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Technical SEO

Encompasses structured data, site performance, on-page, and off-page technical strategies.

Google Launches Free & Paid Generative AI Training Courses

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/04/24

Google launches free and paid generative AI training courses on the Cloud Skills Boost platform.

Google Gary Illyes: Comments Sections On Websites Can Be Good

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/02/24

Gary Illyes from the Google Search team said at PubCon that comments sections on websites can be a good thing. This messaging is on target with what Google has said about comments…

Bing Chat Personalized Answers – aka Memory

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/28/23

Bing Chat announced yesterday at the AI event a new Bing Chat feature that uses

Google is planning to update its Misleading Representation policy

Source: SEOSLY

By: Olga Zarr

12/27/23

Advertisers found to be in violation of Google’s policies face having their accounts suspended.

Bing Webmaster Tools disavow link tool is going away

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/26/23

After about a decade, Bing has decided to sunset the disavow link because it is no longer needed.

Unlocking Competitive Insights For SEO: A Step-by-Step Guide

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/22/23

Learn and apply successful tactics to find insights from competitors to enhance your search presence using popular SEO tools.

Daily Search Forum Recap: September 20, 2023

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/22/23

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. It’s been about six days…

8 new and updated Pinterest products for advertisers

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/20/23

The platform says its new and improved tools have been designed to help brands better connect with the Pinterest audience.

Microsoft Audience Ads announces new AI bid strategies and market expansion

Source: General SEO - SEO Blog by Ahrefs

By: Patrick Stox

12/19/23

The tech giant has launched Maximize Conversion and Target CPA in beta, and is planning a general roll out in October 2023.

Should you block GPTbot?

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/18/23

84% of sites are likely to block ChatGPT. 790 of the top 1,000 sites have a business model that’s not incentivized to give generative AI their data. 🗺️Context: An analysis of the…

What changed with Google’s September 14, 2023 helpful content system update? – Marie Haynes

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/15/23

Content on subdomains can impact your whole domain. Freshness may become even more important?

Properly preparing for the predictable: Peak seasonality

Source: moz (en-US)

By: Lidia Infante

12/15/23

You know your peak season is coming, but are you actually prepared for it? Here’s what you should do before traffic and CPC increases.

Google Drops All How-To Rich Results For Desktop (& Mobile) Search

Source: Search Engine Land

By: Danny Goodwin

12/14/23

In August, Google announced it would do away with How-to rich results on the mobile search results. Now, Google has decided to completely do away with How-to rich results both on mobile…

Google Business Profiles Attributes For Nursing Room & Are Children Allowed For Restaurants

Source: MarketingSyrup

By: Kristina Azarenko

12/14/23

Google has added a couple of new attributes to Google Business Profiles. One is for does the location has a nursing room for mothers to feed their babies, and the other is…

SEO scalability: We have a problem

Source: Search Engine Land

By: Rachel Fredrickson (Howe)

12/13/23

Advances in generative AI technology have led many to declare it the future of SEO content. Here’s why it isn’t.  

Picking sharp problems, increasing virality, and unique product frameworks | Oji Udezue (Typeform, Twitter, Calendly, Atlassian)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/13/23

Listen now (76 mins) | Brought to you by Jira Product Discovery—Atlassian’s new prioritization and roadmapping tool built for product teams — Oji Udezue is Chief Product Officer at Typeform and has…

Ethical Marketing: Definition, Principles, & Examples

Source: Unknown Source

By: Gianluca Fiorelli

12/11/23

A better way of doing things.

Evergreen Content Explained: 2 Key Ingredients for Success

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/05/23

Stand the test of time.

Elon Musk Confirms Removal Of Context For Links In X Posts

Source: Search Engine Land

By: Barry Schwartz

11/29/23

How will X’s plan to eliminate headlines from shared links in posts affect content marketers and publishers? Explore the implications in this article.

Threads By Instagram Expands To Web Browsers This Week

Source: Google Search Central Blog

11/29/23

Explore the latest announcement from Threads as Instagram brings its microblogging platform to desktop browsers with a new web interface.

Generative Search AI and Its Impact on Local SEO: An Agency’s Guide – GatherUp

Source: Unknown Source

08/25/23

Take a closer look at traditional vs. generative search AI, the implications for local search, and what you can do about it as an agency.

How to Conduct 2 Types of Surveys Critical to Customer Loyalty – GatherUp

Source: Unknown Source

08/25/23

Learn about how CSAT and NPS surveys are critical to driving customer loyalty and improving the customer experience.

Third-Party vs First-Party Data vs Zero-Party Data: Which is Most Valuable? – GatherUp

Source: Unknown Source

08/25/23

Learn the definitions, benefits, and drawbacks of third-party data versus first-party data versus zero-party data.

The Best Way to Set Up a Google Business Profile for Franchises – GatherUp

Source: Unknown Source

08/15/23

Learn how to set up a Google Business Profile as a franchise to ensure local search rankings and easier optimizations.

The Roadmap to Success: Evaluating Online Reputation for Local Businesses – GatherUp

Source: Unknown Source

08/15/23

A lot can influence the online reputation of local businesses. Lear the three most influential factors and what metrics to look at for effective reputation management.

4 Ways to Use Customer Reviews to Improve the Customer Experience – GatherUp

Source: Unknown Source

08/10/23

Learn how customer feedback drives innovation, personalization, and loyalty and discover 4 actionable strategies for improved customer experience.

How Reviews Influence Customer Decisions – GatherUp

Source: Unknown Source

08/01/23

Get an understanding of why customers write reviews and how they influence others’ online behavior.

How Google Reviews Can Help You Successfully Launch a New Franchise Location – GatherUp

Source: Unknown Source

07/26/23

Learn the steps and methods for getting the Google reviews you need to help launch a new and successful franchise location.

Reviews, What Have You Done For Me Lately? – GatherUp

Source: Unknown Source

05/29/23

In recent weeks I have given a number of presentations at conferences focusing on reviews.  With perfect timing, the BrightLocal 2015 consumer review

New Feature: GatherUp Now Integrates With Google Sheets to Improve Your Workflow – GatherUp

Source: Unknown Source

05/29/23

Setting up a Google Sheets integration will automatically send customer data from Google Sheets to GatherUp for automated email or SMS review requests.

Building Consumer Confidence As You Re-open Your Business During COVID-19 – GatherUp

Source: Unknown Source

05/29/23

Messaging, listening and adaptation needed to re-open during COVID-19. Tips, examples and strategy to ensure consumer confidence.

Case Study: How Zoës Kitchen Increased Google Reviews By 287% – GatherUp

Source: Unknown Source

05/29/23

This statement, made by our client Zoës Kitchen, is completely spot on. GatherUp started working with Zoës Kitchen, a 260 location fast casual restaurant

Google As the New Home Page – One Big Tactical Guide – GatherUp

Source: Unknown Source

05/29/23

Increasingly, consumers are getting in touch with your business directly from the Google search results and not clicking any of the links and local resources.

Will Google’s New Privacy Policies Affect Reviews? – GatherUp

Source: Unknown Source

05/29/23

Google recently announced that they would now delete private web and location history data from their servers after 18 months unless advised otherwise. They

Cool Google SMB Review Marketing Tool – GatherUp

Source: Unknown Source

05/29/23

First noticed by Chris Barnard, the owner of 1LocalBusiness.com, Google is offering up this very slick way for a small business to leverage their Google

Generate More Online Reviews With Optimized Templates – GatherUp

Source: Unknown Source

05/29/23

Focused on the consumer mobile experience, we’ve fine-tuned spacing, sizing, content, and added auto-scrolling all aimed at generating more online reviews for your business.

September Local SEO Webinar Recap – GatherUp

Source: Unknown Source

05/29/23

GatherUp’s third local SEO webinar covering both local search tips and a lengthy AMA section featured Amanda Jordan and Claire Carlile along with myself and

When You Don’t Need to Ask for Reviews – You Are Just That Good – GatherUp

Source: Unknown Source

05/29/23

I recently returned from a vacation to Vietnam and Cambodia. It was amazing as we motorbiked around Ho Chi Minh city and then bicycled across the Mekong Delta

Google Fully Rolls Out Q & A Auto-Suggest Answers – GatherUp

Source: Unknown Source

05/29/23

In April, Google rolled out a cool Business Profile (aka Knowledge Panel) feature that auto-suggested answers to new Google Q & A questions. Over the past

When & How to Remove a Google Review – GatherUp

Source: Unknown Source

05/24/23

Google reviews are critical to local business success. Learn to manage your reviews including when and how to remove a Google review.

Benefits of Negative Reviews—They Can Be a Good Thing! – GatherUp

Source: Unknown Source

05/08/23

Believe it or not, there are benefits of negative reviews. Read on to learn how they impact your business, and what you can do about them.

5 Benefits of Replying to Reviews

Source: Unknown Source

05/05/23

When it comes to managing your online reputation, it’s not just about getting reviews. Here are the benefits you can expect from replying to reviews.

How to Reply to Positive & Negative Customer Reviews

Source: Unknown Source

04/25/23

Learn what reviews to reply to, get templates, and best practices for replying to positive and negative customer reviews.

3 Tips to Get Reviews as a New Business – GatherUp

Source: Unknown Source

04/20/23

Customer reviews are critical to building a customer base. Check out these three easy steps to start getting customer reviews as a new business.

How to Get Google Reviews as a New Business – GatherUp

Source: Unknown Source

04/19/23

One of the most important things you can do to ensure your new business is successful is by knowing how to get Google reviews.

How Displaying Reviews on Location Pages Improves Reviews, Ratings, and Business – GatherUp

Source: Unknown Source

04/02/23

Displaying reviews on on location pages has several benefits from more social proof to higher conversion rates to higher rankings on search results.

Webinar: Local Search AMA – GatherUp

Source: Unknown Source

03/24/23

In our efforts to bring our customers and local SEO professionals valuable content we are excited to host a local search webinar on Thursday, April 23rd at

Webinar: Local Search AMA – June 23rd – GatherUp

Source: Unknown Source

03/24/23

Local SEO experts share their top tips and insight in an AMA format on June 23rd. Join Joy Hawkins, Krystal Taing, Aaron Weiche and Mike Blumenthal for a great local SEO webinar.

Reputation Is More Than Stars – GatherUp

Source: Unknown Source

03/24/23

See how one local insurance agent used a podcast, sports and beer to build a better reputation, win at local digital marketing on Facebook and Twitter.

SURVEY: Are We As Good As We Think We Are? – GatherUp

Source: Unknown Source

03/23/23

We all think we are doing a great job running our businesses. But are we doing as well as we think we are? I know personally that I almost always have the…

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