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Technical SEO

Encompasses structured data, site performance, on-page, and off-page technical strategies.

Is Alt Text A Ranking Factor For Google Image Search?

Source: Search Engine Land

By: Barry Schwartz

Posted on January 9, 2024

Delve into the question of whether alt tags influence your organic search rankings (or not). Here’s what you need to know.

Link Building Outreach Guide For Beginners

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on January 9, 2024

This guide contains a non-spammy approach to link building outreach and details on running campaigns with link building tools.

The Must-Attend Event For Publishers: News & Editorial SEO Summit

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on January 9, 2024

Join NESS 2023 for access to the smartest minds in the news, SEO & publishing industries as they share their insights and expertise.

Google Indexing Public Bard Conversations In Search Results

Source: The SEO Rant

By: Mordy Oberstein

Posted on January 5, 2024

Google is indexing conversations with its AI chatbot in search results. Users should be cautious as private chats may become public.

Apple and Google are changing the way we listen to podcasts

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on January 5, 2024

Both companies are making big moves that will change how listeners approach audio programming.

Amazon Bets Big On AI Startup Anthropic With $4 Billion Investment

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on January 5, 2024

Amazon invests $4 billion in AI startup Anthropic to advance next-generation AI through strategic collaboration.

What Is Quality Data And How It Connects Search, Content, And AI Success

Source: General SEO - SEO Blog by Ahrefs

By: Despina Gavoyannis

Posted on January 4, 2024

Discover why quality data is pivotal in harnessing AI-first technologies, to optimize content for maximum impact across multiple digital channels

The Three Pillars Of Content Marketing Strategy

Source: Search Engine Land

By: Nicola Agius

Posted on January 4, 2024

Unlock success with core content marketing pillars: communication, experiences, and operations. Learn how these pillars drive an effective strategy.

Google Launches Free & Paid Generative AI Training Courses

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on January 4, 2024

Google launches free and paid generative AI training courses on the Cloud Skills Boost platform.

Google Gary Illyes: Comments Sections On Websites Can Be Good

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on January 2, 2024

Gary Illyes from the Google Search team said at PubCon that comments sections on websites can be a good thing. This messaging is on target with what Google has said about comments…

Bing Chat Personalized Answers – aka Memory

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 28, 2023

Bing Chat announced yesterday at the AI event a new Bing Chat feature that uses

Google is planning to update its Misleading Representation policy

Source: SEOSLY

By: Olga Zarr

Posted on December 27, 2023

Advertisers found to be in violation of Google’s policies face having their accounts suspended.

Bing Webmaster Tools disavow link tool is going away

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 26, 2023

After about a decade, Bing has decided to sunset the disavow link because it is no longer needed.

Unlocking Competitive Insights For SEO: A Step-by-Step Guide

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 22, 2023

Learn and apply successful tactics to find insights from competitors to enhance your search presence using popular SEO tools.

Daily Search Forum Recap: September 20, 2023

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 22, 2023

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. It’s been about six days…

8 new and updated Pinterest products for advertisers

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 20, 2023

The platform says its new and improved tools have been designed to help brands better connect with the Pinterest audience.

Microsoft Audience Ads announces new AI bid strategies and market expansion

Source: General SEO - SEO Blog by Ahrefs

By: Patrick Stox

Posted on December 19, 2023

The tech giant has launched Maximize Conversion and Target CPA in beta, and is planning a general roll out in October 2023.

Should you block GPTbot?

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 18, 2023

84% of sites are likely to block ChatGPT. 790 of the top 1,000 sites have a business model that’s not incentivized to give generative AI their data. 🗺️Context: An analysis of the…

What changed with Google’s September 14, 2023 helpful content system update? – Marie Haynes

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 15, 2023

Content on subdomains can impact your whole domain. Freshness may become even more important?

Properly preparing for the predictable: Peak seasonality

Source: moz (en-US)

By: Lidia Infante

Posted on December 15, 2023

You know your peak season is coming, but are you actually prepared for it? Here’s what you should do before traffic and CPC increases.

Google Drops All How-To Rich Results For Desktop (& Mobile) Search

Source: Search Engine Land

By: Danny Goodwin

Posted on December 14, 2023

In August, Google announced it would do away with How-to rich results on the mobile search results. Now, Google has decided to completely do away with How-to rich results both on mobile…

Google Business Profiles Attributes For Nursing Room & Are Children Allowed For Restaurants

Source: MarketingSyrup

By: Kristina Azarenko

Posted on December 14, 2023

Google has added a couple of new attributes to Google Business Profiles. One is for does the location has a nursing room for mothers to feed their babies, and the other is…

SEO scalability: We have a problem

Source: Search Engine Land

By: Rachel Fredrickson (Howe)

Posted on December 13, 2023

Advances in generative AI technology have led many to declare it the future of SEO content. Here’s why it isn’t.  

Picking sharp problems, increasing virality, and unique product frameworks | Oji Udezue (Typeform, Twitter, Calendly, Atlassian)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 13, 2023

Listen now (76 mins) | Brought to you by Jira Product Discovery—Atlassian’s new prioritization and roadmapping tool built for product teams — Oji Udezue is Chief Product Officer at Typeform and has…

Ethical Marketing: Definition, Principles, & Examples

Source: Unknown Source

By: Gianluca Fiorelli

Posted on December 11, 2023

A better way of doing things.

Evergreen Content Explained: 2 Key Ingredients for Success

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 5, 2023

Stand the test of time.

Elon Musk Confirms Removal Of Context For Links In X Posts

Source: Search Engine Land

By: Barry Schwartz

Posted on November 29, 2023

How will X’s plan to eliminate headlines from shared links in posts affect content marketers and publishers? Explore the implications in this article.

Threads By Instagram Expands To Web Browsers This Week

Source: Google Search Central Blog

Posted on November 29, 2023

Explore the latest announcement from Threads as Instagram brings its microblogging platform to desktop browsers with a new web interface.

Generative Search AI and Its Impact on Local SEO: An Agency’s Guide – GatherUp

Source: Unknown Source

Posted on August 25, 2023

Take a closer look at traditional vs. generative search AI, the implications for local search, and what you can do about it as an agency.

How to Conduct 2 Types of Surveys Critical to Customer Loyalty – GatherUp

Source: Unknown Source

Posted on August 25, 2023

Learn about how CSAT and NPS surveys are critical to driving customer loyalty and improving the customer experience.

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