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Technical SEO

Encompasses structured data, site performance, on-page, and off-page technical strategies.

Celebrating 400 Issues of #SEOForLunch: New Consulting Tips to Help You Achieve More and Earn More » Nick LeRoy

Source: Google Search Central Blog

12/17/24

400 #SEOForLunch issues.  7.7 YEARS of consistent weekly emails or 3000+ days of continuous publishing. 🤯

Google Replaces Cache Link With Internet Archive’s Wayback Machine

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/17/24

After Google has angered tons of SEOs and searchers over removing the cache link from the search result snippets, Google decided several months later to add links to Internet Archive’s Wayback Machine….

EU’s top court upholds $2.7 billion fine against Google

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/16/24

The record $2.7 billion fine against Google was for favoring its own price-comparison service in search results.

The 25 Biggest Traffic Losers in SaaS

Source: Search Engine Land

By: Olaf Kopp

12/13/24

We analyzed the organic traffic growth of 1,600 SaaS companies to discover the SEO strategies that work best (…and worst) in 2024.

Turn Marketing Into Meaningful Relationships — Whiteboard Friday

Source: Search Engine Land

By: Dan Taylor

12/11/24

In this episode, Navah reminds us that long-term relationships with customers are fostered through communication and value alignment. With budget and consumer behavior in mind, learn how and where can you best…

Google To Link Ads & Merchant Center Accounts By October 3rd

Source: The Internet Marketing Driver

By: Glenn Gabe

12/10/24

Google will automatically link Google Ads and Google Merchant Center accounts by October 3, 2024. Google emailed some advertisers who have yet to link those accounts about the change.

SEO Content Executive ~ Kinetic Investments ~ £22k-£30k ~ Remote (UK)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/10/24

Description Kinetic Investments is a start-up accelerator company that provides entrepreneurs with the capital and support required to transform their vision into a success. We work closely with start-ups to accelerate their…

SEO Manager ~ PainPoint Health ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/10/24

Job Description: We are seeking an experienced and dynamic SEO Director with over 7 years of experience to lead our SEO efforts. The ideal candidate must possess excellent knowledge of WordPress and…

Microsoft Advertising Logos and Call To Actions & Other Search Ad Updates

Source: Search Engine Land

By: Barry Schwartz

12/09/24

Microsoft published its updates for September 2024 yesterday and a lot is around Performance Max updates for Microsoft Advertising. Plus, you can now add logos and call to actions to your ads,…

What are Twiddlers in Google’s ranking systems? And how can we use this knowledge to rank better? – Marie Haynes

Source: SEO - Practical Ecommerce

By: Ann Smarty

12/09/24

Discover what Twiddlers are in Google’s ranking systems and how they impact search results. Learn about the types of Twiddlers and actionable SEO strategies to improve your rankings by understanding Google’s algorithm…

SEO Manager ~ LaunchDarkly ~ $114-134k ~ Hybrid (San Francisco, US)

Source: Google Search Central Blog

12/09/24

About the Job LaunchDarkly is seeking an experienced and creative SEO Manager with a knack for developing traffic and driving conversions with organic search. With a strong content focus, you’ll collaborate with…

3,573 Days On The Road

Source: Search Engine Land

By: Helen Pollitt

12/06/24

Google Testing New Shopping Search Design

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/06/24

Google is testing a new design for its mobile shopping search interface. The new design has a new Google logo, a gradient background theme, new headers, various sections and labels. It looks…

Google Search Now Supports AVIF Images

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/06/24

Google announced on Friday that they finally natively support AVIF image file types for Google Search, Google Images and anywhere Google Search uses images, such as Google News, Google Discover and more.

Ahrefs’ $29 Starter plan – what’s included and how it compares

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/06/24

Here’s all you need to know about our newly-launched Starter plan: a $29/month offering that’s great for SEO beginners.

Google Analytics 4 Benchmarking Data

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/06/24

Google Analytics, GA4, seems to be rolling out benchmarking data, similar to Universal Analytics before it. This feature lets you compare your analytics data to others in your same industry – so…

Daily Search Forum Recap: September 2, 2024

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/06/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Analytics now has benchmarking…

SEO Manager (Contract) ~ Aviva ~ £50k ~ Hybrid (London, UK)

Source: Search Engine Land

By: Anu Adegbola

12/05/24

SEO Manager Salary  –  Circa £50,000 9-month FTC Are you someone who thrives in a dynamic environment and has a passion for driving organic growth? Do you have a track record of…

SEO/SEM Content Strategist ~ Extreme Networks ~ Remote (US)

Source: Search Engine Land

By: Amanda King

12/05/24

Extreme Networks Named to Computerworld’s 2023 List of Best Places to Work in IT! Over 50,000 customers globally trust our end-to-end, cloud-driven networking solutions and rely on our top-rated services and support…

Glassdoor Reputation Management: Boost Employee Advocacy & Attract Customers – GatherUp

Source: Unknown Source

12/05/24

Glassdoor reputation management is an essential part of attracting great talent, and customers. Here are our top tips.

SEO Content Writer (Contract) ~ Lexigate LLC ~ $1.8k/month ~ Remote (WW)

Source: Search Engine Land

By: Danny Goodwin

12/04/24

About Us: Lexigate is a cutting-edge SEO agency dedicated to helping businesses improve their online visibility and drive organic traffic through effective search engine optimization strategies. Our team is passionate about delivering…

Technical SEO Manager ~ Flo Health ~ £53k-£60k ~ Hybrid (London, UK)

Source: Search Engine Land

By: Anna Crowe

12/04/24

We’re very proud of our achievements: In July, we secured a $200M investment led by General Atlantic to help revolutionise women’s health, and became the first purely digital consumer women’s health app…

6 steps to AI-driven budgeting and forecasting for digital marketing

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/04/24

Drive revenue growth and optimize your marketing spend using data-centric strategies and advanced AI models.

Here’s How You Can Outsource SEO Easily and Effectively (+ Best Practices)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/04/24

Learn what SEO outsourcing is, services often outsourced, and best practices for outsourcing based on my agency experience.

How to Get More Patient Referrals with Healthgrades Reviews – GatherUp

Source: Unknown Source

12/03/24

We will walk you through our best practices and provide some sample copy on How to get more patient referrals with Healthgrades.

7 tips for delivering high-impact technical SEO audits

Source: Google Search Central Blog

12/03/24

Focus on impactful changes, provide actionable insights and leverage AI to enhance audit efficiency and client success.

Google adds generative AI insights, shopping ad campaign goals

Source: Search Engine Land

By: Barry Schwartz

12/02/24

Google’s new tools offer retailers real-time shopping trends, AI-powered insights and automated inventory syncing.

Mastering email campaign execution

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/27/24

Don’t miss this opportunity to learn how to create more effective and engaging emails.

SEO Strategist ~ Razorfish ~ $58.5k-$76.5k ~ In-Office (Birmingham, US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/26/24

Company Description Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different?…

Head of SEO ~ Seat Unique ~ £60-£75k + Bonuses ~ In-Office (Victoria, UK)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/22/24

Who we are Our mission at Seat Unique is simple: to make premium live experiences more accessible to fans. We are at the forefront of revolutionising the ticketing and hospitality industry by…

How to Get More Reviews on Tripadvisor – GatherUp

Source: Unknown Source

11/21/24

We will walk you through our best practices and provide some sample copy on How to Get More Reviews on Tripadvisor.

Google Search ranking bug unrelated to the core update

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/21/24

This bug is impacting a large number of the search results but Google identified the issue.

How Google ending continuous scroll could impact ORM

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/21/24

Here’s how individuals and brands can adjust online reputation management (ORM) strategies to adapt to a post-continuous scroll world.

How to Get Reviews for Your Storage and Transportation Business – GatherUp

Source: Unknown Source

11/19/24

Check out our data-backed tips on how to get reviews for your storage and transportation business. Tips and best practices.

SEO/Internet Marketing Specialist ~ Demo 2 ~ In-Office (Pawnee, US)

Source: SEO - Practical Ecommerce

By: Ann Smarty

11/18/24

As a part of the Digital Marketing team, the SEO Planner will work closely with additional cross-functional groups, including search, social media, lead aggregators, Web development, mobile, analytics and more.  The SEO…

Google Search Ranking Algorithm Volatility August 9th and 10th

Source: In-house SEO jobs – SEOjobs.com

By: SEOJobs

11/16/24

Since Friday, August 9th, I have been seeing yet another intense spike in Google Search ranking volatility. This is based on the SEO chatter within the communities and of course, the third-party…

Bing Search Testing Opening Searches In New Window & Next Tab

Source: Search Engine Land

By: Ludwig Makhyan

11/15/24

Microsoft is testing a weird change to the Bing Search results user experience. Bing is testing that when you do a search from the home page, that it opens the search results…

SEO Aspects of Content Syndication

Source: Search Engine Land

By: Kinsta

11/13/24

Publishers who syndicate their content can drive referral traffic and raise brand visibility. The tactic does little for search engine optimization, however.

SMS vs. Email Review Requests — Which Works Best? – GatherUp

Source: Unknown Source

11/13/24

Check out our data-backed tips on how to get reviews for your law firm. Tips and best practices.

Sr. SEO/PR Associate ~ Approachable Systems ~ $55k-$80k ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/13/24

Job description Note: This job is eligible for fully remote Howdy 👋 Do you have experience supporting clients’ with public relations awareness campaigns and/or search engine optimization? Our agency is looking for…

🧠 Community Wisdom: What PMs should know about AI/ML products, underappreciated PM skills, collaborating with a product marketer, tracking developer capacity, and more

Source: Search Engine Land

By: Lauren Busby

11/12/24

Community Wisdom 193

Directional Reporting in GA4 — Whiteboard Friday

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/12/24

In this episode of Whiteboard Friday, Dana discusses the importance of directional reporting in GA4 and provides practical tips for how to present traffic data.

Link Reclamation: How to Easily Find (and Reclaim) Lost Backlinks

Source: Search Engine Land

By: Olya Ianovskaia

11/11/24

Learn how to reclaim your lost backlinks to boost your SEO.

I Analyzed 52 SEO Manager Job Listings. Here’s What They Do and How You Can Become One

Source: Search Engine Land

By: Paul DeMott

11/11/24

SEO managers are responsible for developing the strategy to improve a website’s search visibility and organic traffic. But what exactly do they do and what skills and qualifications do they need?

How to Get Reviews for Your Law Firm – with Data and Tips – GatherUp

Source: Unknown Source

11/11/24

Check out our data-backed tips on how to get reviews for your law firm. Tips and best practices.

AI Bots — Who is Blocking and Why?

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/11/24

AI bots: To block or not to block? Tom Capper revisits which sites are blocking AI bots and examines data like website authority and rankings to help you decide whether to block…

Unlocking E-commerce SEO: How Cosine Similarity Boosts Content Visibility

11/09/24

In recent discussions about e-commerce SEO, cosine similarity has emerged as a pivotal mathematical concept that can significantly optimize content alignment with Google’s AI-driven search systems. This approach enhances a site’s visibility and relevance by improving content analysis and keyword strategy.

Google Showing X / Twitter Carousel Less Often For News Topics?

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/08/24

Google may be displaying the X (formerly Twitter) carousel in the search results less often for news related topics. A report from Newzdash shows the X carousel is showing up for about…

SEO Manager ~ Jobber ~ Remote (CAN)

Source: Search Engine Land

By: Roslyn Ayers

11/07/24

Does driving value for one of Canada’s leading softwares excite you? Then Jobber might be the place for you! We’re looking for an SEO Manager to be part of our Demand Generation team….

How Insurance Brokers and Agencies Benefit from Review Requests: Data and Tips – GatherUp

Source: Unknown Source

11/07/24

We discuss data-backed tactics to get more reviews as an Insurance provider and how to build lasting and positive relationships with your customers.

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