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Technical SEO

Encompasses structured data, site performance, on-page, and off-page technical strategies.

A Market Wide Hreflang Implementation Alternative via Robots.txt

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on September 9, 2024

Learn why having an hreflang implementation alternative at the robots.txt level would highly minimize issues and improve executionn effectiveness.

Google Revs Ecommerce SERPs

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on September 6, 2024

Consumers can now shop directly on Google’s search results without visiting merchants’ ecommerce sites.

The 5 Best Review Management Software [2024 Edition]

Source: Unknown Source

Posted on September 5, 2024

Here are the features and companies to check out when deciding on the best review management software for your company.

Google Drops Result Count From Search Results Page

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on September 4, 2024

It seems Google has fully removed the number of results found, the results count, from the Google Search results page. It was removed from the Google Search Generative Experience last June and…

How Google harms search advertisers in 20 slides

Source: The SEOFOMO Hub

Posted on September 4, 2024

The U.S. Department of Justice hammered Google over search ad price manipulation and more in its closing statement on search advertising.

Statcounter Fixes Search Engine Market Share Data

Source: Expert Level SEO Jobs – SEOjobs.com

By: jilllynndesign

Posted on September 3, 2024

Over the past week, many have been windblown by Statcounter reporting that Google lost significant market share in the US and worldwide from March to April 2024. It turns out it was…

Don’t just “Get a sense” for your customers. Make audience research actionable through revenue-lifting tactics. – SparkToro

Source: SEO Blog by Marie Haynes Consulting

By: Marie Haynes

Posted on September 3, 2024

There’s nothing wrong with running a quick SparkToro audience search, scrolling around for 5 minutes, and coming away savvier and better-informed about a

Doctor Reviews: Why a Review of Doctors Is Important

Source: Unknown Source

Posted on September 3, 2024

Learn why a review of doctors is so important to patients and how to choose the right doctor review sites. Discover how to ask, reply to, and market doctor reviews.

Google SGE AI Answers Cost 80% Less To Generate Now

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on September 2, 2024

One of the big worries for Google investors was the cost of running AI to show within its search results. The AI overviews, now AI answers are costly to run. But as…

A OneTrust Deep Dive – Kumar Gautam (Partner, Sands Capital)

Source: Search Engine Land

By: Barry Schwartz

Posted on August 30, 2024

Watch now | For those interested in learning about the $4.5B business of OneTrust, this is the episode for you. Kumar Gautam is a Partner at Sands Capital, a multi-strategy asset manager…

Forbes Completely Removes Coupon Directory – 410 Pages

Source: Google Search Central Blog

Posted on August 30, 2024

A couple of weeks ago Forbes blocked its coupons directory on its website from being crawled by Google. Now Forbes has completely wiped out all the coupons from its site, serving a…

As Search Fragments, Brands Must Develop Knowledge Graphs

Source: SEM News for Search Engine Marketers [Adweek]

By: @adweek

Posted on August 28, 2024

Your data is a dynamic, living asset that needs constant care and distribution.

As Search Fragments, Brands Must Develop Knowledge Graphs

Source: SEM News for Search Engine Marketers [Adweek]

By: @adweek

Posted on August 28, 2024

Your data is a dynamic, living asset that needs constant care and distribution.

Learn the difference between first- and third-party reviews.

Source: Unknown Source

Posted on August 27, 2024

Learn how first-party reviews and third-party reviews are different and the distinct benefits of both for your local business.

Google Publisher Center Removes Ability To Add Publications

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on August 27, 2024

Google has removed the feature to add publications manually to the Google Publisher Center. Instead, publications will be automatically added when Google’s algorithms decide to.

Alphabet Google Ad Revenue Up 13% & Microsoft Bing Ads Revenue Up 12%

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on August 27, 2024

Google and Microsoft both reported very good earnings, driving both stock prices up after hours. I like to dive into the ad revenue side, and it looks like Google Ad revenue was…

Google Ads Low Keyword Quality Warning

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on August 27, 2024

Google Ads is showing yet another new and fun notice to some advertisers. This one shows an impression issue for “Low keyword quality.” As a reminder, as for diagnostic insights, quality score…

Google Says Splitting & Merging Sites Takes Longer Than Normal Site Migrations

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on August 26, 2024

Want to scare an SEO? Just tell them they need to manage a site migration. Want to make an SEO faint? Tell them they need to manage to split a site into…

Head of Google Search demands urgency as growth slows

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on August 26, 2024

Google Senior VP Prabhakar Raghavan blames increasing competition, costs and regulation for a ‘new operating reality’.

Best of SearchBot: Create a recovery strategy for a site hit by a Google core update

Source: Search Engine Land

By: Maria Georgieva

Posted on August 23, 2024

We asked Search Engine Land’s SearchBot to create a recovery plan for a website that lost its rankings following a Google core update.

SEO Manager ~ Jordan Digital Marketing ~ $75K – $95K ~ Remote (US)

Source: Search Engine Land

By: Anna Crowe

Posted on August 21, 2024

Jordan Digital Marketing is a fully remote growth marketing agency and a finalist in the 2023 Google Premier Partners Workforce Excellence award and Search Engine Land’s 2023 Small PPC Agency of the Year…

E-E-A-T Checklist For SEO (EEAT Audit) – SEOSLY

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on August 21, 2024

Free EEAT checklist (EEAT audit template) to help you audit your website in terms of E-E-A-T/YMYL/Helpful Content/Google Quality template coming soon.

Google Discover optimization: A complete guide

Source: General SEO - SEO Blog by Ahrefs

By: Louise Linehan

Posted on August 19, 2024

Improve your visibility on this powerful recommendation platform through content quality, relevance and technical enhancements.

Google Search Testing Horizontal Lines For Sitelinks & People Also Ask

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on August 19, 2024

Google Search is testing horizontal lines under the sitelinks and the people also ask elements in the search results. This is a long horizontal line that goes across the while search result…

How to harness the power of brand mentions across the search universe

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on August 16, 2024

Tips to strategically engage with and foster organic brand mentions across various channels to boost your visibility and share of search.

Google Merchant Center Product Data Specification Updates For 2024

Source: Search Engine Land

By: Mario Fischer

Posted on August 13, 2024

Google has published its yearly update for its Merchant Center product data specification. Some of the changes listed below went into effect yesterday, April 9, while some go into effect on July…

Nvidia, Groq, HBM & What’s Ahead for Semis (Doug O’Laughlin, Founder of Fabricated Knowledge)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on August 13, 2024

Listen now | The most important trend power AI is semiconductors and that trend is not slowing down anytime soon. We need to understand what is happening at the semiconductor level to…

7 ways to use generative AI in PPC

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on August 13, 2024

Practical tips for incorporating generative AI into PPC copywriting, keyword research, account structure building and audience analysis.

Director, Website & SEO Strategy ~ Devry University ~ 140k+ ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on August 12, 2024

DeVry University strives to close our society’s opportunity gap and address emerging talent needs by preparing learners to thrive in careers shaped by continuous technological change. Through innovative programs, relevant partnerships, and…

Advanced Screaming Frog Crawling Tips and Use Cases for Ecommerce Auditing – Screaming Frog

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on August 12, 2024

Auditing eCommerce websites with seemingly infinite pages can be a real challenge. Luckily, the Screaming Frog SEO Spider tool can be a powerful ally for SEO professionals seeking to dig into all…

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