Category: Paid Search and Advertising

Catalog ads now support dynamic overlays – sticker-style labels that highlight prices, discounts, and free shipping.

Stretch your budget by trimming underperforming keywords, adopting value‑based bidding, and testing emerging channels for better B2B results.

Tap your CRM’s hidden insights. Cluster audiences, craft persona-driven ad copy, and optimize site content to boost paid media results.

Microsoft Advertising has temporarily suspended the ability for agencies to send out client connection requests. Instead, the agency needs to reach out to Microsoft support and wait 5-7 days to hear back to be able to manage their client’s ad campaigns on Microsoft.

Microsoft is now showing two rows of shopping ads at the top of the Bing Search results. There is even an option to expand them to show more ads.

Google’s expanded feature brings streamlined purchasing to Demand Gen campaigns on YouTube, potentially increasing conversion rate.

OpenAI CEO Sam Altman has previously said he hates ads and he was concerned about products that manipulate the truth to suit advertisers.

A new consideration for your Advantage+ ads.

Advertisers will be able to reach the 300 million monthly active Thread users with Meta’s targeting capabilities.

Google Ads API v17 will stop working on June 4. Make sure to upgrade now to avoid disruptions.

Google’s new LSA terms give it rights to analyze call data – including sensitive client info. Learn how this could impact YMYL industries.

Stop copy‑pasting prompts. Plug GPT‑4o into Google Apps Script, Sheets, and more to run account‑wide performance reviews automatically.

Google AdSense has updated its policy center by adding three new issue labels; policy issue, regulatory issue, and advertiser preference and also adding new filters. Google said this is to “help you better understand, prioritize, and resolve your issues.”

Google Ads is rolling out a new way to view some of your reports in a tree table view. “Instead of flat tables, you now get a hierarchical layout where dimensions are stacked visually,” explained Thomas Eccel who posted about this on LinkedIn.

Google Ads’ new Tree Table Views transform data tables into hierarchical layouts to visualize relationships between campaign elements.

Channel controls for Demand Gen lets you precisely target YouTube Shorts, Gmail and other visual platforms, with detailed reporting.

Learn all about Life Events segments, how they let you target users experiencing major life transitions, implementation tips, and more.

After initial testing, access to Threads ads is now widely available. 

Google Ad spending grew 9% while Microsoft Ads saw stronger 17% growth and PMax campaigns showed deteriorating performance, Tinuiti reports.

The process will enable you to define lead quality based on past campaign results.

Some new stats on the improving performance of Meta’s AI ad tools.

Google Ads announced they will “now allow relevant Search ads from advertisers who showed amongst top ads to also participate in the bottom ads auction.” Honestly, I thought this update happened last month when they started to allow double serving ads (well, Google now says it is not double serving, so maybe that is the…

Google Ads has updated the number of characters you can add for the Performance Max campaigns descriptions to all be 90 characters long. Previously, there was a short description of 60 characters, but now they have all been updated to show 90 characters.

Google said it updated its unfair advantage policy to allow for this and says this is not considered double serving.

Take control of your pipeline with a strategy built on data, testing, and real insights into your audience’s needs and behaviors.

Learn how Amazon ads match types shape your ad success – and how to use them to cut waste, boost rankings, and drive real results.

The IAB and PwC released their annual Internet Advertising Revenue Report, which showed search ad grew 15.9% with $102 billion in ad dollars in 2024. Search ads made up the largest pie of internet ad spending at 39.8%.

Search advertising continues to be the largest form of internet advertising. Search revenue grew nearly 16% year on year.

ROAS doesn’t equal profit. Learn the metrics that actually tell you if your ads are working – and how to implement them in your strategy.

Google Ads seems to be rolling out the expected age exclusions feature for Performance Max, PMax, campaigns. In January, Google told us it would be coming and then we saw the Google Ads Editor add the feature in version 2.9. And now, some are seeing it in the Google Ads advertiser console user interface.