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Technical SEO

Encompasses structured data, site performance, on-page, and off-page technical strategies.

I Asked 12 SEOs What Their Favorite SEO Books Are

Source: John Mueller's randoms

Posted on December 28, 2024

I asked 12 SEOs to share what’s on their bookshelves. Here’s what they said.

Advanced SEO: My Top 8 Tactics Shared By 107 SEOs

Source: moz (en-US)

Posted on December 27, 2024

I asked 107 SEOs to share advanced SEO tactics that are working for them. Here’s what they said.

Unveiling Website Insights: Using Chrome to View as Googlebot

Posted on December 25, 2024

The article discusses how users can leverage the Chrome browser’s built-in developer tools to simulate a website crawl from Googlebot’s perspective. This technique allows SEO professionals to better understand how Googlebot views their website, helping to identify potential issues in indexing and rendering.

Study: Google AI Overviews Links Mostly Link To Informational Intent Pages

Source: Google Search Central Blog

Posted on December 24, 2024

Did you know that 96% of the links Google displays and shows in the AI Overviews link to content that has informational intent? A new study from seoClarity says this is the…

Daily Search Forum Recap: September 19, 2024

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 24, 2024

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google Search ranking volatility…

SEO Manager ~ Dyson ~ In-Office (Bristol, UK)

Source: moz (en-US)

Posted on December 23, 2024

About Us Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re driven by progress and…

New guide: Improve your Google Ads performance

Source: moz (en-US)

Posted on December 23, 2024

Get practical strategies to reduce your cost per click by improving targeting, enhancing landing page performance and leveraging AI tools.

Why Reputation Management is the Key to Success for Digital Agencies in 2025 and Beyond – GatherUp

Source: Unknown Source

Posted on December 19, 2024

The FTC’s recent ruling underscores the urgency of adopting reputation management practices. We will break down the ruling and what to do next.

Google Asks If You Will Use Gemini AI For SEO To Boost Your Rankings

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 19, 2024

In one of the more disassociated social posts Google has made in a while, Google’s Small Business account posted a poll asking if you will use Gemini, Google’s AI models, to help…

Google Local Reviews Restrictions For Business Profile Policy Violations

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 19, 2024

Google has posted a new document about the way Google may apply restrictions to your Google Business Profiles over review or other policy violations. In the document, Google wrote that it takes…

Senior SEO Specialist – The SEOFOMO Hub

Source: Software Snack Bites

By: Shomik Ghosh

Posted on December 19, 2024

Invicti is an application security leader empowering organizations to continuously secure their web applications and APIs through all stages of the software development lifecycle. Exclusively focused on this space for more than…

Navigating the SEO Challenges of Faceted Navigation: Best Practices & Solutions

Posted on December 18, 2024

Faceted navigation offers users a convenient way to refine search results, but it can lead to SEO issues due to the potential generation of numerous URLs, posing challenges for search engine crawling and indexing.

Google Ads Confidential Matching

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 18, 2024

Google Ads announced what it calls “confidential matching.” Confidential matching is a “way to securely connect your first-party data for our measurement and audience solutions,” Google said. And it will be used…

Use DAM and AI to keep up with content demands

Source: Search Engine Land

By: Barry Schwartz

Posted on December 17, 2024

Explore emerging AI trends and practical applications for enhancing digital asset management.

Google and guest posts: What gets indexed and what doesn’t

Source: Search Engine Land

By: Carolyn Shelby

Posted on December 17, 2024

Does Google index guest posts from reputable sites? Find out why some guest posts succeed while others fail in this study.

Google adtech antitrust trial: Everything you need to know

Source: Search Engine Land

By: Barry Schwartz

Posted on December 17, 2024

The antitrust trial over allegedly monopolistic practices in the $200 billion digital advertising industry could lead to significant changes.

Celebrating 400 Issues of #SEOForLunch: New Consulting Tips to Help You Achieve More and Earn More » Nick LeRoy

Source: Google Search Central Blog

Posted on December 17, 2024

400 #SEOForLunch issues.  7.7 YEARS of consistent weekly emails or 3000+ days of continuous publishing. 🤯

Google Replaces Cache Link With Internet Archive’s Wayback Machine

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 17, 2024

After Google has angered tons of SEOs and searchers over removing the cache link from the search result snippets, Google decided several months later to add links to Internet Archive’s Wayback Machine….

EU’s top court upholds $2.7 billion fine against Google

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 16, 2024

The record $2.7 billion fine against Google was for favoring its own price-comparison service in search results.

The 25 Biggest Traffic Losers in SaaS

Source: Search Engine Land

By: Olaf Kopp

Posted on December 13, 2024

We analyzed the organic traffic growth of 1,600 SaaS companies to discover the SEO strategies that work best (…and worst) in 2024.

Turn Marketing Into Meaningful Relationships — Whiteboard Friday

Source: Search Engine Land

By: Dan Taylor

Posted on December 11, 2024

In this episode, Navah reminds us that long-term relationships with customers are fostered through communication and value alignment. With budget and consumer behavior in mind, learn how and where can you best…

Google To Link Ads & Merchant Center Accounts By October 3rd

Source: The Internet Marketing Driver

By: Glenn Gabe

Posted on December 10, 2024

Google will automatically link Google Ads and Google Merchant Center accounts by October 3, 2024. Google emailed some advertisers who have yet to link those accounts about the change.

SEO Content Executive ~ Kinetic Investments ~ £22k-£30k ~ Remote (UK)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 10, 2024

Description Kinetic Investments is a start-up accelerator company that provides entrepreneurs with the capital and support required to transform their vision into a success. We work closely with start-ups to accelerate their…

SEO Manager ~ PainPoint Health ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 10, 2024

Job Description: We are seeking an experienced and dynamic SEO Director with over 7 years of experience to lead our SEO efforts. The ideal candidate must possess excellent knowledge of WordPress and…

Microsoft Advertising Logos and Call To Actions & Other Search Ad Updates

Source: Search Engine Land

By: Barry Schwartz

Posted on December 9, 2024

Microsoft published its updates for September 2024 yesterday and a lot is around Performance Max updates for Microsoft Advertising. Plus, you can now add logos and call to actions to your ads,…

What are Twiddlers in Google’s ranking systems? And how can we use this knowledge to rank better? – Marie Haynes

Source: SEO - Practical Ecommerce

By: Ann Smarty

Posted on December 9, 2024

Discover what Twiddlers are in Google’s ranking systems and how they impact search results. Learn about the types of Twiddlers and actionable SEO strategies to improve your rankings by understanding Google’s algorithm…

SEO Manager ~ LaunchDarkly ~ $114-134k ~ Hybrid (San Francisco, US)

Source: Google Search Central Blog

Posted on December 9, 2024

About the Job LaunchDarkly is seeking an experienced and creative SEO Manager with a knack for developing traffic and driving conversions with organic search. With a strong content focus, you’ll collaborate with…

3,573 Days On The Road

Source: Search Engine Land

By: Helen Pollitt

Posted on December 6, 2024

Google Testing New Shopping Search Design

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 6, 2024

Google is testing a new design for its mobile shopping search interface. The new design has a new Google logo, a gradient background theme, new headers, various sections and labels. It looks…

Google Search Now Supports AVIF Images

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 6, 2024

Google announced on Friday that they finally natively support AVIF image file types for Google Search, Google Images and anywhere Google Search uses images, such as Google News, Google Discover and more.

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