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Technical SEO

Encompasses structured data, site performance, on-page, and off-page technical strategies.

The Great Agency Recalibration: Nick Petroski on What’s Actually Changing in 2025

Source: Unknown Source

Posted on June 20, 2025

Source: Unknown Source. Read the original article Discover what’s really shifting for agencies in 2025 as Nick Petroski breaks down the trends, mindset shifts, and strategic pivots redefining success.

Google Adds Troubleshooting Guidance To Block Content From AI Mode & AI Overviews

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on June 20, 2025

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s Update on AI Preview Controls and Troubleshooting Google has enhanced its AI features by adding a…

Threads Adds Expanded Fediverse Engagement Options

Source: Social Media Today - Latest News

By: Andrew Hutchinson

Posted on June 17, 2025

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Meta Threads Expands Fediverse Features Amid Limited User Interest Meta Threads is enhancing its interoperability…

The AI Search Content Optimization Checklist [With Google Sheets]

Source: SEO Blog by Aleyda

By: Aleyda Solis

Posted on June 16, 2025

Source: SEO Blog by Aleyda by Aleyda Solis. Read the original article TL;DR Summary of The AI Search Content Optimization Checklist [With Google Sheets] The checklist highlights key strategies to optimize content…

How to Calculate Cosine Similarity of Vector Embeddings in Google Sheets (w/ Free Sheet Template & Apps Script)

Source: Digitaloft

By: James Brockbank

Posted on June 13, 2025

This guide was created to sit alongside my talk at SMX Advanced 2025: Measuring Link Relevance Using Vector Embeddings and Cosine Similarity to show you how to calculate cosine similarity of vector…

Unrelated Content A Google SEO Ranking Issue?

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on June 11, 2025

TL;DR Summary of How Unrelated Content Affects Google Search Rankings Google’s John Mueller highlights that having unrelated content on a website can cause indexing issues and ranking drops. He advises site owners…

Google Adds Markup Support For Loyalty / Membership Programs

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on June 11, 2025

TL;DR Summary of Google’s New Loyalty Program Markup Support Google now supports loyalty and membership program markup within Organization structured data combined with Product structured data. This update allows businesses without a…

Adding markup support for loyalty programs  |  Google Search Central Blog  |  Google for Developers

Source: Google Search Central Blog

Posted on June 10, 2025

TL;DR Summary of How to Add Loyalty Program Structured Data for Google Shopping Google now supports adding loyalty programs in Organization structured data and loyalty benefits in Product structured data to enhance…

How In-House SEOs Collaborate with Developers to Get Technical SEO Requests Implemented

Source: Digitaloft

By: James Brockbank

Posted on June 9, 2025

This is Part 4 of our In-House Insights series, where we dive into the messy, real-world challenges in-house SEO teams deal with every day. This time, we’re tackling one of the most…

X Outlines its Updated DM Encryption Process

Source: Social Media Today - Latest News

By: Andrew Hutchinson

Posted on June 3, 2025

How X’s Updated DM Encryption Enhances Privacy for Premium Users Overview of X’s New Encrypted Messaging System X (formerly Twitter) has revamped its direct message (DM) encryption with the rollout of the…

AI Overviews Don’t Trust You. They Trust Your Reviews: How to Rank in the Age of Conversational Search

Source: Unknown Source

Posted on June 3, 2025

As AI reshapes search, your reviews are your new homepage. Here’s how to rank when trust is crowd-sourced.

Google Lens Comes To YouTube Shorts

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on June 2, 2025

How to Use Google Lens for Enhanced Search on YouTube Shorts Introducing Google Lens Integration with YouTube Shorts Google is rolling out a new beta feature that integrates Google Lens directly into…

The Truth About How Reviews Impact Rankings on Google: What Joy Hawkins Wants You to Know

Source: Unknown Source

Posted on May 30, 2025

What role do reviews really play in your local rankings? In this must-watch session, Local SEO expert Joy Hawkins breaks down the myths and truths about how Google uses reviews in its…

Meta Partners With Anduril to Develop XR Headsets for US Military

Source: Social Media Today - Latest News

By: Andrew Hutchinson

Posted on May 29, 2025

Meta and Anduril Collaborate to Develop Advanced AR/VR Headsets for U.S. Military Overview of the Meta-Anduril Partnership Meta has partnered with XR company Anduril to design and build integrated augmented reality (AR)…

You should be vibecoding for GTM

Source: Kyle Poyar’s Growth Unhinged

By: Alex Shartsis

Posted on May 28, 2025

Introduction to Vibecoding in GTM Vibecoding tools like Lovable and Replit empower even non-technical users to build lead magnets, prototypes, landing pages, and more, significantly transforming go-to-market (GTM) strategies. Unlike traditional methods…

Google Search Products Gain Third-Level Overlay With Store Pricing History & More

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on May 28, 2025

Google Search Product Pricing and Store Details Google Search now provides pricing history and detailed store information for specific products directly within the search results. How to Access When viewing a product,…

Google Doesn’t Want You To Lump Technical SEO With Programmatic SEO

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on May 27, 2025

Distinction Between Programmatic SEO and Technical SEO John Mueller from Google emphasizes that programmatic SEO should not be confused with technical SEO. They are fundamentally different practices. Technical SEO Technical SEO focuses…

Google AI Overviews Image Carousel

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on May 27, 2025

Google AI Overviews Image Carousel Feature Google AI Overviews now include an image carousel that users can swipe through to view images. Functionality and User Experience When clicking on images within the…

Google Shopping Testing New Menu Under Search Bar With Super G Logo

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on May 26, 2025

Google is testing a new menu, tab bar, under the search bar within Google Shopping. This new bar most visibly has the super G logo and then contains additional options that take…

Your Reputation Doesn’t Live on an Island (and Neither Should Your Strategy)

Source: Unknown Source

Posted on May 23, 2025

Is a 4.5-Star Rating Good Enough? It depends on your industry and competition. Discover why context matters, why “good enough” can be dangerous, and how to build a reputation that wins trust—and…

The AI Bots That ~140 Million Websites Block the Most

Source: Data & Studies - SEO Blog by Ahrefs

By: Patrick Stox

Posted on May 21, 2025

We looked at ~140 million websites and our data shows that block rates for AI bots have increased significantly over the past year.

Google Business Profiles Right Knowledge Panel Missing Bug

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on May 21, 2025

For the past few weeks or so, Google has a bug where the right side knowledge panel goes missing for business owners when you try to bring up your business listing in…

Google Search Testing Link Icon Box With Anchor Feature

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on May 20, 2025

Google is testing a new link feature in the search results, it is in the form of a link box, in the search result snippet, that when you click on it, it…

IndexNow Now Works With Product Schema; Shopify & Soon Amazon

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on May 20, 2025

Microsoft Bing announced some interesting updates for IndexNow including how it works now with product schema and that Shopify now supports it and soon Amazon will. This will help Bing and search…

GA4 Custom Event Tracking for SaaS Without the Headache

Source: moz (en-US)

Posted on May 20, 2025

Google Search Console Sitemap Error For Some 5 Character Subdomains

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on May 19, 2025

Google has a weird and somewhat limited and rare issue with sitemap files within Google Search Console. These sitemap files cannot be fetched and retrieved by Google Search. The issue seems to…

Finding and Testing Internal Link Changes with Screaming Frog – Screaming Frog

Source: Screaming Frog

By: Mark Porter

Posted on May 16, 2025

Internal linking is a crucial but often overlooked aspect of SEO that can significantly impact your website’s search performance. This guide explains how to use the SEO Spider’s features to identify internal…

X Rolls Out Support for 4K Video Uploads

Source: Social Media Today - Latest News

By: Andrew Hutchinson

Posted on May 15, 2025

Improved video upload options on X.

How Long Does It Take to Rank in Google? And How Old Are Top Ranking Pages?

Source: Data & Studies - SEO Blog by Ahrefs

By: Patrick Stox

Posted on May 15, 2025

Back in 2017, we ran a study to answer an important question: How old are the top-ranking pages in Google? In 2025, the data looks very different.

The Transparency Report: Revolutionizing How Agencies Combat Fake Reviews and Protect Client Reputations

Source: Unknown Source

Posted on May 15, 2025

Discover how The Transparency Report is changing the game for agencies—empowering them to fight fake reviews and safeguard client reputations.

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