Technical SEO

One of the big worries for Google investors was the cost of running AI to show within its search results. The AI overviews, now AI answers are costly to run. But as…

Watch now | For those interested in learning about the $4.5B business of OneTrust, this is the episode for you. Kumar Gautam is a Partner at Sands Capital, a multi-strategy asset manager…

A couple of weeks ago Forbes blocked its coupons directory on its website from being crawled by Google. Now Forbes has completely wiped out all the coupons from its site, serving a…

Your data is a dynamic, living asset that needs constant care and distribution.

Your data is a dynamic, living asset that needs constant care and distribution.

Learn how first-party reviews and third-party reviews are different and the distinct benefits of both for your local business.

Google has removed the feature to add publications manually to the Google Publisher Center. Instead, publications will be automatically added when Google’s algorithms decide to.

Google and Microsoft both reported very good earnings, driving both stock prices up after hours. I like to dive into the ad revenue side, and it looks like Google Ad revenue was…

Google Ads is showing yet another new and fun notice to some advertisers. This one shows an impression issue for “Low keyword quality.” As a reminder, as for diagnostic insights, quality score…

Want to scare an SEO? Just tell them they need to manage a site migration. Want to make an SEO faint? Tell them they need to manage to split a site into…

Google Senior VP Prabhakar Raghavan blames increasing competition, costs and regulation for a ‘new operating reality’.

We asked Search Engine Land’s SearchBot to create a recovery plan for a website that lost its rankings following a Google core update.

Jordan Digital Marketing is a fully remote growth marketing agency and a finalist in the 2023 Google Premier Partners Workforce Excellence award and Search Engine Land’s 2023 Small PPC Agency of the Year…

Free EEAT checklist (EEAT audit template) to help you audit your website in terms of E-E-A-T/YMYL/Helpful Content/Google Quality template coming soon.

Improve your visibility on this powerful recommendation platform through content quality, relevance and technical enhancements.

Google Search is testing horizontal lines under the sitelinks and the people also ask elements in the search results. This is a long horizontal line that goes across the while search result…

Tips to strategically engage with and foster organic brand mentions across various channels to boost your visibility and share of search.

Google has published its yearly update for its Merchant Center product data specification. Some of the changes listed below went into effect yesterday, April 9, while some go into effect on July…

Listen now | The most important trend power AI is semiconductors and that trend is not slowing down anytime soon. We need to understand what is happening at the semiconductor level to…

Practical tips for incorporating generative AI into PPC copywriting, keyword research, account structure building and audience analysis.

DeVry University strives to close our society’s opportunity gap and address emerging talent needs by preparing learners to thrive in careers shaped by continuous technological change. Through innovative programs, relevant partnerships, and…

Auditing eCommerce websites with seemingly infinite pages can be a real challenge. Luckily, the Screaming Frog SEO Spider tool can be a powerful ally for SEO professionals seeking to dig into all…

The platform is introducing CTV ads and LinkedIn Premiere this week, and is also set to start testing Live Event ads.

Google is testing showing local carousels, local search results to Business Profile listings, within the related searches section. It seems off but Google is sub-categorizing them with the types of local results…

Google is testing showing four images, instead of three images, in its search results. This is a small change but it does give more publishers a chance to show their images on…

Responding to questions of customers and prospects can generate traffic and sales.

Instagram shared a list of tips to boost the engagement of your Stories, which may be worth integrating into your creative process.

OpenAI has added “more prominent” links to the ChatGPT browses the internet feature. After every section, ChatGPT added a hyperlink to the source, if you are using the browses the internet part…

Community Wisdom 176

Many sites are seeing zero or little real-time traffic reported in GA4.

Listen now | Scaling companies is incredibly difficult but at each stage the building blocks need to be set in place properly. Charles Zedlewski has been COO, GM, and a product leader…

Don’t be fooled by decent rankings that won’t drive results. Learn five problems that could be hurting your SEO efforts and how to fix them.

Adapt your SEO skills to optimize mobile apps for better discoverability and downloads in the Apple App Store and Google Play Store.

Yesterday we reported Google is testing products and products sites in the search bar tab in the European regions. Today, Google is testing places and places sites in the search bar tab…

Your complete guide to HIPAA compliant review responses. We’ve included the dos and don’t as well as example responses.

Your complete guide to using AI to response to reviews. With AI review responses you can increase engagement and efficiency.

Google is now testing placing “product sites” as its own search bar filter tab in the search results. Also, Google is testing replacing “Shopping” with “Products” in that search bar.

** Only candidates with 2+ consecutive years of current SEO agency experience will be considered if they are not currently located in the Phoenix Metro Area ** Applicants must reside in and…

Among the findings: 91.4% of all search queries triggered SGE; Quora was a big winner; and paid search ads appeared 50% of the time.

Google’s premier event for PPC marketers is scheduled for May 21, featuring keynote discussions focused on driving business growth.

Marketers using Google’s Display & Video 360 and The Trade Desk can now access ad inventory on Hulu and Disney Plus through DRAX.

Today is day 10 of the Google March 2024 core update rollout and Google March 2024 spam update. We believe we saw the core update touch down on March 8th and 9th…

Google seems to be testing a like, thumbs-up, button on image search results. The thumbs-up icon is near the share and save button and below the image, description and visit button.

Figuring out how to get Google reviews doesn’t have to be a complicated process. Read this comprehensive guide to get started.

The new API allows marketers to move properties between standard and Analytics 360, providing flexibility for deeper insights.

Learn when and how you should respond to old reviews from months or even years ago! The benefits of doing so will help drive more business.

Verification status, managing appeals and managing reviews currently may not be working.

I ran a poll asking my X/Twitter followers if they think the new Google March core and spam updates will reduce unhelpful content from showing up in the search results by 40%?…

New legislation could require ByteDance, TikTok’s owner, to sell the app within six months or face a U.S. ban.