanks to tools like ChatGPT and Google Colab, it’s never been easier to get started.

Streamline Review Management with Auto Reply Templates

Source: Unknown Source

03/25/25

GatherUp’s new Auto Reply Templates feature allows you to effortlessly automate review responses while maintaining complete control over your brand’s voice.

Google Business Profile bug prevents adding new businesses

Source: Search Engine Land

By: Barry Schwartz

03/25/25

There seems to be an issue with phone numbers preventing you from creating new business profiles and also phone numbers being removed from some existing business profiles.

Google Business Profile Setup Broken At Phone/Website Screen

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/25/25

There are tons of complaints in the Google Business Profile Help Forums about a bug during the setup process of a Google Business Profile. When you get to the screen about adding…

Google AI Overviews With Get An Al Explanation & Related Images Button

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/24/25

Google is testing a new feature in the AI Overviews (although, they look familiar to me for some reason). When you click or hover over on a word in the AI Overview,…

Schema Helps Microsoft’s LLMs (Copilot) Understand Your Content

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/20/25

There is a big debate in the SEO community on the topic of schema markup and LLMs. Do LLMs like Microsoft Bing’s Copilot, Google’s Gemini, OpenAI’s ChatGPT, Perplexity and others use schema…

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