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Covers daily updates, search engine algorithms, and industry news.

Google introduces Google-Extended to let you block Bard, Vertex AI via robots.txt

Source: Search Engine Land

By: Becky Simms

01/10/24

You can now prevent Bard and VertexAI from from accessing your website, or parts of it, by blocking Google-Extended in robots.txt.

Sr SEO Specialist ~ SurveyMonkey ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/10/24

SurveyMonkey is a global leader in online surveys and forms that empowers people with the insights they need to make decisions with speed and confidence. Our fast, intuitive feedback management platform connects millions of…

$84 billion of ad spend lost due to ad fraud in 2023

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/10/24

This figure is expected to rise to $172 billion by 2028, according to a new report published by Juniper Research.

Why it’s time to reevaluate your match type and bidding strategy

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/10/24

Exact match types outperform broad match types for the majority of accounts, according to a new study by Optmyzr.

Google Concludes Rollout Of September 2023 Helpful Content Update

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/10/24

‌Google concludes its September 2023 Helpful Content Update, altering AI and third-party content guidelines.

Microsoft Advertising Hiding Search Ads On Bing Search Again?

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/09/24

A few months ago we reported how it was nearly impossible for a trained SEM to spot the ad label on these Microsoft Advertising search ads on Bing Search. Well, now, Bing…

Integrating ChatGPT With Google Sheets For Enhanced Data Analysis

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/09/24

Use ChatGPT with Sheets for creating ads, optimizing meta titles, creating structured data and being more productive overall. Here’s how.

Meta’s AI Vision Revealed: Bing Integration, Celebrity Chatbots, + More

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/09/24

Meta unveils new AI tools and characters with celebrity voices for Facebook, Instagram, Messenger, and WhatsApp.

ChatGPT Browse with Bing returns after being disabled 3 months ago

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/08/24

This was disabled related to ChatGPT using content from content behind a paywall.

YouTube relaxes controversial topic guidelines to boost ad revenue opportunities

Source: The Internet Marketing Driver

By: Glenn Gabe

01/08/24

Content that references controversial topics but does not go into graphic detail will now be eligible for monetization.

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