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Technical SEO

Encompasses structured data, site performance, on-page, and off-page technical strategies.

SEO & Web Specialist ~ JARS Cannabis ~ $80-120k ~ In-Office (Troy, US)

Source: Search Engine Land

By: James Allen

01/28/25

JARS CANNABIS www.shopjars.com – Michigan’s Leading Cannabis Retailer Ready to elevate your career path to a new all-time high? JARS Cannabis is more than just your average cannabis brand and retailer. We…

Google to pause US election ads after polls close on November 5th

Source: Search Engine Land

By: Bruce Clay

01/28/25

Google’s temporary post-election ad restrictions could significantly affect political campaigns’ ability to share election-related messaging.

Merging Content More Challenging Than Site Moves For Google SEO

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/28/25

John Mueller from Google said that merging content is always more challenging than a basic site move. Meaning, when you take a look at your content on your site and decide to…

Crawled – Currently Not Indexed Fix (What It Means & How To Fix)

Source: SEOSLY

By: Olga Zarr

01/28/25

The “Crawled – Currently not indexed” status in Google Search Console signifies Google for some reason won’t index certain pages on your website. Learn if and when this is an issue and…

Updated Guidelines for Gathering, Moderating and Marketing Reviews – GatherUp

Source: Unknown Source

01/27/25

Updated guidelines from the FTC on asking for, moderating and publishing reviews. Tips for you and what GatherUp is doing to follow these principles.

Set a reminder to avoid issues when review requests stop sending

Source: Unknown Source

01/27/25

Sending review requests is essential to building a strong online reputation. Find out how GatherUp alerts your business when requests stop being sent.

Merging SEO and Multimedia: How to Embed Robots.txt in Audio Files

01/27/25

The recent discovery of embedding robots.txt files into WAV audio files opens a novel way for webmasters to experiment with SEO strategies. Since robots.txt files ignore data they don’t understand, integrating them into audio files can result in a functional audio file as well as a valid robots.txt file that provides crawling instructions to search engines. This approach represents a creative merging of SEO management and multimedia content.

Unconventional SEO: Embedding Robots.txt in WAV Files

01/25/25

The article explores a unique approach to embedding a robots.txt file within an audio file format, specifically a WAV file. It highlights how the robots.txt standard ignores any data it doesn’t comprehend, allowing for a creative mix of functional SEO directives and audio content in a single file.

Programming Note: Offline For Sukkot 5785

Source: John Mueller's randoms

01/24/25

This is a programming note that Thursday and Friday are Sukkot and I will be offline the next two days. I will be offline on Thursday and Friday, October 17th and October…

Google Ads Testing Expandable & Collapsible Carousel Ads

Source: In-house SEO jobs – SEOjobs.com

By: SEOJobs

01/23/25

Google is testing a new search ad format that lets you expand and collapse the sponsored search ads. When you expand the ads, it then shows a carousel of search ads. Google…

How to Retrieve Lost URLs Post-CMS Migration and Boost Your SEO

01/23/25

CMS migrations can often lead to missing URLs, resulting in broken links and lost traffic. This guide offers a method to identify and rectify these issues using specific tools and commands.

How to Respond to Local Business Reviews – Based on Data

Source: Unknown Source

01/22/25

Learn how to respond to local business reviews based on data from 1,200 U.S. consumers. Discover what customers expect, why timely replies matter, and how to turn negative reviews into opportunities. Boost…

SEO Account Executive ~ SEO Sherpa ~ $3k/month ~ Remote (WW)

Source: John Mueller's randoms

01/22/25

Description We are looking for an SEO Account Executive to join our growing team of talent: You will be working with Account Managers to oversee campaigns and coordinate between clients and your…

Local Business Review Writers: Learn Their Characteristics

Source: Unknown Source

01/17/25

Explore the habits of local business review writers and learn strategies to boost review acquisition, engagement, and success from GatherUp’s latest survey.

The Leading Characteristics of Local Business Review Readers – GatherUp

Source: Unknown Source

01/17/25

We will paint a picture of the habits, preferences, and behaviors of the average US consumer reading online local business reviews.

Google Search Testing Most Mentioned Places

Source: Search Engine Land

By: Benu Aggarwal

01/15/25

Google is testing a new local search carousel named “Most Mentioned Places.” It seems to bring up local retail stores that have the product you are searching for. It shows local Google…

SEO Analyst ~ Harbor Freight ~ $64-95.9k ~ Remote (US)

Source: Google Search Central Blog

01/15/25

Job Description The Search Engine Optimization (SEO) Analyst reports to the Sr. Manager of E-Commerce Digital Merchandising and is integral to the E-commerce business. The SEO Analyst is responsible for improving our…

The art of AI-enhanced content: 8 ways to keep human creativity front and center

Source: Lenny's Newsletter

By: Laura Tacho

01/14/25

Reimagine content creation by using AI without losing your creative flair, guiding it to inject personality into every piece of content.

Now Is the Time for Digital Agencies to Unlock the Value of Reputation Management – GatherUp

Source: Unknown Source

01/14/25

As a digital agency, the start of a new year is a chance to refresh your strategies, embrace new opportunities, and tackle emerging challenges. One area you

Google Testing Local Services Ads Without Attorney Photos

Source: Search Engine Land

By: Kinsta

01/13/25

Google is reportedly testing showing Local Service Ads (LSAs) without a photo of an attorney or attornies. Instead, Google can show a photo from its business profile or law firm and not…

The State and Future of Search Q&A with Danny Sullivan, Google Search Liaison

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/13/25

A video interview with Danny Sullivan going through the latest Google Search Updates, AI Overviews, the state and future of SEO.

My Thoughts on Reputation Management and Digital Agencies

Source: Unknown Source

01/09/25

Discover why reputation management is essential for local businesses and how digital agencies play a crucial role in helping clients get found, considered, and chosen in today’s competitive landscape.

Google Warns On JavaScript-Generated Product Markup

Source: Search Engine Land

By: Julia McCoy

01/09/25

Google has updated its developer documentation to warn about sites using JavaScript-generated Product markup and that the search company recommends putting Product markup in the initial HTML for best results.

Bucking Bias: 10 Age-Based Local Business Review Habits – GatherUp

Source: Unknown Source

01/09/25

We will break down 10 questions from our recent survey to help people understand local business review habits.

Junior SEO Specialist ~ The Moran Group ~ $38-40k ~ Hybrid (Baton Rouge, US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/09/25

The Junior SEO Specialist position is a full-time, hybrid (in-office + remote) position within our full-service advertising agency. The role is a supportive position on the Digital Content team and reports directly…

Will Google’s defense hold up against DOJ antitrust claims?

Source: Lenny's Newsletter

By: Colin Matthews

01/07/25

Google’s argument that its advertising practices benefit customers and are not anti-competitive faces a big challenge in seven key areas.

Mastering URL Discovery: Uncover Every URL on Your Website

01/07/25

This article provides a detailed guide for discovering all the URLs, both current and archived, on any given website. It emphasizes the importance of gathering this data for website migrations, SEO audits, and content recovery. The article outlines essential tools and strategies necessary to build an exhaustive list of URLs.

Link Building Partnerships Specialist ~ Digital Olympus ~ $2-3k/month ~ Remote (WW)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/07/25

Digital Olympus (DO) is a link building agency with a unique approach to links. We focus on targeting links that drive referral traffic and generate leads. Our main goal is to provide…

How marketplaces win: Liquidity, growth levers, quality, and more | Benjamin Lauzier (Lyft, Thumbtack, Reforge)

Source: Search Engine Land

By: Anna Crowe

01/06/25

Benjamin Lauzier discusses marketplace growth, supply-demand tactics, and his new health tech startup, Nurra. Insights from 15+ years in tech and product leadership.

SEO Content Marketing Manager ~ Kapwing ~ In-Office (San Francisco, US)

Source: Search Engine Land

By: Kelly Ayres

01/06/25

Overview Kapwing, a leading online content creation platform, is seeking a highly skilled and experienced Managing Editor to oversee the Kapwing Resources library. This role is pivotal in setting the editorial direction,…

Bing Short Videos Showing More Details

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/03/25

Microsoft is testing adding more details to the short video carousel it shows in Bing Search. Now it is showing video length, descriptions, a swipe to see more and other changes.

Why Has Your Direct Traffic Dropped? Essential Factors to Consider

12/31/24

The article discusses five major reasons why a website’s direct traffic might experience a sudden decline. It provides insights on diagnosing these issues to ensure analytics remain accurate and actionable.

Revolutionizing ESP32 Updates: Mastering OTA Partition Table Updates

12/29/24

This article discusses the process of updating the partition tables on ESP32 devices, specifically for the WLED 0.15.x version. It highlights a method of expanding app partitions to 1536KB via Over-The-Air (OTA) updates, eliminating the need for a USB connection.

Mastering SEO Cannibalization: Identify, Fix, and Prevent Issues

12/28/24

The article delves into the various forms of SEO cannibalization, including internal, international, and subdomain cannibalization. It provides strategies on how to diagnose this common issue, as well as solutions to fix and prevent it, ensuring optimal performance in search rankings.

I Asked 12 SEOs What Their Favorite SEO Books Are

Source: John Mueller's randoms

12/28/24

I asked 12 SEOs to share what’s on their bookshelves. Here’s what they said.

Advanced SEO: My Top 8 Tactics Shared By 107 SEOs

Source: moz (en-US)

12/27/24

I asked 107 SEOs to share advanced SEO tactics that are working for them. Here’s what they said.

Unveiling Website Insights: Using Chrome to View as Googlebot

12/25/24

The article discusses how users can leverage the Chrome browser’s built-in developer tools to simulate a website crawl from Googlebot’s perspective. This technique allows SEO professionals to better understand how Googlebot views their website, helping to identify potential issues in indexing and rendering.

Study: Google AI Overviews Links Mostly Link To Informational Intent Pages

Source: Google Search Central Blog

12/24/24

Did you know that 96% of the links Google displays and shows in the AI Overviews link to content that has informational intent? A new study from seoClarity says this is the…

Daily Search Forum Recap: September 19, 2024

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/24/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google Search ranking volatility…

SEO Manager ~ Dyson ~ In-Office (Bristol, UK)

Source: moz (en-US)

12/23/24

About Us Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re driven by progress and…

New guide: Improve your Google Ads performance

Source: moz (en-US)

12/23/24

Get practical strategies to reduce your cost per click by improving targeting, enhancing landing page performance and leveraging AI tools.

Why Reputation Management is the Key to Success for Digital Agencies in 2025 and Beyond – GatherUp

Source: Unknown Source

12/19/24

The FTC’s recent ruling underscores the urgency of adopting reputation management practices. We will break down the ruling and what to do next.

Google Asks If You Will Use Gemini AI For SEO To Boost Your Rankings

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/19/24

In one of the more disassociated social posts Google has made in a while, Google’s Small Business account posted a poll asking if you will use Gemini, Google’s AI models, to help…

Google Local Reviews Restrictions For Business Profile Policy Violations

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/19/24

Google has posted a new document about the way Google may apply restrictions to your Google Business Profiles over review or other policy violations. In the document, Google wrote that it takes…

Senior SEO Specialist – The SEOFOMO Hub

Source: Software Snack Bites

By: Shomik Ghosh

12/19/24

Invicti is an application security leader empowering organizations to continuously secure their web applications and APIs through all stages of the software development lifecycle. Exclusively focused on this space for more than…

Navigating the SEO Challenges of Faceted Navigation: Best Practices & Solutions

12/18/24

Faceted navigation offers users a convenient way to refine search results, but it can lead to SEO issues due to the potential generation of numerous URLs, posing challenges for search engine crawling and indexing.

Google Ads Confidential Matching

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/18/24

Google Ads announced what it calls “confidential matching.” Confidential matching is a “way to securely connect your first-party data for our measurement and audience solutions,” Google said. And it will be used…

Use DAM and AI to keep up with content demands

Source: Search Engine Land

By: Barry Schwartz

12/17/24

Explore emerging AI trends and practical applications for enhancing digital asset management.

Google and guest posts: What gets indexed and what doesn’t

Source: Search Engine Land

By: Carolyn Shelby

12/17/24

Does Google index guest posts from reputable sites? Find out why some guest posts succeed while others fail in this study.

Google adtech antitrust trial: Everything you need to know

Source: Search Engine Land

By: Barry Schwartz

12/17/24

The antitrust trial over allegedly monopolistic practices in the $200 billion digital advertising industry could lead to significant changes.

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