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Technical SEO

Encompasses structured data, site performance, on-page, and off-page technical strategies.

How to Get Reviews for a Construction Company – Data-backed Tips – GatherUp

Source: Unknown Source

11/07/24

Check out our data-backed tips on how to get reviews for a construction company. Tips and best practices.

Google Says Don’t Use LLMs For SEO Advice

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/07/24

Google’s John Mueller said on LinkedIn he does not recommend you use LLMs (AI tools) for SEO advice. He wrote, “please don’t use LLMs for SEO advice.” “They learn from all the…

SEO/CRO Project Manager ~ Orbit Media ~ $70k-$85k + Bonus ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/05/24

Orbit Media Studios is seeking an experienced Project Manager to join our Optimization (SEO/CRO) team. This work focuses on growing established brands after their websites have already launched. In short, we set…

Contract SEO Content Editor ~ accelerate agency ~ £100-£120/day ~ In-Office (UK)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/04/24

SEO Content Editor (Edinburgh, United Kingdom) accelerate agency is searching for a highly-skilled and detail-oriented copy editor to join our growing team. We are looking for a passionate and dedicated editor to…

Elevate Your Brand’s Digital Presence in Google’s Knowledge Graph

11/02/24

This article outlines actionable strategies to elevate your brand’s presence in Google’s Knowledge Graph by solidifying brand identity, utilizing schema markup, and forging connections to enhance visibility within Google’s ecosystem.

SEO Lead ~ RemoteStar ~ Remote (UK)

Source: Search Engine Land

By: Barry Schwartz

11/01/24

RemoteStar is looking to hire an SEO Lead on behalf of our client in the United Kingdom. About Role – SEO Lead – We’re looking for an enthusiastic developer to collaborate with…

How to Get BBB Reviews for Your Business – GatherUp

Source: Unknown Source

10/29/24

We’ll talk about why the BBB still has value and how and how to get BBB reviews for your business.

Schema.org Gets Design Upgrade

Source: Search Engine Land

By: Adam Riemer

10/29/24

Schema.org has a new design, it seems like the design went live this week. The Schema.org validator also looks fresh and new. It is unclear if there were any other changes made,…

Exploring Google’s New ‘Shop Nearby’ Rich Result Type: A Boost for Local SEO

10/29/24

Google has introduced a new rich result type in search results, called ‘Shop Nearby’, aimed at enhancing local search visibility and user convenience. This feature allows users to discover local stores and products from their current location, providing increased visibility for nearby shops and service providers.

131: Bias in SEO, Overconfident SEO Case Studies, Google’s SERP Struggles w/Sarah Presch

Source: Search Engine Land

By: Digital Marketing Depot

10/28/24

Sarah Presch, is Digital Marketing Director at Dragon Metrics. She holds degrees in both Psychology and Digital Marketing and…

6 Spooky Stories About Google Business Profile Reviews – GatherUp

Source: Unknown Source

10/28/24

Check out the top 6 Spooky weird things that can go wrong with your reviews, and how to fix them.

How to harness the power of data gathering for SEO

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/28/24

Amid the sea of generic AI content, set your SEO strategy apart with original research. Learn methods and tools for leveraging unique data.

Google Merchant Center & Google Ads Country of Sale Switching To New Feed Label

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/25/24

A couple of years ago, I reported that Google has changed how your feeds work in Merchant Center for countries by removing the need to list a primary country and additional countries…

Get compliant with the FTC’s new rule and avoid fake reviews.

Source: Unknown Source

10/24/24

Learn about the FTC’s new rule banning fake reviews and how to adjust your review strategy to prioritize genuine reviews.

The Rising Importance of Technical SEO Specialists: Beyond Optimization

10/23/24

The need for skilled Technical SEO Specialists is increasing as companies recognize the importance of optimizing the backend of their websites to improve search engine ranking and functionality. A featured job posting highlights how the role of a Technical SEO Specialist has evolved to encompass not only optimization but also execution of local SEO strategies and technical projects.

Understanding Search Behavior by Vertical: Research on European Hotel Searches – GatherUp

Source: Unknown Source

10/22/24

To optimize local search investments, businesses need to understand how consumers in different industries search. Learn the research backed best practices.

How to Maximize Local SEO and Engagement with Reviews and Video – GatherUp

Source: Unknown Source

10/22/24

We’ll break down the key takeaways and provide actionable tips you can apply to improve your local SEO and customer engagement.

The Big Guide To Google Questions And Answers (Q & A) – GatherUp

Source: Unknown Source

10/22/24

Update: Download our new eBook – GOOGLE QUESTIONS & ANSWERS – What you don’t know can hurt you

Meet your Lenny’s Newsletter Fellows ✨

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/22/24

Welcome Tara Seshan, Natalie Rothfels, and Jules Walter 👏

Senior SEO Content Executive – The SEOFOMO Hub

Source: Search Engine Land

By: Bruce Clay

10/17/24

Senior SEO Content Executive | Gibraltar | On-Site. We are BVGroup a dynamic team that’s shaping the future of online sport betting and gaming. We’re dedicated to fostering a culture of innovation…

How Restaurants Can Get More Reviews — with Data & Tips – GatherUp

Source: Unknown Source

10/15/24

Data backs tips, best practices, and channels to get more reviews for your restaurant.

How to use the ‘perfect click’ to optimize for AI-assisted search results

Source: Search Engine Land

By: Dan Taylor

10/15/24

Discover the concept of the “perfect click” and learn how to optimize your content to become the ideal candidate for user conversions.

Offpage-SEO Consultant – all genders welcome – The SEOFOMO Hub

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/15/24

So unterstützt Du unser Team Du unterstützt das Team bei der Generierung von relevanten Backlinks für unsere Kund:innen Du erarbeitest eigene Offpage-Strategien und führst Offpage- und Wettbewerbsanalysen durch Mit alternativen und innovativen…

Daily Search Forum Recap: June 21, 2024

Source: Search Engine Land

By: Jessica Bowman

10/11/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google unleashed a new spam…

3 Ways To Request Customer Feedback And Online Reviews By Email – GatherUp

Source: Unknown Source

10/11/24

Customer experience, feedback and online reviews are massively important to any type of business today.  The best companies are proactive in engaging their

New Feature: Agency Default Configuration – GatherUp

Source: Unknown Source

10/11/24

As a digital marketing agency reselling GatherUp, you’ve learned what works for your clients. Why not start them all off with the best chance for success? We

Announcing TextBack: User-Activated Reviews Via Text – GatherUp

Source: Unknown Source

10/11/24

TextBack is an inbound SMS channel for your business. Customers text a keyword to activate the feedback and reviews process right from their phone.

Insights Report Launches to Analyze Reviews with IBM Watson – GatherUp

Source: Unknown Source

10/11/24

We use artificial intelligence to analyze review content at scale, and with velocity, so you can respond quickly to shifts and signals from your customers.

Lessons Learned from Losing an SEO Clients: Insights from Colan Nielsen of Sterling Sky – GatherUp

Source: Unknown Source

10/11/24

The lessons shared are not just about SEO tactics but also about relationship management, expectation setting, and continuous improvement.

SEO Manager (m/w/d) – German Required – The SEOFOMO Hub

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/11/24

AUFGABENSCHWERPUNKTE Als Teil unseres Organic Search Teams erarbeitest du SEO-Strategien und setzt Kundenprojekte um Du analysierst, validierst und kommunizierst technische Optimierungsmaßnahmen Du betreust verschiedene Kundenprojekte in enger Absprache mit deinem zuständigem SEO…

How a Review Request Strategy Can Impact Your Healthcare Business – GatherUp

Source: Unknown Source

10/08/24

There’s no better way to accurately convey the value of your healthcare business than through authentic, detailed patient reviews.

AI analysis of 8,000 top YouTube Ads reveals key trends for brands

Source: Search Engine Land

By: Olya Ianovskaia

10/07/24

These leading brands are winning by spotlighting underrepresented voices, celebrating individuality, sparking wonder and more.

The paths to power: How to grow your influence and advance your career | Jeffrey Pfeffer (author of 7 Rules of Power, professor at Stanford GSB)

Source: The Internet Marketing Driver

By: Glenn Gabe

10/07/24

Explore Jeffrey Pfeffer’s advice on gaining power, networking effectively, and enhancing your influence in business.

Microsoft Bing Testing Black Review Stars In Search

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/07/24

Microsoft is testing using black-colored review stars in its Bing Search results. This is instead of the yellow or orange review stars. I am not sure why they are testing it in…

Google Testing Shaded Site Name & Favicon For Search Result Snippets

Source: Search Engine Land

By: Jessica Bowman

10/04/24

Google is testing shading the background color in gray behind the favicon and site name and URL for the mobile search results. It brings a little bit more of a design flair…

How to Boost Your Business Reputation: Insights from 23,000 Locations Using GatherUp – GatherUp

Source: Unknown Source

10/03/24

Our Maximizing Your Online Reputation study examined 23,000 businesses and locations using GatherUp to manage their online reputation.

Lawyer SEO / SEO For Lawyers / Attorney SEO – Ultimate Guide By An SEO Consultant

Source: moz (en-US)

10/03/24

The most comprehensive guide to lawyer SEO (attorney SEO or SEO for lawyers) on the internet. It’s both for lawyers and SEO professionals doing SEO for

Video: Google Ranking Volatility, Coupon Sites Abuse, Mobile Indexing Change, AI Overviews Decline & Ad News

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/02/24

Google had some more intense search ranking volatility this week, both on June 1st and also around June 5th. Google said white-labeled coupon sites would be penalized by its site reputation abuse…

The Ultimate SEO and PPC Integration Playbook — Whiteboard Friday

Source: Search Engine Land

By: Danny Goodwin

10/01/24

Learn how to integrate SEO and paid search into your marketing strategy in order to avoid unnecessary spending, have a unified brand message, and achieve sustainable long-term growth.

Microsoft Advertising To Automatically Import Google Ads Conversion Data

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/01/24

Microsoft sent emails to some Microsoft Advertising advertisers to let them know that if they have run an import from Google Ads to their Microsoft Advertising account, going forward, Microsoft will continue…

Google Ads API Version 17 Now Out

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/01/24

Google Ads has released a major version release for the Google Ads API, version 17. Version 17 includes preparation for resource usage policy changes, page size changes, batch reporting changes, more PMax…

Tech Lead (Webflow/SEO) ~ Masse ~ $48k-60k ~ Remote (WW)

Source: SEOSLY

By: Olga Zarr

09/29/24

“Masse is the most gratifying place I’ve ever worked”  Masse is a fast-growing SEO agency, offering our highly-effective “Content at Scale” SEO campaigns to ambitious tech companies focused on the extreme cutting-edge…

Google Doubles Down On AI Overviews – Ray AIO Update

Source: SEO for Google News

By: Barry Adams

09/25/24

Google’s Head of Search, Liz Reid, wrote a blog post last night named “AI Overviews: About last week.” She basically said that overall the vast majority of the AI Overviews are really…

SEO Manager ~ Break The Web ~ $60-$75k ~ Remote (WW)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/25/24

As the SEO Manager, you’ll lead a small team of (self-proclaimed) SEO nerds working on improving our client’s Search Engine performance. Equipped with your SEO experience, critical thinking, leadership, problem-solving, and creative strategizing…

Google adds opt-in for Video Enhancements for ads

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/25/24

You can now opt into Google’s new video enhancements tool that uses AI to automatically generate multiple video formats.

Google responds to leak: Documentation lacks context

Source: Search Engine Land

By: DebugBear

09/24/24

Google won’t comment on the specific elements in the document, in order to keep its ranking system safe and secure.

Google AI Overview Studies On Clicks To Publishers

Source: SEOSLY

By: Olga Zarr

09/23/24

In the past couple of weeks, we had two blog posts published on the topic of the click through rates from the new Google AI Overviews to publishers compared to those clicks…

🧠 Community Wisdom: How often you should talk to customers, what to expect from an MBA, B2E product management, template for sales call feedback, and more

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/20/24

Community Wisdom 184

How To Find Embarrassing AI Overviews In Google Search

Source: Search Engine Land

By: Bruce Clay

09/19/24

Every day now, I see several screenshots on X of embarrassing and sometimes harmful AI Overviews within the Google Search results interface. I mean, we covered the one that recommends you drink…

(mortal kombat voice) FLAWLESS SEO | [rank theory]

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/18/24

What is SmallPDF doing to drive more than 55 MILLION visitors to their site via organic traffic? That’s the whole thing I’m talking about in this post…

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