Technical SEO

Adapt your SEO skills to optimize mobile apps for better discoverability and downloads in the Apple App Store and Google Play Store.

Yesterday we reported Google is testing products and products sites in the search bar tab in the European regions. Today, Google is testing places and places sites in the search bar tab…

Your complete guide to HIPAA compliant review responses. We’ve included the dos and don’t as well as example responses.

Your complete guide to using AI to response to reviews. With AI review responses you can increase engagement and efficiency.

Google is now testing placing “product sites” as its own search bar filter tab in the search results. Also, Google is testing replacing “Shopping” with “Products” in that search bar.

** Only candidates with 2+ consecutive years of current SEO agency experience will be considered if they are not currently located in the Phoenix Metro Area ** Applicants must reside in and…

Among the findings: 91.4% of all search queries triggered SGE; Quora was a big winner; and paid search ads appeared 50% of the time.

Google’s premier event for PPC marketers is scheduled for May 21, featuring keynote discussions focused on driving business growth.

Marketers using Google’s Display & Video 360 and The Trade Desk can now access ad inventory on Hulu and Disney Plus through DRAX.

Today is day 10 of the Google March 2024 core update rollout and Google March 2024 spam update. We believe we saw the core update touch down on March 8th and 9th…

Google seems to be testing a like, thumbs-up, button on image search results. The thumbs-up icon is near the share and save button and below the image, description and visit button.

Figuring out how to get Google reviews doesn’t have to be a complicated process. Read this comprehensive guide to get started.

The new API allows marketers to move properties between standard and Analytics 360, providing flexibility for deeper insights.

Learn when and how you should respond to old reviews from months or even years ago! The benefits of doing so will help drive more business.

Verification status, managing appeals and managing reviews currently may not be working.

I ran a poll asking my X/Twitter followers if they think the new Google March core and spam updates will reduce unhelpful content from showing up in the search results by 40%?…

New legislation could require ByteDance, TikTok’s owner, to sell the app within six months or face a U.S. ban.

Join our award-winning A-Team!  Ready to produce exceptional results with exceptional people?  Get in touch, we would love to get to know you. Affinitiv is the largest provider of end-to-end, data-driven marketing…

Meta’s team of engineers is working to resolve the issue that is causing major disruptions to ad creation and management.

Reputation management services are a great way to scale an agency and help clients grow. Check out the complete how-to guide.

The change is gradually rolling out in the U.S., beginning with smaller states and extending to larger states throughout the year.

Actionable tips and next steps you and your teams can take to evolve your strategy with less user-level data.

At DoctorLogic we help our doctors succeed by improving their online potential with innovative technology solutions. The Technical SEO Manager is a key member of the Product & Technology team and is…

At BrightEdge, our Generative Parser TechnologyTM  has provided us a front-row seat to the evolving landscape of Google’s Search Generative Experiences (SGE). This is a pivotal moment for observing Google’s search technology,…

The 2024 MNSearch Summit, a gathering of SEO, Local SEO, Google Ads and content professionals, is recapped by Steve Hartman.

Gain insights from customer feedback to know where to address your hiring, employment and retention challenges.

Google My Business uncovers actionable customer data to improve your business offering and retain loyal customers. Find out our top 6 techniques here.

GatherUp provides data points that reflect customer sentiment. Here are 4 eye-opening reports you can use to evaluate customer experience, satisfaction, and what you need to improve. 

Google seems to be now rolling out expandable menus and information sections for the local panels on the right side of the desktop interface. These were live for normal knowledge panels for…

Leverage AI like ChatGPT to generate more human-sounding long-form content. Refine prompts with details to produce engaging articles.

Now when leaving a review on a business within the Google local and maps results, the disclaimer has a notice about “beta questions.” It reads, “For beta questions, your answers may not…

There is a large thread in the Google Analytics help forum with complaints from site owners of being flooded with fake referral traffic originating from Poland. This seems to be the typical…

We ask Search Engine Land’s SearchBot how to carry out an effective technical SEO audit, what tools to use and how to present our findings.

Google is testing fading in the text of the search result snippets as you scroll down to see more search results. The text is a light gray, and then it becomes a…

Users still impacted are advised by Google to upload new assets or edit existing assets using a different label.

Crawl visualisations look great in a presentation, but they also have several practise uses. This piece dives into various ways you can glean insight from Screaming Frog SEO Spider crawl visualisations.

This feature allows users to enhance their shopping experience by conducting product searches based on AI-generated images.

Failure to comply with the updated policy could result in the suspension of your Google Ads account without prior warning.

Our previous survey results showed clearly that US Consumers have been increasingly embracing the idea of writing reviews not just reading them. As we saw the

I walked into the grocery store tonight and this blog post topic hit me.  What if online reviews took a backseat to a business’s Net Promoter Score (NPS)?

I am a sucker for a good diner with an all day breakfast and a great lunch. Any place that hand presses their burgers, cuts their own fries and calls me “hon”

SMS compliance and legally getting SMS opt in entails a lot. We’re here to make it easy with this simple checklist and approach.

Several weeks ago two businesses were in the news having started lawsuits in regards to reviews.  In one case, the suit makes all kinds of sense, even though

Google is trying to clean up its reviews, but sometimes legitimate reviews are removed. Use these 3 tips to when Google Reviews are removed.

The number of Google reviews your business needs can vary according to your specific goals and circumstances. Learn more in this post.

We have added Twitter monitoring for our Pro, Pro Plus and Executive Plan customers.

GatherUp’s Social Sharing feature was launched earlier this year to help you turn reviews into social media content. Now, we’ve added more helpful tools to Social Sharing.

Learn key steps for selecting the right SEO agency for your business. Vet vendors by assessing their reputation and watching for red flags.