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Technical SEO

Encompasses structured data, site performance, on-page, and off-page technical strategies.

Confirmed: Google Local Search Algorithm “Openness” Now Stronger Signal

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/24/24

Earlier this month we covered a report from Sterling Sky that said the Google Local search ranking algorithm now uses if a location is open as part of its local ranking system….

Google Search Ads For Publishers (i.e. AdSense, etc) To Enforce Consent Management Requirements

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/24/24

Google announced late on Friday that starting on February 1, 2024, it will start to enforce the consent management requirements for Google Search Ads publisher products, such as AdSense for Search, Ad

Search News Buzz Video Recap: Extreme Google Ranking Volatility, Google Groups Drops, Parasite SEO, AI, Ads & Local Search

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/23/24

For the original iTunes version, click here.The Google search results have been very volatile the whole past week, and most SEOs think Google will confirm another algorithm update before 2023 comes

3 Instagram video ad tips to captivate your audience

Source: Software Snack Bites

By: Shomik Ghosh

04/23/24

Capture attention and drive engagement with your Instagram video ads. Learn three tactics to help your ads stand out.

Reminder – Google is updating ad-serving requirements in the UK and Europe

Source: Search Engine Land

By: Adam Riemer

04/22/24

If your campaigns in these regions don’t meet the updated criteria, Google may stop serving your ads, impacting monetization.

Daily Search Forum Recap: December 13, 2023

Source: SEOSLY

By: Olga Zarr

04/20/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Most SEOs feel Google will…

Google Tests Shaded Tiled Product Results Grid

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/19/24

Google Search and its shopping results have been pretty wild over the past year or so and Google keeps on testing new features in this area. Now we are seeing reports of…

Failure

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/19/24

Brought to you by Sendbird—The (all-in-one) communications API platform for mobile apps | Eppo—Run reliable, impactful experiments — In this special compilation episode, we delve into failure—an overlooked source of wisdom. From…

Google Bonsai Plant

Source: moz (en-US)

04/19/24

We’ve seen bonsai plants at Google before but hey, you don’t see these every day. Here is a new bonsai plant at the Google NYC office. The person who posted it on…

The content marketing advantage of generative AI

Source: Search Engine Land

By: Laura Schiele

04/18/24

New research reveals how generative AI (GenAI) is powering content marketing advantages for early adopters.

AI is only as smart as the data you feed it

Source: In-house SEO jobs – SEOjobs.com

By: Nick LeRoy

04/17/24

Learn why predictive analytics is key to using AI for above-and-beyond search performance.

Best of the SearchBot: Create 10 promotional campaigns to drive in-store purchases

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/17/24

A human asks Search Engine Land’s ChatBot to create 10 campaigns to encourage shoppers to visit a garden center. Here’s the answer.

SEO Analyst ~ ParkWest Creative Solutions ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/16/24

We are looking for an SEO Analyst to join our Marketing team and help us build a strong online presence for client services. SEO Analyst responsibilities include performing keyword research, optimizing our…

Top 10 tools for PPC agencies

Source: Google Search Central Blog

04/16/24

Boost your agency’s performance with these 10 tools for streamlining workflows, automating tasks and driving PPC campaign success.

On-page Video SEO – Whiteboard Friday

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/15/24

Your video content, the video platform that you use, and your video webpage all contribute to the value of your on-page video SEO. Learn more in this Whiteboard Friday with Crystal Carter.

What Google Tells Us about Each Search Query

Source: moz (en-US)

04/15/24

The search result page for any query provides signals for optimizing for that term.

Google Search Full Width Image Pack With More Details Now Live

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/12/24

Google seems to have rolled out its full-width and larger image pack search results interface. It comes with not just the large full-width image pack we covered in 2021, but also includes…

How You Can Automate Review Replies – Using AI

Source: Unknown Source

04/12/24

Use AI to automate review replies to speed up the review reply process and make your review management strategy more efficient.

Daily Search Forum Recap: December 6, 2023

Source: Search Engine Land

By: Barry Schwartz

04/11/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Bing launched Deep Search, also…

What’s your ROI of review management? Formulas to find out.

Source: Unknown Source

04/11/24

Determine your ROI of review management with a few different formulas and learn more about why responding to reviews matters.

Do Google Reviews Help with SEO?

Source: Unknown Source

04/11/24

Learn about SEO, why it’s important, and how Google reviews impact local SEO in particular to ultimately answer the question: Do Google reviews help with SEO?

Daily Search Forum Recap: December 4, 2023

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/09/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Looks like there was a…

How SEOs Make the Web Better

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/08/24

SEOs: the cause of (and solution to) all the web’s problems.

Google Merchant Center Next will soon support rules and supplemental feeds

Source: Search Engine Land

By: Philipp Götza

04/05/24

Merchants needing access to these features are recommended to stick with the classic mode of GMC Next until Google invites them to migrate.

Google Merchant Center is removing 4 attribution models from conversion tracking

Source: Search Engine Land

By: Tory Gray

04/04/24

First-click, linear, time-decay, and position-based options will no longer be available for setting up the conversion source.

Team Director, SEO ~ ROI·DNA ~ $135k-$145k ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/04/24

We are looking for an exceptionally awesome Team Director, SEO  to join our team here at ROI·DNA. This position reports to our AVP, Customer Engagement Strategy. Our Values We are a culture-first…

Expanding markup support for Organization details, including Logo structured data  |  Google Search Central Blog  |  Google for Developers

Source: Software Snack Bites

By: Shomik Ghosh

04/02/24

Daily Search Forum Recap: November 28, 2023

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/02/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has new profile page…

SEO Specialist ~ Monro, Inc ~ $55k-$60k ~ Remote (US)

Source: Search Engine Land

By: Helen Pollitt

04/01/24

Monro, Inc. is one of the nation’s largest auto service companies and major tire retailer. We own and operate more than 1,200 stores in 32 states and our stock trades on the…

Most SEOs Say Google’s November Core & Reviews Updates Will Complete In December, Not November

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/01/24

The Google November 2023 core update and Google November 2023 reviews update are still both rolling out, and we have no estimated time of when they will finish rolling out. Both are…

Google tells ‘freaked out’ advertisers to ignore account suspension notification

Source: Search Engine Land

By: Tyler Rouwhorst

03/29/24

A technical problem caused the email to be mistakenly sent to some marketers just hours before the Thanksgiving holiday.

Google Tests “Interview” Label For News Results “For Context”

Source: On-Page SEO - SEO Blog by Ahrefs

By: Joshua Hardwick

03/28/24

Google is testing an

Search News Buzz Video Recap: Google Core & Reviews Update Not Done, Google Simple Search, Date Issues, Follower Counts & More

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/28/24

This week was much slower than the previous weeks, and yes, the core and reviews updates are not yet completed, and Google has no estimate for us on when they will be…

Why You Should NEVER Buy Google Reviews – GatherUp

Source: Unknown Source

03/27/24

Learn why you shouldn’t buy Google reviews and get an alternative that will help you automatically get Google reviews for a whole lot cheaper than buying them!

Snapchat is testing an ad-free subscription

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/27/24

A new $10.50 monthly tier offers users the ability to explore the platform without disruption from Story and Lens ads.

Black Friday Deals – From SEO Notebook!

Source: Search Engine Land

By: Brad Smith

03/26/24

One-hour Consulting Call with Steve Toth + loads of extras! Here’s what you’ll get: • 1-hour consulting call with Steve Toth, discuss your website, get actionable advice, get hooked up with Steve’s…

Quality rater and algorithmic evaluation systems: Are major changes coming?

Source: Search Engine Land

By: Barry Schwartz

03/26/24

Recent breakthroughs indicate that AI systems can replace human raters in search evaluation. Still, concerns remain over quality and bias.

Follower Count Fully Live In Google Search Result Snippets

Source: Search Engine Land

By: DebugBear

03/26/24

Google seems to have fully rolled out the follower count in the search result snippets for social media sites like YouTube, LinkedIn, Instagram, X and others. This was being tested back in…

SEO Manager ~ Market My Market ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/26/24

The SEO Manager will be experienced in data-driven SEO strategies, possess a deep knowledge of all the functional areas of SEO, and excel at managing a team. The SEO manager has ownership…

Seven FAQs On Automatically-Created Assets For Google Responsive Search Ads

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/26/24

Google’s Ad Liaison, Ginny Marvin, posted seven FAQs around automatically-created assets (ACA) for responsive search ads. She posted these on X yesterday, and I figured I’d archive them here.Q. What�

SEO Manager ~ ONQOR Group ~ £40,000 ~ Remote (UK)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/25/24

ONQOR Group is a 360° Marketing & Technology Agency proudly developing high-quality Marketing with efficient systems in place. We are heavily creative, with a focus on helping brands that are sustainable, ethical…

How much does SEO cost?

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/25/24

A look at the true cost of implementing a successful SEO strategy in 2024 that goes beyond just agency and consultant prices.

Vlog #249: Dave DiGregorio On Local Pack Reductions, Diversifying Traffic, Services & The Community

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/25/24

In part one with Dave DiGregorio we spoke about his journey from working in sports memorabilia to getting into SEO. Then in part two, we talk about some local pack reductions, diversifying…

Google admits to paying Apple 36% of Safari revenue – after witness lets figure slip

Source: SEO - Practical Ecommerce

By: Ann Smarty

03/21/24

Google’s lead lawyer “visibly cringed” when the exact figure was accidentally revealed during the federal antitrust trial.

Google Search Adds Follow Feature

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/21/24

Google is rolling out a new search feature to let you follow topics. You can click on a follow button and Google will not only show you more of those topics in…

Automated SEO reporting for clients: The agency’s guide

Source: General SEO - SEO Blog by Ahrefs

By: Despina Gavoyannis

03/20/24

In this step-by-step guide, you’ll learn how to leverage automated SEO reports to strengthen your client-agency relationships.

Google testing new SGE ad format

Source: tomcritchlow.com

03/20/24

The “You May Also Like” feature is presented as a carousel showcasing product titles, images, and the company name.

Google Tests Northeast Arrow By Sitelinks

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/19/24

Google is testing placing a northeast arrow ↗ symbol by the sitelinks in the Google Search results. We have seen arrows before with sitelinks but not the northeast error symbol.This was spotted…

Contract SEO ~ 23k-28k EUR ~ Storm Ideas ~ Remote (EUor UK)

Source: General SEO - SEO Blog by Ahrefs

By: Mateusz Makosiewicz

03/18/24

23k – 28k EUR per year, full time contractor contract ABOUT STORM IDEAS Founded in 2008, we are an international team that works with incredible and globally-recognised clients all over the world,…

Daily Search Forum Recap: November 9, 2023

Source: SEO Blog by Ahrefs

By: Nick Churick

03/13/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is now rolling out…

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