Technical SEO

Reputation management isn’t optional—it’s a necessity. With 20-25% of online reviews estimated to be fake, your clients could lose business unfairly.

San Francisco, CA – March 18, 2025 – GatherUp has teamed up with The Transparency Company to combat fake reviews in the digital marketplace.

Google added returnPolicyCountry to the return policy code examples within the Google Merchant Center structured data document. This is because Google requires returnPolicyCountry for MerchantReturnPolicy.

Imagine you own a restaurant and you get all your reservations online through your booking system; you even tell people to book online when they call, via an automated message. But then,…

Is your local search marketing budget keeping up with shifting consumer trends? Learn how to future-proof your reputation strategy and stay ahead.

Showing the date published and updated on the page can lead to Google displaying the wrong date, which can hurt your click-through rate.

Learn how to fix the ‘Server error (5xx)’ error in GSC by improving content quality, site architecture, and more.

Google sent out an email to advertisers yesterday about changes coming to Google Tag Manager. Specifically, Google Tag Manager will send events before loading a Google tag and Google calls this a…

Google is updating GTM to ensure a Google tag loads before sending events, improving tracking accuracy and data collection for advertisers.

Some insights into how Snapchat displays content on its map.

Faking reviews can ruin your reputation and hurt your rankings. Build success with honest, genuine feedback by focusing on great service and real reviews.

Deep dive into index bloat – a critical SEO challenge affecting medium to large websites. Learn how to identify URLs consuming your index quota without delivering traffic, understand the difference between crawl…

The next generation of Meta’s AR glasses will soon be made available to researchers.

Learn when using entity-based SEO strategies can give you an edge – and how to implement them without wasting effort.

Last April 2024, Gary Illyes from Google said he was on a mission to make web crawling more efficient, he wanted to “figure out how to crawl even less, and have fewer…

Helping clients navigate the highs and lows of teaching listings and reviews, turning customer relationships into long-lasting success!

Learn how to identify fraudulent reviews on your competitors’ Google Business Profiles (GBP) and take the necessary steps to report them.

Glenn Gabe covers how to properly block content that’s violating Google’s site reputation abuse spam policy. Glenn covers four methods being used by site owners, but only two are correct.

A sudden drop in organic traffic can feel like an SEO nightmare. But instead of panicking, here’s how you can diagnose the issue, take corrective action, and restore your site’s performance.

Learn how to price reputation management services as a digital agency and why offering it as a long-term service is essential for sustained client success.

This tutorial shows how to leverage the Screaming Frog SEO Spider’s recently released custom JavaScript functionality to create JSON-LD schema markup at scale. With a small amount of code, I will demonstrate…

Google Business Profile reviews disappearing—again! Reports are flooding in about missing reviews, with experts suggesting a possible bug.

How to fix “Discovered – currently not indexed” in Google Search Console, what it means, and when to ignore it. 

Updated 4/5/2023

Search engine result pages can now “hide” the listings from rank trackers, AI models, and other optimization tools.

Online Reputation Management is a core service for digital marketing agencies to boost local SEO, PPC, and client retention. Learn why top agencies make ORM a core service, how reviews impact trust,…

As our Technical SEO Specialist, you will be responsible for developing and implementing strategies that drive organic traffic to our website and improve our search engine rankings through technical optimization. What you…

Did you know there is a quick way to directly generate an access request for Service Area Businesses in Google Maps? This is apparently not so new but also not widely known.

To be visible, optimize your site with clean HTML, metadata, fast responses, and bot-friendly configurations.

Are you losing rankings due to multiple pages competing for the same keyword? Learn how to find and fix keyword cannibalization issues.

JARS CANNABIS www.shopjars.com – Michigan’s Leading Cannabis Retailer Ready to elevate your career path to a new all-time high? JARS Cannabis is more than just your average cannabis brand and retailer. We…

Google’s temporary post-election ad restrictions could significantly affect political campaigns’ ability to share election-related messaging.

John Mueller from Google said that merging content is always more challenging than a basic site move. Meaning, when you take a look at your content on your site and decide to…

The “Crawled – Currently not indexed” status in Google Search Console signifies Google for some reason won’t index certain pages on your website. Learn if and when this is an issue and…

Updated guidelines from the FTC on asking for, moderating and publishing reviews. Tips for you and what GatherUp is doing to follow these principles.

Sending review requests is essential to building a strong online reputation. Find out how GatherUp alerts your business when requests stop being sent.

This is a programming note that Thursday and Friday are Sukkot and I will be offline the next two days. I will be offline on Thursday and Friday, October 17th and October…

Google is testing a new search ad format that lets you expand and collapse the sponsored search ads. When you expand the ads, it then shows a carousel of search ads. Google…

Learn how to respond to local business reviews based on data from 1,200 U.S. consumers. Discover what customers expect, why timely replies matter, and how to turn negative reviews into opportunities. Boost…

Description We are looking for an SEO Account Executive to join our growing team of talent: You will be working with Account Managers to oversee campaigns and coordinate between clients and your…

Explore the habits of local business review writers and learn strategies to boost review acquisition, engagement, and success from GatherUp’s latest survey.

We will paint a picture of the habits, preferences, and behaviors of the average US consumer reading online local business reviews.

Google is testing a new local search carousel named “Most Mentioned Places.” It seems to bring up local retail stores that have the product you are searching for. It shows local Google…

Job Description The Search Engine Optimization (SEO) Analyst reports to the Sr. Manager of E-Commerce Digital Merchandising and is integral to the E-commerce business. The SEO Analyst is responsible for improving our…