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Technical SEO

Encompasses structured data, site performance, on-page, and off-page technical strategies.

The art of AI-enhanced content: 8 ways to keep human creativity front and center

Source: Lenny's Newsletter

By: Laura Tacho

01/14/25

Reimagine content creation by using AI without losing your creative flair, guiding it to inject personality into every piece of content.

Now Is the Time for Digital Agencies to Unlock the Value of Reputation Management – GatherUp

Source: Unknown Source

01/14/25

As a digital agency, the start of a new year is a chance to refresh your strategies, embrace new opportunities, and tackle emerging challenges. One area you

Google Testing Local Services Ads Without Attorney Photos

Source: Search Engine Land

By: Kinsta

01/13/25

Google is reportedly testing showing Local Service Ads (LSAs) without a photo of an attorney or attornies. Instead, Google can show a photo from its business profile or law firm and not…

The State and Future of Search Q&A with Danny Sullivan, Google Search Liaison

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/13/25

A video interview with Danny Sullivan going through the latest Google Search Updates, AI Overviews, the state and future of SEO.

My Thoughts on Reputation Management and Digital Agencies

Source: Unknown Source

01/09/25

Discover why reputation management is essential for local businesses and how digital agencies play a crucial role in helping clients get found, considered, and chosen in today’s competitive landscape.

Google Warns On JavaScript-Generated Product Markup

Source: Search Engine Land

By: Julia McCoy

01/09/25

Google has updated its developer documentation to warn about sites using JavaScript-generated Product markup and that the search company recommends putting Product markup in the initial HTML for best results.

Bucking Bias: 10 Age-Based Local Business Review Habits – GatherUp

Source: Unknown Source

01/09/25

We will break down 10 questions from our recent survey to help people understand local business review habits.

Junior SEO Specialist ~ The Moran Group ~ $38-40k ~ Hybrid (Baton Rouge, US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/09/25

The Junior SEO Specialist position is a full-time, hybrid (in-office + remote) position within our full-service advertising agency. The role is a supportive position on the Digital Content team and reports directly…

Will Google’s defense hold up against DOJ antitrust claims?

Source: Lenny's Newsletter

By: Colin Matthews

01/07/25

Google’s argument that its advertising practices benefit customers and are not anti-competitive faces a big challenge in seven key areas.

Mastering URL Discovery: Uncover Every URL on Your Website

01/07/25

This article provides a detailed guide for discovering all the URLs, both current and archived, on any given website. It emphasizes the importance of gathering this data for website migrations, SEO audits, and content recovery. The article outlines essential tools and strategies necessary to build an exhaustive list of URLs.

Link Building Partnerships Specialist ~ Digital Olympus ~ $2-3k/month ~ Remote (WW)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/07/25

Digital Olympus (DO) is a link building agency with a unique approach to links. We focus on targeting links that drive referral traffic and generate leads. Our main goal is to provide…

How marketplaces win: Liquidity, growth levers, quality, and more | Benjamin Lauzier (Lyft, Thumbtack, Reforge)

Source: Search Engine Land

By: Anna Crowe

01/06/25

Benjamin Lauzier discusses marketplace growth, supply-demand tactics, and his new health tech startup, Nurra. Insights from 15+ years in tech and product leadership.

SEO Content Marketing Manager ~ Kapwing ~ In-Office (San Francisco, US)

Source: Search Engine Land

By: Kelly Ayres

01/06/25

Overview Kapwing, a leading online content creation platform, is seeking a highly skilled and experienced Managing Editor to oversee the Kapwing Resources library. This role is pivotal in setting the editorial direction,…

Bing Short Videos Showing More Details

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/03/25

Microsoft is testing adding more details to the short video carousel it shows in Bing Search. Now it is showing video length, descriptions, a swipe to see more and other changes.

Why Has Your Direct Traffic Dropped? Essential Factors to Consider

12/31/24

The article discusses five major reasons why a website’s direct traffic might experience a sudden decline. It provides insights on diagnosing these issues to ensure analytics remain accurate and actionable.

Revolutionizing ESP32 Updates: Mastering OTA Partition Table Updates

12/29/24

This article discusses the process of updating the partition tables on ESP32 devices, specifically for the WLED 0.15.x version. It highlights a method of expanding app partitions to 1536KB via Over-The-Air (OTA) updates, eliminating the need for a USB connection.

Mastering SEO Cannibalization: Identify, Fix, and Prevent Issues

12/28/24

The article delves into the various forms of SEO cannibalization, including internal, international, and subdomain cannibalization. It provides strategies on how to diagnose this common issue, as well as solutions to fix and prevent it, ensuring optimal performance in search rankings.

I Asked 12 SEOs What Their Favorite SEO Books Are

Source: John Mueller's randoms

12/28/24

I asked 12 SEOs to share what’s on their bookshelves. Here’s what they said.

Advanced SEO: My Top 8 Tactics Shared By 107 SEOs

Source: moz (en-US)

12/27/24

I asked 107 SEOs to share advanced SEO tactics that are working for them. Here’s what they said.

Unveiling Website Insights: Using Chrome to View as Googlebot

12/25/24

The article discusses how users can leverage the Chrome browser’s built-in developer tools to simulate a website crawl from Googlebot’s perspective. This technique allows SEO professionals to better understand how Googlebot views their website, helping to identify potential issues in indexing and rendering.

Study: Google AI Overviews Links Mostly Link To Informational Intent Pages

Source: Google Search Central Blog

12/24/24

Did you know that 96% of the links Google displays and shows in the AI Overviews link to content that has informational intent? A new study from seoClarity says this is the…

Daily Search Forum Recap: September 19, 2024

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/24/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google Search ranking volatility…

SEO Manager ~ Dyson ~ In-Office (Bristol, UK)

Source: moz (en-US)

12/23/24

About Us Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re driven by progress and…

New guide: Improve your Google Ads performance

Source: moz (en-US)

12/23/24

Get practical strategies to reduce your cost per click by improving targeting, enhancing landing page performance and leveraging AI tools.

Why Reputation Management is the Key to Success for Digital Agencies in 2025 and Beyond – GatherUp

Source: Unknown Source

12/19/24

The FTC’s recent ruling underscores the urgency of adopting reputation management practices. We will break down the ruling and what to do next.

Google Asks If You Will Use Gemini AI For SEO To Boost Your Rankings

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/19/24

In one of the more disassociated social posts Google has made in a while, Google’s Small Business account posted a poll asking if you will use Gemini, Google’s AI models, to help…

Google Local Reviews Restrictions For Business Profile Policy Violations

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/19/24

Google has posted a new document about the way Google may apply restrictions to your Google Business Profiles over review or other policy violations. In the document, Google wrote that it takes…

Senior SEO Specialist – The SEOFOMO Hub

Source: Software Snack Bites

By: Shomik Ghosh

12/19/24

Invicti is an application security leader empowering organizations to continuously secure their web applications and APIs through all stages of the software development lifecycle. Exclusively focused on this space for more than…

Navigating the SEO Challenges of Faceted Navigation: Best Practices & Solutions

12/18/24

Faceted navigation offers users a convenient way to refine search results, but it can lead to SEO issues due to the potential generation of numerous URLs, posing challenges for search engine crawling and indexing.

Google Ads Confidential Matching

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/18/24

Google Ads announced what it calls “confidential matching.” Confidential matching is a “way to securely connect your first-party data for our measurement and audience solutions,” Google said. And it will be used…

Use DAM and AI to keep up with content demands

Source: Search Engine Land

By: Barry Schwartz

12/17/24

Explore emerging AI trends and practical applications for enhancing digital asset management.

Google and guest posts: What gets indexed and what doesn’t

Source: Search Engine Land

By: Carolyn Shelby

12/17/24

Does Google index guest posts from reputable sites? Find out why some guest posts succeed while others fail in this study.

Google adtech antitrust trial: Everything you need to know

Source: Search Engine Land

By: Barry Schwartz

12/17/24

The antitrust trial over allegedly monopolistic practices in the $200 billion digital advertising industry could lead to significant changes.

Celebrating 400 Issues of #SEOForLunch: New Consulting Tips to Help You Achieve More and Earn More » Nick LeRoy

Source: Google Search Central Blog

12/17/24

400 #SEOForLunch issues.  7.7 YEARS of consistent weekly emails or 3000+ days of continuous publishing. 🤯

Google Replaces Cache Link With Internet Archive’s Wayback Machine

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/17/24

After Google has angered tons of SEOs and searchers over removing the cache link from the search result snippets, Google decided several months later to add links to Internet Archive’s Wayback Machine….

EU’s top court upholds $2.7 billion fine against Google

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/16/24

The record $2.7 billion fine against Google was for favoring its own price-comparison service in search results.

The 25 Biggest Traffic Losers in SaaS

Source: Search Engine Land

By: Olaf Kopp

12/13/24

We analyzed the organic traffic growth of 1,600 SaaS companies to discover the SEO strategies that work best (…and worst) in 2024.

Turn Marketing Into Meaningful Relationships — Whiteboard Friday

Source: Search Engine Land

By: Dan Taylor

12/11/24

In this episode, Navah reminds us that long-term relationships with customers are fostered through communication and value alignment. With budget and consumer behavior in mind, learn how and where can you best…

Google To Link Ads & Merchant Center Accounts By October 3rd

Source: The Internet Marketing Driver

By: Glenn Gabe

12/10/24

Google will automatically link Google Ads and Google Merchant Center accounts by October 3, 2024. Google emailed some advertisers who have yet to link those accounts about the change.

SEO Content Executive ~ Kinetic Investments ~ £22k-£30k ~ Remote (UK)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/10/24

Description Kinetic Investments is a start-up accelerator company that provides entrepreneurs with the capital and support required to transform their vision into a success. We work closely with start-ups to accelerate their…

SEO Manager ~ PainPoint Health ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/10/24

Job Description: We are seeking an experienced and dynamic SEO Director with over 7 years of experience to lead our SEO efforts. The ideal candidate must possess excellent knowledge of WordPress and…

Microsoft Advertising Logos and Call To Actions & Other Search Ad Updates

Source: Search Engine Land

By: Barry Schwartz

12/09/24

Microsoft published its updates for September 2024 yesterday and a lot is around Performance Max updates for Microsoft Advertising. Plus, you can now add logos and call to actions to your ads,…

What are Twiddlers in Google’s ranking systems? And how can we use this knowledge to rank better? – Marie Haynes

Source: SEO - Practical Ecommerce

By: Ann Smarty

12/09/24

Discover what Twiddlers are in Google’s ranking systems and how they impact search results. Learn about the types of Twiddlers and actionable SEO strategies to improve your rankings by understanding Google’s algorithm…

SEO Manager ~ LaunchDarkly ~ $114-134k ~ Hybrid (San Francisco, US)

Source: Google Search Central Blog

12/09/24

About the Job LaunchDarkly is seeking an experienced and creative SEO Manager with a knack for developing traffic and driving conversions with organic search. With a strong content focus, you’ll collaborate with…

3,573 Days On The Road

Source: Search Engine Land

By: Helen Pollitt

12/06/24

Google Testing New Shopping Search Design

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/06/24

Google is testing a new design for its mobile shopping search interface. The new design has a new Google logo, a gradient background theme, new headers, various sections and labels. It looks…

Google Search Now Supports AVIF Images

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/06/24

Google announced on Friday that they finally natively support AVIF image file types for Google Search, Google Images and anywhere Google Search uses images, such as Google News, Google Discover and more.

Ahrefs’ $29 Starter plan – what’s included and how it compares

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/06/24

Here’s all you need to know about our newly-launched Starter plan: a $29/month offering that’s great for SEO beginners.

Google Analytics 4 Benchmarking Data

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/06/24

Google Analytics, GA4, seems to be rolling out benchmarking data, similar to Universal Analytics before it. This feature lets you compare your analytics data to others in your same industry – so…

Daily Search Forum Recap: September 2, 2024

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/06/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Analytics now has benchmarking…

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