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Technical SEO

Encompasses structured data, site performance, on-page, and off-page technical strategies.

B2B SEO tips: 4 ways to drive organic search success

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/22/24

B2B SEO isn’t just about driving rankings but also revenue. Learn how to reach your target audience and improve your bottom line with SEO.

Google Search Algorithm Ranking Update October 25 (Unconfirmed)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/22/24

I am seeing signs of another possible Google Search ranking algorithm update today that kicked off last night into today (October 24 and October 25). This is an unconfirmed update, Google has…

Google rich results for events removed from search snippets

Source: Search Engine Land

By: Kaspar Szymanski

02/20/24

You may have noticed a reduction in clicks from Google Search related to this change.

Yelp unveils enhanced ad targeting capabilities

Source: Search Engine Land

By: DebugBear

02/20/24

Neural network usage has reportedly improved its search results, photo classification abilities and Waitlist accuracy.

Google Search Product Overlay Nearby Store Filter

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/20/24

For many years now, Google Search has offered ways to find products that are in stores near your location. Now the product overlay feature within Google Search also lets you filter by…

5 Types of Holiday Local Business Content You Should Promote

Source: moz (en-US)

02/20/24

Uncover 5 key types of holiday shopping season content to boost your business’s visibility and thrive this festive season.

Google Ads turns 23: A look back at the biggest changes and advances in search

Source: Search Engine Land

By: Barry Schwartz

02/19/24

A lot has happened this year, from new ad products and the retirement of attribution models to ads on SGE and the antitrust trial.

Search Engine Land Awards 2023: And the winners are…

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/19/24

Here are all the individuals, agencies and in-house teams who have earned Search Engine Land awards for excellence in SEO in PPC in 2023.

Google Analytics 4 adds new customization features for 360 customers

Source: Data & Studies - SEO Blog by Ahrefs

By: Mateusz Makosiewicz

02/14/24

The new features are only available to 360 customers using GA4 – those still using Universal Analytics 360 are being urged to switch over.

The Top 3 Google Ranking Factors That Really Matter

Source: Search Engine Land

By: Ryan Jones

02/13/24

Start by really understanding Google’s motivation and how it works, so you can shape your approach to content and SEO strategy in order to rank.

New Google Graphical Choose Location For Search Results Overlay

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/12/24

Google is testing a new method to ask users to choose their location to better localize or personalize the search results presented to that searcher. This overlay says,

Baidu to integrate ERNIE 4.0, which ‘rivals’ GPT-4, into Search

Source: The Internet Marketing Driver

By: Glenn Gabe

02/09/24

The Chinese tech giant is planning to incorporate Ernie 4.0 into its search engine, which will change its SERPs.

Google Ads serving/spending issue resolved after almost 3 days

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/06/24

Late Friday afternoon, Google has told us the issue with Google Ads has been resolved.

How to customize the lock screen in Android 14

Source: Ahrefs - Medium

By: Javier Chávarri

02/05/24

Make your Android phone’s lock screen unique.

People Icon In Google Autocomplete Search Bar

Source: Search Engine Land

By: Ryan Jones

02/05/24

Google Search seems to be testing adding a people icon in the search bar, auto-complete search bar. I am told the people icons only show up when in the perspectives filter, but…

Google tests adding a Discover Feed to its valuable desktop homepage

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/05/24

Part of an experiment currently running in India.

Remaking the app store — Benedict Evans

Source: Essays — Benedict Evans

By: Benedict Evans

02/03/24

The EU has finally made Apple redesign the App Store, 15 years after we started arguing about it, and no-one is happy with the result. In the next few years there’ll be…

Google News Showcase Can Show In Google Discover

Source: moz (en-US)

02/02/24

The Google News Showcase is new for those in the US and with that we are seeing content from within the Google News Showcase show up in more places. One place it…

Webinar: Win customer loyalty across channels

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/01/24

Learn how to transform your marketing game from reactive to predictive.

Is your brand guilty of greenwashing in your Google Ads?

Source: Search Engine Land

By: Barry Schwartz

01/31/24

Monitor your Google Ads account for greenwashing claims and ensure your messaging aligns with your brand’s environmental efforts.

Google testing more subtle Search Generative Experience design

Source: Search Engine Land

By: Adam Riemer

01/29/24

This “lite” version as some are calling it fits better with the current traditional search results.

5 Google Analytics Reports Every PPC Marketer Needs To Know About

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/26/24

Supercharge your PPC campaign performance with GA4 reports that provide meaningful trends over time.

The Pixel 8 and the what-is-a-photo apocalypse

Source: SEO - Practical Ecommerce

By: Ann Smarty

01/25/24

Google’s new AI photo editing tools could be a slippery slope.

Senior SEO Manager ~ GoodRX ~ $131k-229k ~ Hybrid – Seattle, San Fran or New York (US)

Source: SEO - Practical Ecommerce

By: Ann Smarty

01/25/24

GoodRx is America’s healthcare marketplace. Each month, millions of people visit goodrx.com to find reliable health information and discounts for their healthcare — and we’ve helped people save over $60 billion since 2011. We…

Google’s seven-year Pixel update promise is historic — or meaningless

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/25/24

Google picks who gets features.

SEO Internship ~ The Verge ~ NOT Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/25/24

You might be described as someone who is insufferable and enjoys degrading the internet.  If this is you, then you may be the perfect person to help The Verge with this new…

Reddit expands its learning hub with new features, courses and certifications

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/24/24

The new resources aim to help advertisers better understand Reddit’s audiences, unique targeting capabilities and ad formats.

SEO Consultant ~ DealerOn ~ $37k-$66k ~ Remote (US)

Source: Search Engine Land

By: Brad Smith

01/23/24

The SEO Consultant will be responsible for handling all day-to-day tasks and work on our SEO accounts. They will also act as the first point of contact for basic client or task-related questions….

Meta to charge $14 a month for ad-free Instagram and Facebook subscriptions

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/23/24

The paid-for versions of the apps are reportedly being rolled out in Europe in response to the EU’s Digital Services Act.

Obituary Spam On Google Too Fast & Out Of Control

Source: Technical SEO - SEO Blog by Ahrefs

By: Despina Gavoyannis

01/22/24

For years and years now, spammers have been creating fake obituaries using automated methods. In fact, Danny Goodwin covered the issue Google Search has with obituary spam a couple of years ago…

Daily Search Forum Recap: October 4, 2023

Source: Unknown Source

By: Gianluca Fiorelli

01/21/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Apple Business Connect, the local…

Google Search Popular Stores Section

Source: General SEO - SEO Blog by Ahrefs

By: Patrick Stox

01/18/24

Google is testing a section titled

Hidden Gems in PPC: 10 Underutilized Levers Across Google and Microsoft Ads

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/17/24

Stay ahead in the ever-evolving digital advertising landscape by using these often overlooked search reports and settings in both ad networks.

6 Audience Ads Updates From Microsoft Advertising

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/16/24

Explore Microsoft Advertising’s October announcements, including several new Audience Ads features and a reminder to try Performance Max.

Someone already unboxed the Google Pixel 8 and 8 Pro

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/15/24

The Pixel 8 launch event is just days away.

Chromebook Plus is Google’s new certification for premium Chromebooks

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/15/24

It’s like Intel Evo but for Chromebooks.

Apple plans to upgrade the App Store’s search engine, and it might not stop there

Source: The Internet Marketing Driver

By: Glenn Gabe

01/12/24

Apple has all the pieces to mount a Google search competitor.

SEO Specialist ~ Fruition ~ $50k-$70k ~ Denver CO (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/12/24

SEO Specialist (Must be in Denver, Colorado) At Fruition, we lead the digital marketing field by delivering results that matter most to our clients. Join us as an SEO Specialist and you…

How to recover from the Google rich results shake-up

Source: Search Engine Land

By: JetOctopus

01/11/24

Learn the far-reaching consequences of Google’s changes to HowTo and FAQ rich results and actionable steps to get back on track.

Human Art At Google

Source: moz (en-US)

01/11/24

Here is a photo from the GooglePlex, the Google headquarters in Mountain View, California. You can see a side view of this art project shows a human silhouette of sorts. I have…

Google Search Generative Experience adds About this result feature

Source: SEOSLY

By: Olga Zarr

01/10/24

Google will soon add the About this result feature for individual links that are included in SGE responses.

Google: We Won’t Stop Giving Advice To Websites Despite Some Creating Made For Google Sites

Source: Search Engine Land

By: Nicola Agius

01/09/24

Google’s John Mueller defends Google’s position of helping SEOs by providing documentation, video content, and responses to questions on multiple channels. This comes after some are upset that Google

Is Alt Text A Ranking Factor For Google Image Search?

Source: Search Engine Land

By: Barry Schwartz

01/09/24

Delve into the question of whether alt tags influence your organic search rankings (or not). Here’s what you need to know.

Link Building Outreach Guide For Beginners

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/09/24

This guide contains a non-spammy approach to link building outreach and details on running campaigns with link building tools.

The Must-Attend Event For Publishers: News & Editorial SEO Summit

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/09/24

Join NESS 2023 for access to the smartest minds in the news, SEO & publishing industries as they share their insights and expertise.

Google Indexing Public Bard Conversations In Search Results

Source: The SEO Rant

By: Mordy Oberstein

01/05/24

Google is indexing conversations with its AI chatbot in search results. Users should be cautious as private chats may become public.

Apple and Google are changing the way we listen to podcasts

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/05/24

Both companies are making big moves that will change how listeners approach audio programming.

Amazon Bets Big On AI Startup Anthropic With $4 Billion Investment

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/05/24

Amazon invests $4 billion in AI startup Anthropic to advance next-generation AI through strategic collaboration.

What Is Quality Data And How It Connects Search, Content, And AI Success

Source: General SEO - SEO Blog by Ahrefs

By: Despina Gavoyannis

01/04/24

Discover why quality data is pivotal in harnessing AI-first technologies, to optimize content for maximum impact across multiple digital channels

The Three Pillars Of Content Marketing Strategy

Source: Search Engine Land

By: Nicola Agius

01/04/24

Unlock success with core content marketing pillars: communication, experiences, and operations. Learn how these pillars drive an effective strategy.

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