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Technical SEO

Encompasses structured data, site performance, on-page, and off-page technical strategies.

LinkedIn launches new ad solutions for reaching engaged B2B marketers

Source: Search Engine Land

By: Anu Adegbola

Posted on August 9, 2024

The platform is introducing CTV ads and LinkedIn Premiere this week, and is also set to start testing Live Event ads.

Google Related Searches With Local Carousel

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on August 9, 2024

Google is testing showing local carousels, local search results to Business Profile listings, within the related searches section. It seems off but Google is sub-categorizing them with the types of local results…

Google Testing Four Images For Product Search Results

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on August 9, 2024

Google is testing showing four images, instead of three images, in its search results. This is a small change but it does give more publishers a chance to show their images on…

How to Discover Shoppers’ Questions

Source: SEO for Google News

By: Barry Adams

Posted on August 8, 2024

Responding to questions of customers and prospects can generate traffic and sales.

Instagram Stories: 6 tips to boost engagement

Source: General SEO - SEO Blog by Ahrefs

By: Mateusz Makosiewicz

Posted on August 6, 2024

Instagram shared a list of tips to boost the engagement of your Stories, which may be worth integrating into your creative process.

OpenAI ChatGPT Browses The Internet Gets More Prominent Links

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on August 5, 2024

OpenAI has added “more prominent” links to the ChatGPT browses the internet feature. After every section, ChatGPT added a hyperlink to the source, if you are using the browses the internet part…

🧠 Community Wisdom: Favorite user research tools, scaling a B2B SaaS startup, effective product positioning, equity crowdfunding, integrating networking into a job search, and more

Source: SEOSLY

By: Olga Zarr

Posted on August 4, 2024

Community Wisdom 176

Google Analytics real-time reporting bug confirmed

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on August 1, 2024

Many sites are seeing zero or little real-time traffic reported in GA4.

Scaling Product & Operational Excellence – Charles Zedlewski (COO, Temporal & GM, Cloudera)

Source: moz (en-US)

Posted on July 31, 2024

Listen now | Scaling companies is incredibly difficult but at each stage the building blocks need to be set in place properly. Charles Zedlewski has been COO, GM, and a product leader…

7 Content Marketing Reporting Tools for Data That Matters

Source: SEO - Practical Ecommerce

By: Eric Schwartzman

Posted on July 30, 2024

The complete reporting stack for content marketers.

5 reasons why rankings are lying and how to fix them

Source: Search Engine Land

By: Ludwig Makhyan

Posted on July 30, 2024

Don’t be fooled by decent rankings that won’t drive results. Learn five problems that could be hurting your SEO efforts and how to fix them.

App store optimization: 8 tips to leverage your SEO research skills

Source: SEO Blog by Ahrefs

By: Patrick Stox

Posted on July 30, 2024

Adapt your SEO skills to optimize mobile apps for better discoverability and downloads in the Apple App Store and Google Play Store.

Google Testing Places & Places Sites Search Bar Filter Tabs

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on July 30, 2024

Yesterday we reported Google is testing products and products sites in the search bar tab in the European regions. Today, Google is testing places and places sites in the search bar tab…

HIPAA-Compliant Review Responses — with Examples – GatherUp

Source: Unknown Source

Posted on July 29, 2024

Your complete guide to HIPAA compliant review responses. We’ve included the dos and don’t as well as example responses.

AI Review Responses: A How-to Guide – GatherUp

Source: Unknown Source

Posted on July 29, 2024

Your complete guide to using AI to response to reviews. With AI review responses you can increase engagement and efficiency.

Google Testing Products & Product Sites Search Bar Filter Tabs

Source: Search Engine Land

By: Claudia Tomina

Posted on July 29, 2024

Google is now testing placing “product sites” as its own search bar filter tab in the search results. Also, Google is testing replacing “Shopping” with “Products” in that search bar.

SEO Analyst ~ RYNO ~ $45k-$65k ~ Remote (US)

Source: SEO - Practical Ecommerce

By: Ann Smarty

Posted on July 29, 2024

** Only candidates with 2+ consecutive years of current SEO agency experience will be considered if they are not currently located in the Phoenix Metro Area ** Applicants must reside in and…

Google SGE a top threat to brand and product terms, study finds

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on July 29, 2024

Among the findings: 91.4% of all search queries triggered SGE; Quora was a big winner; and paid search ads appeared 50% of the time.

Google Marketing Live 2024 registration opens

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on July 25, 2024

Google’s premier event for PPC marketers is scheduled for May 21, featuring keynote discussions focused on driving business growth.

Disney announces Google partnership as it expands ad platform

Source: Search Engine Land

By: Barry Schwartz

Posted on July 25, 2024

Marketers using Google’s Display & Video 360 and The Trade Desk can now access ad inventory on Hulu and Disney Plus through DRAX.

Google March 2024 Core/Spam Update Movement Friday March 15

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on July 22, 2024

Today is day 10 of the Google March 2024 core update rollout and Google March 2024 spam update. We believe we saw the core update touch down on March 8th and 9th…

Google Testing Like Button For Image Search Results

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on July 22, 2024

Google seems to be testing a like, thumbs-up, button on image search results. The thumbs-up icon is near the share and save button and below the image, description and visit button.

How to Get Google Reviews – GatherUp

Source: Unknown Source

Posted on July 22, 2024

Figuring out how to get Google reviews doesn’t have to be a complicated process. Read this comprehensive guide to get started.

Google Marketing Platform launches new API with enhanced capabilities

Source: Search Engine Land

By: Jason Barnard

Posted on July 16, 2024

The new API allows marketers to move properties between standard and Analytics 360, providing flexibility for deeper insights.

How to Respond to Old Reviews on Google: Guide + Examples – GatherUp

Source: Unknown Source

Posted on July 15, 2024

Learn when and how you should respond to old reviews from months or even years ago! The benefits of doing so will help drive more business.

Google Business Profiles tools are temporarily unavailable

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on July 15, 2024

Verification status, managing appeals and managing reviews currently may not be working.

Most Feel Google’s March Core & Spam Updates Won’t Reduce Low-Quality Search Results

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on July 12, 2024

I ran a poll asking my X/Twitter followers if they think the new Google March core and spam updates will reduce unhelpful content from showing up in the search results by 40%?…

TikTok faces fresh calls for potential ban by U.S. Senators

Source: Ahrefs - Medium

By: Oleksiy Golovko

Posted on July 11, 2024

New legislation could require ByteDance, TikTok’s owner, to sell the app within six months or face a U.S. ban.

SEO Specialist ~ Affinitiv ~ Remote (US)

Source: Search Engine Land

By: Barry Schwartz

Posted on July 11, 2024

Join our award-winning A-Team!  Ready to produce exceptional results with exceptional people?  Get in touch, we would love to get to know you. Affinitiv is the largest provider of end-to-end, data-driven marketing…

Facebook, Instagram and Threads down in ‘global outage’

Source: Search Engine Land

By: Page One Power

Posted on July 10, 2024

Meta’s team of engineers is working to resolve the issue that is causing major disruptions to ad creation and management.

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