Technical SEO

A lot has happened this year, from new ad products and the retirement of attribution models to ads on SGE and the antitrust trial.

Here are all the individuals, agencies and in-house teams who have earned Search Engine Land awards for excellence in SEO in PPC in 2023.

The new features are only available to 360 customers using GA4 – those still using Universal Analytics 360 are being urged to switch over.

Start by really understanding Google’s motivation and how it works, so you can shape your approach to content and SEO strategy in order to rank.

Google is testing a new method to ask users to choose their location to better localize or personalize the search results presented to that searcher. This overlay says,

The Chinese tech giant is planning to incorporate Ernie 4.0 into its search engine, which will change its SERPs.

Late Friday afternoon, Google has told us the issue with Google Ads has been resolved.

Make your Android phone’s lock screen unique.

Google Search seems to be testing adding a people icon in the search bar, auto-complete search bar. I am told the people icons only show up when in the perspectives filter, but…

Part of an experiment currently running in India.

The EU has finally made Apple redesign the App Store, 15 years after we started arguing about it, and no-one is happy with the result. In the next few years there’ll be…

The Google News Showcase is new for those in the US and with that we are seeing content from within the Google News Showcase show up in more places. One place it…

Learn how to transform your marketing game from reactive to predictive.

Monitor your Google Ads account for greenwashing claims and ensure your messaging aligns with your brand’s environmental efforts.

This “lite” version as some are calling it fits better with the current traditional search results.

Supercharge your PPC campaign performance with GA4 reports that provide meaningful trends over time.

Google’s new AI photo editing tools could be a slippery slope.

GoodRx is America’s healthcare marketplace. Each month, millions of people visit goodrx.com to find reliable health information and discounts for their healthcare — and we’ve helped people save over $60 billion since 2011. We…

Google picks who gets features.

The new resources aim to help advertisers better understand Reddit’s audiences, unique targeting capabilities and ad formats.

The SEO Consultant will be responsible for handling all day-to-day tasks and work on our SEO accounts. They will also act as the first point of contact for basic client or task-related questions….

The paid-for versions of the apps are reportedly being rolled out in Europe in response to the EU’s Digital Services Act.

For years and years now, spammers have been creating fake obituaries using automated methods. In fact, Danny Goodwin covered the issue Google Search has with obituary spam a couple of years ago…

Google is testing a section titled

Stay ahead in the ever-evolving digital advertising landscape by using these often overlooked search reports and settings in both ad networks.

Explore Microsoft Advertising’s October announcements, including several new Audience Ads features and a reminder to try Performance Max.

The Pixel 8 launch event is just days away.

It’s like Intel Evo but for Chromebooks.