Technical SEO

Microsoft is testing using black-colored review stars in its Bing Search results. This is instead of the yellow or orange review stars. I am not sure why they are testing it in…

Google is testing shading the background color in gray behind the favicon and site name and URL for the mobile search results. It brings a little bit more of a design flair…

The most comprehensive guide to lawyer SEO (attorney SEO or SEO for lawyers) on the internet. It’s both for lawyers and SEO professionals doing SEO for

Google had some more intense search ranking volatility this week, both on June 1st and also around June 5th. Google said white-labeled coupon sites would be penalized by its site reputation abuse…

Learn how to integrate SEO and paid search into your marketing strategy in order to avoid unnecessary spending, have a unified brand message, and achieve sustainable long-term growth.

Microsoft sent emails to some Microsoft Advertising advertisers to let them know that if they have run an import from Google Ads to their Microsoft Advertising account, going forward, Microsoft will continue…

Google Ads has released a major version release for the Google Ads API, version 17. Version 17 includes preparation for resource usage policy changes, page size changes, batch reporting changes, more PMax…

Google’s Head of Search, Liz Reid, wrote a blog post last night named “AI Overviews: About last week.” She basically said that overall the vast majority of the AI Overviews are really…

As the SEO Manager, you’ll lead a small team of (self-proclaimed) SEO nerds working on improving our client’s Search Engine performance. Equipped with your SEO experience, critical thinking, leadership, problem-solving, and creative strategizing…

You can now opt into Google’s new video enhancements tool that uses AI to automatically generate multiple video formats.

Google won’t comment on the specific elements in the document, in order to keep its ranking system safe and secure.

In the past couple of weeks, we had two blog posts published on the topic of the click through rates from the new Google AI Overviews to publishers compared to those clicks…

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Every day now, I see several screenshots on X of embarrassing and sometimes harmful AI Overviews within the Google Search results interface. I mean, we covered the one that recommends you drink…

What is SmallPDF doing to drive more than 55 MILLION visitors to their site via organic traffic? That’s the whole thing I’m talking about in this post…

We’re living through a disruptive moment due to AI – and more turbulence is expected in the SEO job market.

December 2022, Google began showing “About this” site under some search result snippets, when the intent of the query was to learn more about that brand. It was a pretty sparse textual…

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For the original iTunes version, click here. Google announced they are rolling out AI Overviews in the US and many searchers want to turn it off…

What happens when you let Google do the Googling for you, but Google can’t find what Google is Googling for on Google?

Chewy’s content team is seeking an experienced Sr. SEO Manager to help build the most trusted and comprehensive pet-focused library on the internet. Your primary responsibility is to lead SEO strategies aligned…

Brado is a digital marketing agency reinventing the way healthcare brands engage with people. Driven by insight, we offer precision engagement solutions that produce superior returns for our healthcare clients and better…

Learn why having an hreflang implementation alternative at the robots.txt level would highly minimize issues and improve executionn effectiveness.

Consumers can now shop directly on Google’s search results without visiting merchants’ ecommerce sites.

It seems Google has fully removed the number of results found, the results count, from the Google Search results page. It was removed from the Google Search Generative Experience last June and…

The U.S. Department of Justice hammered Google over search ad price manipulation and more in its closing statement on search advertising.

Over the past week, many have been windblown by Statcounter reporting that Google lost significant market share in the US and worldwide from March to April 2024. It turns out it was…

There’s nothing wrong with running a quick SparkToro audience search, scrolling around for 5 minutes, and coming away savvier and better-informed about a

One of the big worries for Google investors was the cost of running AI to show within its search results. The AI overviews, now AI answers are costly to run. But as…

Watch now | For those interested in learning about the $4.5B business of OneTrust, this is the episode for you. Kumar Gautam is a Partner at Sands Capital, a multi-strategy asset manager…

A couple of weeks ago Forbes blocked its coupons directory on its website from being crawled by Google. Now Forbes has completely wiped out all the coupons from its site, serving a…

Your data is a dynamic, living asset that needs constant care and distribution.

Your data is a dynamic, living asset that needs constant care and distribution.

Google has removed the feature to add publications manually to the Google Publisher Center. Instead, publications will be automatically added when Google’s algorithms decide to.

Google and Microsoft both reported very good earnings, driving both stock prices up after hours. I like to dive into the ad revenue side, and it looks like Google Ad revenue was…

Google Ads is showing yet another new and fun notice to some advertisers. This one shows an impression issue for “Low keyword quality.” As a reminder, as for diagnostic insights, quality score…

Want to scare an SEO? Just tell them they need to manage a site migration. Want to make an SEO faint? Tell them they need to manage to split a site into…

Google Senior VP Prabhakar Raghavan blames increasing competition, costs and regulation for a ‘new operating reality’.

We asked Search Engine Land’s SearchBot to create a recovery plan for a website that lost its rankings following a Google core update.

Jordan Digital Marketing is a fully remote growth marketing agency and a finalist in the 2023 Google Premier Partners Workforce Excellence award and Search Engine Land’s 2023 Small PPC Agency of the Year…

Free EEAT checklist (EEAT audit template) to help you audit your website in terms of E-E-A-T/YMYL/Helpful Content/Google Quality template coming soon.

Improve your visibility on this powerful recommendation platform through content quality, relevance and technical enhancements.

Google Search is testing horizontal lines under the sitelinks and the people also ask elements in the search results. This is a long horizontal line that goes across the while search result…

Tips to strategically engage with and foster organic brand mentions across various channels to boost your visibility and share of search.

Google has published its yearly update for its Merchant Center product data specification. Some of the changes listed below went into effect yesterday, April 9, while some go into effect on July…

Listen now | The most important trend power AI is semiconductors and that trend is not slowing down anytime soon. We need to understand what is happening at the semiconductor level to…

Practical tips for incorporating generative AI into PPC copywriting, keyword research, account structure building and audience analysis.

DeVry University strives to close our society’s opportunity gap and address emerging talent needs by preparing learners to thrive in careers shaped by continuous technological change. Through innovative programs, relevant partnerships, and…

Auditing eCommerce websites with seemingly infinite pages can be a real challenge. Luckily, the Screaming Frog SEO Spider tool can be a powerful ally for SEO professionals seeking to dig into all…

The platform is introducing CTV ads and LinkedIn Premiere this week, and is also set to start testing Live Event ads.

Google is testing showing local carousels, local search results to Business Profile listings, within the related searches section. It seems off but Google is sub-categorizing them with the types of local results…

Google is testing showing four images, instead of three images, in its search results. This is a small change but it does give more publishers a chance to show their images on…

Responding to questions of customers and prospects can generate traffic and sales.

Instagram shared a list of tips to boost the engagement of your Stories, which may be worth integrating into your creative process.

OpenAI has added “more prominent” links to the ChatGPT browses the internet feature. After every section, ChatGPT added a hyperlink to the source, if you are using the browses the internet part…

Community Wisdom 176

Many sites are seeing zero or little real-time traffic reported in GA4.

Listen now | Scaling companies is incredibly difficult but at each stage the building blocks need to be set in place properly. Charles Zedlewski has been COO, GM, and a product leader…

Don’t be fooled by decent rankings that won’t drive results. Learn five problems that could be hurting your SEO efforts and how to fix them.

Adapt your SEO skills to optimize mobile apps for better discoverability and downloads in the Apple App Store and Google Play Store.

Yesterday we reported Google is testing products and products sites in the search bar tab in the European regions. Today, Google is testing places and places sites in the search bar tab…

Google is now testing placing “product sites” as its own search bar filter tab in the search results. Also, Google is testing replacing “Shopping” with “Products” in that search bar.

** Only candidates with 2+ consecutive years of current SEO agency experience will be considered if they are not currently located in the Phoenix Metro Area ** Applicants must reside in and…

Among the findings: 91.4% of all search queries triggered SGE; Quora was a big winner; and paid search ads appeared 50% of the time.

Google’s premier event for PPC marketers is scheduled for May 21, featuring keynote discussions focused on driving business growth.

Marketers using Google’s Display & Video 360 and The Trade Desk can now access ad inventory on Hulu and Disney Plus through DRAX.

Today is day 10 of the Google March 2024 core update rollout and Google March 2024 spam update. We believe we saw the core update touch down on March 8th and 9th…

Google seems to be testing a like, thumbs-up, button on image search results. The thumbs-up icon is near the share and save button and below the image, description and visit button.

The new API allows marketers to move properties between standard and Analytics 360, providing flexibility for deeper insights.

Verification status, managing appeals and managing reviews currently may not be working.

I ran a poll asking my X/Twitter followers if they think the new Google March core and spam updates will reduce unhelpful content from showing up in the search results by 40%?…

New legislation could require ByteDance, TikTok’s owner, to sell the app within six months or face a U.S. ban.

Join our award-winning A-Team!  Ready to produce exceptional results with exceptional people?  Get in touch, we would love to get to know you. Affinitiv is the largest provider of end-to-end, data-driven marketing…

Meta’s team of engineers is working to resolve the issue that is causing major disruptions to ad creation and management.

The change is gradually rolling out in the U.S., beginning with smaller states and extending to larger states throughout the year.

Actionable tips and next steps you and your teams can take to evolve your strategy with less user-level data.

At DoctorLogic we help our doctors succeed by improving their online potential with innovative technology solutions. The Technical SEO Manager is a key member of the Product & Technology team and is…

At BrightEdge, our Generative Parser TechnologyTM  has provided us a front-row seat to the evolving landscape of Google’s Search Generative Experiences (SGE). This is a pivotal moment for observing Google’s search technology,…

Google seems to be now rolling out expandable menus and information sections for the local panels on the right side of the desktop interface. These were live for normal knowledge panels for…

Leverage AI like ChatGPT to generate more human-sounding long-form content. Refine prompts with details to produce engaging articles.

Now when leaving a review on a business within the Google local and maps results, the disclaimer has a notice about “beta questions.” It reads, “For beta questions, your answers may not…

There is a large thread in the Google Analytics help forum with complaints from site owners of being flooded with fake referral traffic originating from Poland. This seems to be the typical…

We ask Search Engine Land’s SearchBot how to carry out an effective technical SEO audit, what tools to use and how to present our findings.

Google is testing fading in the text of the search result snippets as you scroll down to see more search results. The text is a light gray, and then it becomes a…

Users still impacted are advised by Google to upload new assets or edit existing assets using a different label.

Crawl visualisations look great in a presentation, but they also have several practise uses. This piece dives into various ways you can glean insight from Screaming Frog SEO Spider crawl visualisations.

This feature allows users to enhance their shopping experience by conducting product searches based on AI-generated images.

Failure to comply with the updated policy could result in the suspension of your Google Ads account without prior warning.

Learn key steps for selecting the right SEO agency for your business. Vet vendors by assessing their reputation and watching for red flags.

When keyword cannibalization is a good thing.

Given all that’s happened in the year since this first aired (March 2023), replaying this for everyone to understand what is happening within the Semiconductor space, the different players, why Nvidia is…

Tune in for valuable insights on how to maximize first-party data generation and activation beyond just your known customers.

Discover how this bid strategy can optimize your Google Ads campaigns for the most valuable actions and overall profitability.