Category: Technical SEO

It’s not a different type of SEO. You don’t need to do wildly different things. Rather, it’s a mental model that advances: The way you think about SEO

Google’s John Mueller said having “four identical links on a page to another page seems fine & common to me.” He said, don’t worry if you have that in your navigation, and implied it won’t have an impact on your SEO.

Google’s John Mueller explained that changing the dates in your XML Sitemaps lastmod date to all show today, the most recent day, won’t favor your rankings or SEO. He said on Reddit, “setting today’s date in a sitemap file isn’t going to be something that works in favor of anyone, it’s just lazy.”

Google Extended is a control mechanism you can use in your robots.txt file to tell Google not to use your content for training its future Gemini models. It also stops Google from using your content for grounding conversations in Gemini. However, it’s important to know that a Google-Extended disallow in your robots.txt does not block Google…

Google’s John Mueller pretty much said that using image streaming techniques will not result in an SEO friendly outcome. He actually said, “It’s a great way to prevent your images from being found through search engines.”

Meta’s moving Threads to a new website, and giving it a small refresh in the process.

Understand how TLDs, ccTLDs, and branded domains influence rankings, trust, international reach, and more.

Google updated its Google Merchant Center merchant listing structured data documentation to removed the EnergyConsumptionDetails properties and added an alternative solution to the certificationIdentification property. But keep in mind that the hasEnergyConsumptionDetails is backwards compatible for those who have already implemented it.

Some expanded features for your Ray Ban smart glasses.

Your content deserves a foundation built for speed, scale, and search.

Developers and marketers are being told to add special files to their sites to help LLMs “understand” their content. But does it do anything?

Meta tags are levers of control – not just code. Use them to boost visibility, drive clicks, and shape how AI sees your content.

Inside Windsurf: 2 pivots, 1M developers, and an AI-powered IDE that’s changing how we code

Trying to rank for a keyword? This no-fluff guide walks you through picking the right one, creating awesome content, and making Google (and your readers) love it—step by step.

Google.com will soon be the only way to access Google Search. The ccTLD versions of Google will redirect to Google.com. That means if you try to go to Google.ca, Google.fr. Google.co.uk and so on, those will all redirect to Google.com.

We know Google loves to link to its own search results from the AI Overviews, and we have seen those links sometimes go in a loop of sorts. But did you know Google can show the same link to a website in the AI Overviews more than once?

Google is experimenting more with shopping carousels, this time, showing products and then which articles are recommending those products. These can be shown in best of articles and recommended in articles.

Google is testing various link formats in AI Mode. Initially Google launched AI Mode with those tiny paperclip links, but Google, like they’ve done in AI Overviews, is testing in AI Mode, anchor text links and URL links within the text of the AI response.

X is looking to move forward with its revamp of in-app messaging.

I am hearing reports that Google is showing driving direction request data on the Google Business Profile API for Service Area Businesses (SABs). SABs do not get a directions button, because those addresses are hidden in Google Search and Google Maps – so how does anyone trigger driving directions to that business?

Improving visibility in LLMs requires a unique set of skills and abilities. Those skills and abilities are called “SEO”.

Google’s John Mueller said if you have hreflang tags that point to a 301 redirect, it is probably okay. But you probably also want to automate the process of setting up those hreflang tags so that there is no redirect.

Knowledge panel cards are now live for corporate entities. Learn what’s new, how to trigger them, and why they’re key to brand visibility.

Google sent out a notification that it will automatically opt you into using content from your email campaigns to help Google know what to show in Google Search, Shopping, and Maps. It will look for content around new arrivals, sales or ongoing promotions, social media profiles, and others.

Search engines favor authority and branding over keywords alone. Find out how to make your domain work for you.

Deindexing isn’t always a penalty. Learn how technical SEO mistakes, crawl issues, and content quality affect Google indexing.

From blocking unwanted crawlers to fine-tuning access, robots.txt plays a key role in SEO. Learn how to use it effectively.

They won’t be AR-enabled, but Meta’s working on a more advanced version of its Ray Bans.

No indexing = no visibility. Follow these steps to get your content indexed and boost your presence in search results.

Learn how search engines handle paginated content, plus tips to prevent indexing issues and boost crawl efficiency.