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Technical SEO

Encompasses structured data, site performance, on-page, and off-page technical strategies.

Google Says Splitting & Merging Sites Takes Longer Than Normal Site Migrations

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on August 26, 2024

Want to scare an SEO? Just tell them they need to manage a site migration. Want to make an SEO faint? Tell them they need to manage to split a site into…

Head of Google Search demands urgency as growth slows

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on August 26, 2024

Google Senior VP Prabhakar Raghavan blames increasing competition, costs and regulation for a ‘new operating reality’.

Best of SearchBot: Create a recovery strategy for a site hit by a Google core update

Source: Search Engine Land

By: Maria Georgieva

Posted on August 23, 2024

We asked Search Engine Land’s SearchBot to create a recovery plan for a website that lost its rankings following a Google core update.

SEO Manager ~ Jordan Digital Marketing ~ $75K – $95K ~ Remote (US)

Source: Search Engine Land

By: Anna Crowe

Posted on August 21, 2024

Jordan Digital Marketing is a fully remote growth marketing agency and a finalist in the 2023 Google Premier Partners Workforce Excellence award and Search Engine Land’s 2023 Small PPC Agency of the Year…

E-E-A-T Checklist For SEO (EEAT Audit) – SEOSLY

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on August 21, 2024

Free EEAT checklist (EEAT audit template) to help you audit your website in terms of E-E-A-T/YMYL/Helpful Content/Google Quality template coming soon.

Google Discover optimization: A complete guide

Source: General SEO - SEO Blog by Ahrefs

By: Louise Linehan

Posted on August 19, 2024

Improve your visibility on this powerful recommendation platform through content quality, relevance and technical enhancements.

Google Search Testing Horizontal Lines For Sitelinks & People Also Ask

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on August 19, 2024

Google Search is testing horizontal lines under the sitelinks and the people also ask elements in the search results. This is a long horizontal line that goes across the while search result…

How to harness the power of brand mentions across the search universe

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on August 16, 2024

Tips to strategically engage with and foster organic brand mentions across various channels to boost your visibility and share of search.

Google Merchant Center Product Data Specification Updates For 2024

Source: Search Engine Land

By: Mario Fischer

Posted on August 13, 2024

Google has published its yearly update for its Merchant Center product data specification. Some of the changes listed below went into effect yesterday, April 9, while some go into effect on July…

Nvidia, Groq, HBM & What’s Ahead for Semis (Doug O’Laughlin, Founder of Fabricated Knowledge)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on August 13, 2024

Listen now | The most important trend power AI is semiconductors and that trend is not slowing down anytime soon. We need to understand what is happening at the semiconductor level to…

7 ways to use generative AI in PPC

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on August 13, 2024

Practical tips for incorporating generative AI into PPC copywriting, keyword research, account structure building and audience analysis.

Director, Website & SEO Strategy ~ Devry University ~ 140k+ ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on August 12, 2024

DeVry University strives to close our society’s opportunity gap and address emerging talent needs by preparing learners to thrive in careers shaped by continuous technological change. Through innovative programs, relevant partnerships, and…

Advanced Screaming Frog Crawling Tips and Use Cases for Ecommerce Auditing – Screaming Frog

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on August 12, 2024

Auditing eCommerce websites with seemingly infinite pages can be a real challenge. Luckily, the Screaming Frog SEO Spider tool can be a powerful ally for SEO professionals seeking to dig into all…

LinkedIn launches new ad solutions for reaching engaged B2B marketers

Source: Search Engine Land

By: Anu Adegbola

Posted on August 9, 2024

The platform is introducing CTV ads and LinkedIn Premiere this week, and is also set to start testing Live Event ads.

Google Related Searches With Local Carousel

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on August 9, 2024

Google is testing showing local carousels, local search results to Business Profile listings, within the related searches section. It seems off but Google is sub-categorizing them with the types of local results…

Google Testing Four Images For Product Search Results

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on August 9, 2024

Google is testing showing four images, instead of three images, in its search results. This is a small change but it does give more publishers a chance to show their images on…

How to Discover Shoppers’ Questions

Source: SEO for Google News

By: Barry Adams

Posted on August 8, 2024

Responding to questions of customers and prospects can generate traffic and sales.

Instagram Stories: 6 tips to boost engagement

Source: General SEO - SEO Blog by Ahrefs

By: Mateusz Makosiewicz

Posted on August 6, 2024

Instagram shared a list of tips to boost the engagement of your Stories, which may be worth integrating into your creative process.

OpenAI ChatGPT Browses The Internet Gets More Prominent Links

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on August 5, 2024

OpenAI has added “more prominent” links to the ChatGPT browses the internet feature. After every section, ChatGPT added a hyperlink to the source, if you are using the browses the internet part…

🧠 Community Wisdom: Favorite user research tools, scaling a B2B SaaS startup, effective product positioning, equity crowdfunding, integrating networking into a job search, and more

Source: SEOSLY

By: Olga Zarr

Posted on August 4, 2024

Community Wisdom 176

Google Analytics real-time reporting bug confirmed

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on August 1, 2024

Many sites are seeing zero or little real-time traffic reported in GA4.

Scaling Product & Operational Excellence – Charles Zedlewski (COO, Temporal & GM, Cloudera)

Source: moz (en-US)

Posted on July 31, 2024

Listen now | Scaling companies is incredibly difficult but at each stage the building blocks need to be set in place properly. Charles Zedlewski has been COO, GM, and a product leader…

7 Content Marketing Reporting Tools for Data That Matters

Source: SEO - Practical Ecommerce

By: Eric Schwartzman

Posted on July 30, 2024

The complete reporting stack for content marketers.

5 reasons why rankings are lying and how to fix them

Source: Search Engine Land

By: Ludwig Makhyan

Posted on July 30, 2024

Don’t be fooled by decent rankings that won’t drive results. Learn five problems that could be hurting your SEO efforts and how to fix them.

App store optimization: 8 tips to leverage your SEO research skills

Source: SEO Blog by Ahrefs

By: Patrick Stox

Posted on July 30, 2024

Adapt your SEO skills to optimize mobile apps for better discoverability and downloads in the Apple App Store and Google Play Store.

Google Testing Places & Places Sites Search Bar Filter Tabs

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on July 30, 2024

Yesterday we reported Google is testing products and products sites in the search bar tab in the European regions. Today, Google is testing places and places sites in the search bar tab…

HIPAA-Compliant Review Responses — with Examples – GatherUp

Source: Unknown Source

Posted on July 29, 2024

Your complete guide to HIPAA compliant review responses. We’ve included the dos and don’t as well as example responses.

AI Review Responses: A How-to Guide – GatherUp

Source: Unknown Source

Posted on July 29, 2024

Your complete guide to using AI to response to reviews. With AI review responses you can increase engagement and efficiency.

Google Testing Products & Product Sites Search Bar Filter Tabs

Source: Search Engine Land

By: Claudia Tomina

Posted on July 29, 2024

Google is now testing placing “product sites” as its own search bar filter tab in the search results. Also, Google is testing replacing “Shopping” with “Products” in that search bar.

SEO Analyst ~ RYNO ~ $45k-$65k ~ Remote (US)

Source: SEO - Practical Ecommerce

By: Ann Smarty

Posted on July 29, 2024

** Only candidates with 2+ consecutive years of current SEO agency experience will be considered if they are not currently located in the Phoenix Metro Area ** Applicants must reside in and…

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