Category: Technical SEO
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How to build a better, smarter, more discoverable site architecture
Learn how to use Screaming Frog, ChatGPT, and Relume to create visualization charts and build a hierarchical navigation menu with wireframes.
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Google Says Poor Pingdom Score Does Not Affect Your SEO
Google’s John Mueller responded to a concern on Reddit about a site that scored a D with its Pingdom score. Pingdom measures sites uptime and overall page speed metrics. John Mueller responded to the concern saying, “this is not affecting your SEO.”
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Google Testing Quick View Links On Hotel/Lodging Packs/Carousels
Google is testing a new quick view button/link within the Google Search results for hotel and lodging results. When you click on the quick view button you are taken to the Google Business Profile listing but when you click on the main result you are taken to the website directly (or maybe the other way,…
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Google Is Looking Out for #1. It’s Time You Do, Too
From hoarding top search real estate, to swiping our IP to fuel its billion-dollar AI—Google is looking out for #1. It’s time we do the same.
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Python for SEO, Explained for Beginners
Python can automate tons of SEO busywork, and thanks to tools like ChatGPT and Google Colab, it’s never been easier to get started.
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Google Business Profile bug prevents adding new businesses
There seems to be an issue with phone numbers preventing you from creating new business profiles and also phone numbers being removed from some existing business profiles.
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Google Business Profile Setup Broken At Phone/Website Screen
There are tons of complaints in the Google Business Profile Help Forums about a bug during the setup process of a Google Business Profile. When you get to the screen about adding your phone number and website address, the next button won’t take you to the next screen – it just won’t let you go…
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Google AI Overviews With Get An Al Explanation & Related Images Button
Google is testing a new feature in the AI Overviews (although, they look familiar to me for some reason). When you click or hover over on a word in the AI Overview, Google will bring up a menu to get an AI explanation, show related images or copy to clipboard.
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Schema Helps Microsoft’s LLMs (Copilot) Understand Your Content
There is a big debate in the SEO community on the topic of schema markup and LLMs. Do LLMs like Microsoft Bing’s Copilot, Google’s Gemini, OpenAI’s ChatGPT, Perplexity and others use schema markup and structured data in any way. Fabrice Canel, Principal Product Manager at Microsoft Bing, said they do.
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Google Updates Merchant Center Return Details Code With returnPolicyCountry
Google added returnPolicyCountry to the return policy code examples within the Google Merchant Center structured data document. This is because Google requires returnPolicyCountry for MerchantReturnPolicy.
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Google Updates Merchant Center Return Details Code With returnPolicyCountry
Google added returnPolicyCountry to the return policy code examples within the Google Merchant Center structured data document. This is because Google requires returnPolicyCountry for MerchantReturnPolicy.
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Google Hijacks Restaurants Booking System Leading To No Reservations Being Available
Imagine you own a restaurant and you get all your reservations online through your booking system; you even tell people to book online when they call, via an automated message. But then, all of a sudden, Google decides to hijack that booking link and replace it with Google Assistant’s calling feature.
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Google Hijacks Restaurants Booking System Leading To No Reservations Being Available
Imagine you own a restaurant and you get all your reservations online through your booking system; you even tell people to book online when they call, via an automated message. But then, all of a sudden, Google decides to hijack that booking link and replace it with Google Assistant’s calling feature.
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Using Date published + Date updated can wreck your organic CTR
Showing the date published and updated on the page can lead to Google displaying the wrong date, which can hurt your click-through rate.
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How to fix the ‘Server error (5xx)’ error in Google Search Console
Learn how to fix the ‘Server error (5xx)’ error in GSC by improving content quality, site architecture, and more.
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Advertisers Skeptical About Google Tag Manager Loading Changes
Google sent out an email to advertisers yesterday about changes coming to Google Tag Manager. Specifically, Google Tag Manager will send events before loading a Google tag and Google calls this a “small change” that “will not harm measurement performance.”
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Google to change how Tag Manager works with Google Ads in April
Google is updating GTM to ensure a Google tag loads before sending events, improving tracking accuracy and data collection for advertisers.
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How Snapchat Ranks Content for Snap Map
Some insights into how Snapchat displays content on its map.
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Taming Index Bloat: How to Optimize Your Website’s Index Health
Index bloat is a significant SEO issue impacting larger websites, where unnecessary or redundant URLs are indexed, wasting valuable resources. This article outlines methods to identify and resolve index bloat, improving overall site health and efficiency.
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What is Index Bloat? — Whiteboard Friday
Deep dive into index bloat – a critical SEO challenge affecting medium to large websites. Learn how to identify URLs consuming your index quota without delivering traffic, understand the difference between crawl budget and index bloat, and discover practical solutions for cleanup.
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What is Index Bloat? — Whiteboard Friday
Deep dive into index bloat – a critical SEO challenge affecting medium to large websites. Learn how to identify URLs consuming your index quota without delivering traffic, understand the difference between crawl budget and index bloat, and discover practical solutions for cleanup.
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Meta Previews Next-Gen AR Glasses
The next generation of Meta’s AR glasses will soon be made available to researchers.
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When and how to use knowledge graphs and entities for SEO
Learn when using entity-based SEO strategies can give you an edge – and how to implement them without wasting effort.
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Google Says There Is A Lot More Work To Do To Make Crawling More Efficient
Last April 2024, Gary Illyes from Google said he was on a mission to make web crawling more efficient, he wanted to “figure out how to crawl even less, and have fewer bytes on wire.” Gary updated us saying “there’s lots more in works” for this but implies some improvements have already been made.
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Disallow, Canonicalize, Noindex, or Remove? How to properly block content that’s violating Google’s site reputation abuse policy [Case Studies]
Glenn Gabe covers how to properly block content that’s violating Google’s site reputation abuse spam policy. Glenn covers four methods being used by site owners, but only two are correct.
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How to Analyze a Sudden Drop in Website Traffic [With Template]
A sudden drop in organic traffic can feel like an SEO nightmare. But instead of panicking, here’s how you can diagnose the issue, take corrective action, and restore your site’s performance.
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Generate JSON-LD Schema at Scale With JavaScript Snippets – Screaming Frog
This tutorial shows how to leverage the Screaming Frog SEO Spider’s recently released custom JavaScript functionality to create JSON-LD schema markup at scale. With a small amount of code, I will demonstrate how to extract elements from a webpage and integrate each one into a structured data script with variables….
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Generate JSON-LD Schema at Scale With JavaScript Snippets – Screaming Frog
This tutorial shows how to leverage the Screaming Frog SEO Spider’s recently released custom JavaScript functionality to create JSON-LD schema markup at scale. With a small amount of code, I will demonstrate how to extract elements from a webpage and integrate each one into a structured data script with variables….