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Technical SEO

Encompasses structured data, site performance, on-page, and off-page technical strategies.

AI Reputation Management – 5 Trends to Help you Scale

Source: Unknown Source

03/11/24

Using AI reputation management tools can help you streamline your workflow, respond to reviews faster, and scale your review strategy.

Microsoft patent on website and site content reliability scores for Bing Search ranking

Source: Expert Level SEO Jobs – SEOjobs.com

By: nick

03/09/24

Having a patent does not mean that Bing is using these techniques in Bing Search – but it is fun to read.

The Best Way to Ask Your Customers for a Google Review: 5 Actionable Tips + Examples – GatherUp

Source: Unknown Source

03/06/24

If you’re trying to grow your business or just get more reviews, this post will provide 5 ways you can ask customers for a Google review.

Google AdSense unveils major changes to how it pays publishers

Source: SEOSLY

By: Olga Zarr

03/05/24

The platform has said its new approach to paying publishers offers more transparency in the media-buying process.

Revolutionizing Review Management: AI-Powered Features and Competitor Reports Unveiled! – GatherUp

Source: Unknown Source

03/05/24

GatherUp releases AI-powered AutoReply, Suggested Responses, & Competitor Reports to help customers streamline their review management.

Google Business Profiles Adds Small Business Attribute

Source: Search Engine Land

By: DebugBear

03/05/24

Google added a new business attribute for small businesses to showcase they are small. You can add it under your Google Business Profile, where you edit your listing and select your attributes.Go…

Google fixed a bug with the October 2023 core update impacting Discover traffic

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/05/24

Some sites may see an increase in their Discover traffic starting soon.

Google: Stop Thinking What Should I Do For Google When Writing Content

Source: Search Engine Land

By: Danny Goodwin

03/04/24

Danny Sullivan, the Google Search Liaison, said that you need to stop thinking,

Visual optimization must-haves for AI-powered search

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/01/24

Boost your SERP visibility with this three-step strategy for optimizing visual assets and gain SEO insights from a real-world case study.

Google: Old Content Doesn’t Make It Unhelpful Content

Source: Search Engine Land

By: Barry Schwartz

02/29/24

Google’s Search Liaison, Danny Sullivan, said on X that just because content is old, it doesn’t mean that content is unhelpful. He said,

SEO Newsletter #97: Olga’s Recap Of October 2023 SEO News – SEOSLY

Source: Link Building - SEO Blog by Ahrefs

By: Joshua Hardwick

02/28/24

I’ve been swamped these last few weeks and ended up missing two issues of our SEO newsletter. But not to worry—I’m back on track and ready to fill you in on

Google On Algorithm Updates: The “Web Changes. Content Changes. People’s Expectations Change”

Source: Search Engine Land

By: Benjamin Wenner

02/28/24

Danny Sullivan, Google’s Search Liaison, defended why Google pushed out search ranking algorithm updates, saying on X,

Google Ads To Enforce Certified Click Tracker Policies Soon

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/28/24

A few months ago, we reported that Google Ads may disapprove some ads for using third-party click-tracking services that are not on their approved list. Google updated us and now is telling…

Google Search Algorithm Ranking Update October 27 (Unconfirmed)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/27/24

On the heels of the last unconfirmed Google Search ranking algorithm update that touched down on October 25th, I am seeing signs of another tremor this morning – October 27th. Again, this…

Free SEO Audit Template for 2023

Source: Search Engine Land

By: Simone De Palma

02/26/24

100% free to download in multiple formats (PDF, Excel, Google Docs, etc.)

How NOT to Respond to Reviews: 10 Pitfalls to Avoid + Example Copy – GatherUp

Source: Unknown Source

02/25/24

97% of review readers look at business responses. But businesses often make mistakes when replying to customers. Learn how to respond to customer reviews.

Google Search Generative Experience Gains “Supportive” Links In About This Result

Source: Search Engine Land

By: Nicola Agius

02/23/24

Google announced yesterday that the Google Search Generative Experience has added new

Announcing Three New Courses

Source: Search Engine Land

By: Mark Williams-Cook

02/23/24

Master the fundamentals of getting SEO projects executed by tech teams.

B2B SEO tips: 4 ways to drive organic search success

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/22/24

B2B SEO isn’t just about driving rankings but also revenue. Learn how to reach your target audience and improve your bottom line with SEO.

Google Search Algorithm Ranking Update October 25 (Unconfirmed)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/22/24

I am seeing signs of another possible Google Search ranking algorithm update today that kicked off last night into today (October 24 and October 25). This is an unconfirmed update, Google has…

Google rich results for events removed from search snippets

Source: Search Engine Land

By: Kaspar Szymanski

02/20/24

You may have noticed a reduction in clicks from Google Search related to this change.

Yelp unveils enhanced ad targeting capabilities

Source: Search Engine Land

By: DebugBear

02/20/24

Neural network usage has reportedly improved its search results, photo classification abilities and Waitlist accuracy.

Google Search Product Overlay Nearby Store Filter

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/20/24

For many years now, Google Search has offered ways to find products that are in stores near your location. Now the product overlay feature within Google Search also lets you filter by…

5 Types of Holiday Local Business Content You Should Promote

Source: moz (en-US)

02/20/24

Uncover 5 key types of holiday shopping season content to boost your business’s visibility and thrive this festive season.

Google Ads turns 23: A look back at the biggest changes and advances in search

Source: Search Engine Land

By: Barry Schwartz

02/19/24

A lot has happened this year, from new ad products and the retirement of attribution models to ads on SGE and the antitrust trial.

Search Engine Land Awards 2023: And the winners are…

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/19/24

Here are all the individuals, agencies and in-house teams who have earned Search Engine Land awards for excellence in SEO in PPC in 2023.

Google Analytics 4 adds new customization features for 360 customers

Source: Data & Studies - SEO Blog by Ahrefs

By: Mateusz Makosiewicz

02/14/24

The new features are only available to 360 customers using GA4 – those still using Universal Analytics 360 are being urged to switch over.

The Top 3 Google Ranking Factors That Really Matter

Source: Search Engine Land

By: Ryan Jones

02/13/24

Start by really understanding Google’s motivation and how it works, so you can shape your approach to content and SEO strategy in order to rank.

New Google Graphical Choose Location For Search Results Overlay

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/12/24

Google is testing a new method to ask users to choose their location to better localize or personalize the search results presented to that searcher. This overlay says,

Baidu to integrate ERNIE 4.0, which ‘rivals’ GPT-4, into Search

Source: The Internet Marketing Driver

By: Glenn Gabe

02/09/24

The Chinese tech giant is planning to incorporate Ernie 4.0 into its search engine, which will change its SERPs.

Google Ads serving/spending issue resolved after almost 3 days

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/06/24

Late Friday afternoon, Google has told us the issue with Google Ads has been resolved.

How to customize the lock screen in Android 14

Source: Ahrefs - Medium

By: Javier Chávarri

02/05/24

Make your Android phone’s lock screen unique.

People Icon In Google Autocomplete Search Bar

Source: Search Engine Land

By: Ryan Jones

02/05/24

Google Search seems to be testing adding a people icon in the search bar, auto-complete search bar. I am told the people icons only show up when in the perspectives filter, but…

Google tests adding a Discover Feed to its valuable desktop homepage

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/05/24

Part of an experiment currently running in India.

Remaking the app store — Benedict Evans

Source: Essays — Benedict Evans

By: Benedict Evans

02/03/24

The EU has finally made Apple redesign the App Store, 15 years after we started arguing about it, and no-one is happy with the result. In the next few years there’ll be…

Google News Showcase Can Show In Google Discover

Source: moz (en-US)

02/02/24

The Google News Showcase is new for those in the US and with that we are seeing content from within the Google News Showcase show up in more places. One place it…

Webinar: Win customer loyalty across channels

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/01/24

Learn how to transform your marketing game from reactive to predictive.

Is your brand guilty of greenwashing in your Google Ads?

Source: Search Engine Land

By: Barry Schwartz

01/31/24

Monitor your Google Ads account for greenwashing claims and ensure your messaging aligns with your brand’s environmental efforts.

Google testing more subtle Search Generative Experience design

Source: Search Engine Land

By: Adam Riemer

01/29/24

This “lite” version as some are calling it fits better with the current traditional search results.

5 Google Analytics Reports Every PPC Marketer Needs To Know About

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/26/24

Supercharge your PPC campaign performance with GA4 reports that provide meaningful trends over time.

The Pixel 8 and the what-is-a-photo apocalypse

Source: SEO - Practical Ecommerce

By: Ann Smarty

01/25/24

Google’s new AI photo editing tools could be a slippery slope.

Senior SEO Manager ~ GoodRX ~ $131k-229k ~ Hybrid – Seattle, San Fran or New York (US)

Source: SEO - Practical Ecommerce

By: Ann Smarty

01/25/24

GoodRx is America’s healthcare marketplace. Each month, millions of people visit goodrx.com to find reliable health information and discounts for their healthcare — and we’ve helped people save over $60 billion since 2011. We…

Google’s seven-year Pixel update promise is historic — or meaningless

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/25/24

Google picks who gets features.

SEO Internship ~ The Verge ~ NOT Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/25/24

You might be described as someone who is insufferable and enjoys degrading the internet.  If this is you, then you may be the perfect person to help The Verge with this new…

Reddit expands its learning hub with new features, courses and certifications

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/24/24

The new resources aim to help advertisers better understand Reddit’s audiences, unique targeting capabilities and ad formats.

SEO Consultant ~ DealerOn ~ $37k-$66k ~ Remote (US)

Source: Search Engine Land

By: Brad Smith

01/23/24

The SEO Consultant will be responsible for handling all day-to-day tasks and work on our SEO accounts. They will also act as the first point of contact for basic client or task-related questions….

Meta to charge $14 a month for ad-free Instagram and Facebook subscriptions

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/23/24

The paid-for versions of the apps are reportedly being rolled out in Europe in response to the EU’s Digital Services Act.

Obituary Spam On Google Too Fast & Out Of Control

Source: Technical SEO - SEO Blog by Ahrefs

By: Despina Gavoyannis

01/22/24

For years and years now, spammers have been creating fake obituaries using automated methods. In fact, Danny Goodwin covered the issue Google Search has with obituary spam a couple of years ago…

Daily Search Forum Recap: October 4, 2023

Source: Unknown Source

By: Gianluca Fiorelli

01/21/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Apple Business Connect, the local…

Google Search Popular Stores Section

Source: General SEO - SEO Blog by Ahrefs

By: Patrick Stox

01/18/24

Google is testing a section titled

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