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Technical SEO

Encompasses structured data, site performance, on-page, and off-page technical strategies.

Google Search Generative Experience Gains “Supportive” Links In About This Result

Source: Search Engine Land

By: Nicola Agius

Posted on February 23, 2024

Google announced yesterday that the Google Search Generative Experience has added new

Announcing Three New Courses

Source: Search Engine Land

By: Mark Williams-Cook

Posted on February 23, 2024

Master the fundamentals of getting SEO projects executed by tech teams.

B2B SEO tips: 4 ways to drive organic search success

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on February 22, 2024

B2B SEO isn’t just about driving rankings but also revenue. Learn how to reach your target audience and improve your bottom line with SEO.

Google Search Algorithm Ranking Update October 25 (Unconfirmed)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on February 22, 2024

I am seeing signs of another possible Google Search ranking algorithm update today that kicked off last night into today (October 24 and October 25). This is an unconfirmed update, Google has…

Google rich results for events removed from search snippets

Source: Search Engine Land

By: Kaspar Szymanski

Posted on February 20, 2024

You may have noticed a reduction in clicks from Google Search related to this change.

Yelp unveils enhanced ad targeting capabilities

Source: Search Engine Land

By: DebugBear

Posted on February 20, 2024

Neural network usage has reportedly improved its search results, photo classification abilities and Waitlist accuracy.

Google Search Product Overlay Nearby Store Filter

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on February 20, 2024

For many years now, Google Search has offered ways to find products that are in stores near your location. Now the product overlay feature within Google Search also lets you filter by…

5 Types of Holiday Local Business Content You Should Promote

Source: moz (en-US)

Posted on February 20, 2024

Uncover 5 key types of holiday shopping season content to boost your business’s visibility and thrive this festive season.

Google Ads turns 23: A look back at the biggest changes and advances in search

Source: Search Engine Land

By: Barry Schwartz

Posted on February 19, 2024

A lot has happened this year, from new ad products and the retirement of attribution models to ads on SGE and the antitrust trial.

Search Engine Land Awards 2023: And the winners are…

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on February 19, 2024

Here are all the individuals, agencies and in-house teams who have earned Search Engine Land awards for excellence in SEO in PPC in 2023.

Google Analytics 4 adds new customization features for 360 customers

Source: Data & Studies - SEO Blog by Ahrefs

By: Mateusz Makosiewicz

Posted on February 14, 2024

The new features are only available to 360 customers using GA4 – those still using Universal Analytics 360 are being urged to switch over.

The Top 3 Google Ranking Factors That Really Matter

Source: Search Engine Land

By: Ryan Jones

Posted on February 13, 2024

Start by really understanding Google’s motivation and how it works, so you can shape your approach to content and SEO strategy in order to rank.

New Google Graphical Choose Location For Search Results Overlay

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on February 12, 2024

Google is testing a new method to ask users to choose their location to better localize or personalize the search results presented to that searcher. This overlay says,

Baidu to integrate ERNIE 4.0, which ‘rivals’ GPT-4, into Search

Source: The Internet Marketing Driver

By: Glenn Gabe

Posted on February 9, 2024

The Chinese tech giant is planning to incorporate Ernie 4.0 into its search engine, which will change its SERPs.

Google Ads serving/spending issue resolved after almost 3 days

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on February 6, 2024

Late Friday afternoon, Google has told us the issue with Google Ads has been resolved.

How to customize the lock screen in Android 14

Source: Ahrefs - Medium

By: Javier Chávarri

Posted on February 5, 2024

Make your Android phone’s lock screen unique.

People Icon In Google Autocomplete Search Bar

Source: Search Engine Land

By: Ryan Jones

Posted on February 5, 2024

Google Search seems to be testing adding a people icon in the search bar, auto-complete search bar. I am told the people icons only show up when in the perspectives filter, but…

Google tests adding a Discover Feed to its valuable desktop homepage

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on February 5, 2024

Part of an experiment currently running in India.

Remaking the app store — Benedict Evans

Source: Essays — Benedict Evans

By: Benedict Evans

Posted on February 3, 2024

The EU has finally made Apple redesign the App Store, 15 years after we started arguing about it, and no-one is happy with the result. In the next few years there’ll be…

Google News Showcase Can Show In Google Discover

Source: moz (en-US)

Posted on February 2, 2024

The Google News Showcase is new for those in the US and with that we are seeing content from within the Google News Showcase show up in more places. One place it…

Webinar: Win customer loyalty across channels

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on February 1, 2024

Learn how to transform your marketing game from reactive to predictive.

Is your brand guilty of greenwashing in your Google Ads?

Source: Search Engine Land

By: Barry Schwartz

Posted on January 31, 2024

Monitor your Google Ads account for greenwashing claims and ensure your messaging aligns with your brand’s environmental efforts.

Google testing more subtle Search Generative Experience design

Source: Search Engine Land

By: Adam Riemer

Posted on January 29, 2024

This “lite” version as some are calling it fits better with the current traditional search results.

5 Google Analytics Reports Every PPC Marketer Needs To Know About

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on January 26, 2024

Supercharge your PPC campaign performance with GA4 reports that provide meaningful trends over time.

The Pixel 8 and the what-is-a-photo apocalypse

Source: SEO - Practical Ecommerce

By: Ann Smarty

Posted on January 25, 2024

Google’s new AI photo editing tools could be a slippery slope.

Senior SEO Manager ~ GoodRX ~ $131k-229k ~ Hybrid – Seattle, San Fran or New York (US)

Source: SEO - Practical Ecommerce

By: Ann Smarty

Posted on January 25, 2024

GoodRx is America’s healthcare marketplace. Each month, millions of people visit goodrx.com to find reliable health information and discounts for their healthcare — and we’ve helped people save over $60 billion since 2011. We…

Google’s seven-year Pixel update promise is historic — or meaningless

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on January 25, 2024

Google picks who gets features.

SEO Internship ~ The Verge ~ NOT Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on January 25, 2024

You might be described as someone who is insufferable and enjoys degrading the internet.  If this is you, then you may be the perfect person to help The Verge with this new…

Reddit expands its learning hub with new features, courses and certifications

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on January 24, 2024

The new resources aim to help advertisers better understand Reddit’s audiences, unique targeting capabilities and ad formats.

SEO Consultant ~ DealerOn ~ $37k-$66k ~ Remote (US)

Source: Search Engine Land

By: Brad Smith

Posted on January 23, 2024

The SEO Consultant will be responsible for handling all day-to-day tasks and work on our SEO accounts. They will also act as the first point of contact for basic client or task-related questions….

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