Technical SEO

We’re living through a disruptive moment due to AI – and more turbulence is expected in the SEO job market.

December 2022, Google began showing “About this” site under some search result snippets, when the intent of the query was to learn more about that brand. It was a pretty sparse textual…

Submit your entry by Friday, May 24, to lock in Super Early Bird rates!

For the original iTunes version, click here. Google announced they are rolling out AI Overviews in the US and many searchers want to turn it off…

What happens when you let Google do the Googling for you, but Google can’t find what Google is Googling for on Google?

Chewy’s content team is seeking an experienced Sr. SEO Manager to help build the most trusted and comprehensive pet-focused library on the internet. Your primary responsibility is to lead SEO strategies aligned…

Brado is a digital marketing agency reinventing the way healthcare brands engage with people. Driven by insight, we offer precision engagement solutions that produce superior returns for our healthcare clients and better…

Learn why having an hreflang implementation alternative at the robots.txt level would highly minimize issues and improve executionn effectiveness.

Consumers can now shop directly on Google’s search results without visiting merchants’ ecommerce sites.

Here are the features and companies to check out when deciding on the best review management software for your company.

It seems Google has fully removed the number of results found, the results count, from the Google Search results page. It was removed from the Google Search Generative Experience last June and…

The U.S. Department of Justice hammered Google over search ad price manipulation and more in its closing statement on search advertising.

Over the past week, many have been windblown by Statcounter reporting that Google lost significant market share in the US and worldwide from March to April 2024. It turns out it was…

There’s nothing wrong with running a quick SparkToro audience search, scrolling around for 5 minutes, and coming away savvier and better-informed about a

Learn why a review of doctors is so important to patients and how to choose the right doctor review sites. Discover how to ask, reply to, and market doctor reviews.

One of the big worries for Google investors was the cost of running AI to show within its search results. The AI overviews, now AI answers are costly to run. But as…

Watch now | For those interested in learning about the $4.5B business of OneTrust, this is the episode for you. Kumar Gautam is a Partner at Sands Capital, a multi-strategy asset manager…

A couple of weeks ago Forbes blocked its coupons directory on its website from being crawled by Google. Now Forbes has completely wiped out all the coupons from its site, serving a…

Your data is a dynamic, living asset that needs constant care and distribution.

Your data is a dynamic, living asset that needs constant care and distribution.

Learn how first-party reviews and third-party reviews are different and the distinct benefits of both for your local business.

Google has removed the feature to add publications manually to the Google Publisher Center. Instead, publications will be automatically added when Google’s algorithms decide to.

Google and Microsoft both reported very good earnings, driving both stock prices up after hours. I like to dive into the ad revenue side, and it looks like Google Ad revenue was…

Google Ads is showing yet another new and fun notice to some advertisers. This one shows an impression issue for “Low keyword quality.” As a reminder, as for diagnostic insights, quality score…

Want to scare an SEO? Just tell them they need to manage a site migration. Want to make an SEO faint? Tell them they need to manage to split a site into…

Google Senior VP Prabhakar Raghavan blames increasing competition, costs and regulation for a ‘new operating reality’.

We asked Search Engine Land’s SearchBot to create a recovery plan for a website that lost its rankings following a Google core update.

Jordan Digital Marketing is a fully remote growth marketing agency and a finalist in the 2023 Google Premier Partners Workforce Excellence award and Search Engine Land’s 2023 Small PPC Agency of the Year…

Free EEAT checklist (EEAT audit template) to help you audit your website in terms of E-E-A-T/YMYL/Helpful Content/Google Quality template coming soon.

Improve your visibility on this powerful recommendation platform through content quality, relevance and technical enhancements.

Google Search is testing horizontal lines under the sitelinks and the people also ask elements in the search results. This is a long horizontal line that goes across the while search result…

Tips to strategically engage with and foster organic brand mentions across various channels to boost your visibility and share of search.

Google has published its yearly update for its Merchant Center product data specification. Some of the changes listed below went into effect yesterday, April 9, while some go into effect on July…

Listen now | The most important trend power AI is semiconductors and that trend is not slowing down anytime soon. We need to understand what is happening at the semiconductor level to…

Practical tips for incorporating generative AI into PPC copywriting, keyword research, account structure building and audience analysis.

DeVry University strives to close our society’s opportunity gap and address emerging talent needs by preparing learners to thrive in careers shaped by continuous technological change. Through innovative programs, relevant partnerships, and…

Auditing eCommerce websites with seemingly infinite pages can be a real challenge. Luckily, the Screaming Frog SEO Spider tool can be a powerful ally for SEO professionals seeking to dig into all…

The platform is introducing CTV ads and LinkedIn Premiere this week, and is also set to start testing Live Event ads.

Google is testing showing local carousels, local search results to Business Profile listings, within the related searches section. It seems off but Google is sub-categorizing them with the types of local results…

Google is testing showing four images, instead of three images, in its search results. This is a small change but it does give more publishers a chance to show their images on…

Responding to questions of customers and prospects can generate traffic and sales.

Instagram shared a list of tips to boost the engagement of your Stories, which may be worth integrating into your creative process.

OpenAI has added “more prominent” links to the ChatGPT browses the internet feature. After every section, ChatGPT added a hyperlink to the source, if you are using the browses the internet part…

Community Wisdom 176

Many sites are seeing zero or little real-time traffic reported in GA4.

Listen now | Scaling companies is incredibly difficult but at each stage the building blocks need to be set in place properly. Charles Zedlewski has been COO, GM, and a product leader…

Don’t be fooled by decent rankings that won’t drive results. Learn five problems that could be hurting your SEO efforts and how to fix them.