Category: Technical SEO
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Why Has Your Direct Traffic Dropped? Essential Factors to Consider
The article discusses five major reasons why a website’s direct traffic might experience a sudden decline. It provides insights on diagnosing these issues to ensure analytics remain accurate and actionable.
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Revolutionizing ESP32 Updates: Mastering OTA Partition Table Updates
This article discusses the process of updating the partition tables on ESP32 devices, specifically for the WLED 0.15.x version. It highlights a method of expanding app partitions to 1536KB via Over-The-Air (OTA) updates, eliminating the need for a USB connection.
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Mastering SEO Cannibalization: Identify, Fix, and Prevent Issues
The article delves into the various forms of SEO cannibalization, including internal, international, and subdomain cannibalization. It provides strategies on how to diagnose this common issue, as well as solutions to fix and prevent it, ensuring optimal performance in search rankings.
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I Asked 12 SEOs What Their Favorite SEO Books Are
I asked 12 SEOs to share what’s on their bookshelves. Here’s what they said.
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Advanced SEO: My Top 8 Tactics Shared By 107 SEOs
I asked 107 SEOs to share advanced SEO tactics that are working for them. Here’s what they said.
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Unveiling Website Insights: Using Chrome to View as Googlebot
The article discusses how users can leverage the Chrome browser’s built-in developer tools to simulate a website crawl from Googlebot’s perspective. This technique allows SEO professionals to better understand how Googlebot views their website, helping to identify potential issues in indexing and rendering.
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Study: Google AI Overviews Links Mostly Link To Informational Intent Pages
Did you know that 96% of the links Google displays and shows in the AI Overviews link to content that has informational intent? A new study from seoClarity says this is the case, after analyzing over 1 million keywords in its data set.
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Daily Search Forum Recap: September 19, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google Search ranking volatility continues, with another big swing yesterday…
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SEO Manager ~ Dyson ~ In-Office (Bristol, UK)
About Us Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re driven by progress and thrive on the challenge of relentless improvement. We’re growing fast and our ambition is huge – more categories, more locations and more people….
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New guide: Improve your Google Ads performance
Get practical strategies to reduce your cost per click by improving targeting, enhancing landing page performance and leveraging AI tools.
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Google Asks If You Will Use Gemini AI For SEO To Boost Your Rankings
In one of the more disassociated social posts Google has made in a while, Google’s Small Business account posted a poll asking if you will use Gemini, Google’s AI models, to help with your SEO, to help boost your search rankings.
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Google Local Reviews Restrictions For Business Profile Policy Violations
Google has posted a new document about the way Google may apply restrictions to your Google Business Profiles over review or other policy violations. In the document, Google wrote that it takes “take fake and/or incentivized reviews and ratings on businesses very seriously.”
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Senior SEO Specialist – The SEOFOMO Hub
Invicti is an application security leader empowering organizations to continuously secure their web applications and APIs through all stages of the software development lifecycle. Exclusively focused on this space for more than 15 years, Invicti’s products Netsparker and Acunetix bring security and development teams together to protect company data from breach through industry-leading Discovery, Dynamic…
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Google Ads Confidential Matching
Google Ads announced what it calls “confidential matching.” Confidential matching is a “way to securely connect your first-party data for our measurement and audience solutions,” Google said. And it will be used on Google Ads in numerous areas.
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Use DAM and AI to keep up with content demands
Explore emerging AI trends and practical applications for enhancing digital asset management.
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Google and guest posts: What gets indexed and what doesn’t
Does Google index guest posts from reputable sites? Find out why some guest posts succeed while others fail in this study.
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Google adtech antitrust trial: Everything you need to know
The antitrust trial over allegedly monopolistic practices in the $200 billion digital advertising industry could lead to significant changes.
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Celebrating 400 Issues of #SEOForLunch: New Consulting Tips to Help You Achieve More and Earn More » Nick LeRoy
400 #SEOForLunch issues. 7.7 YEARS of consistent weekly emails or 3000+ days of continuous publishing. 🤯
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Google Replaces Cache Link With Internet Archive’s Wayback Machine
After Google has angered tons of SEOs and searchers over removing the cache link from the search result snippets, Google decided several months later to add links to Internet Archive’s Wayback Machine. This will give you snapshots in time of what that webpage looked like, but it is not powered by Google.
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EU’s top court upholds $2.7 billion fine against Google
The record $2.7 billion fine against Google was for favoring its own price-comparison service in search results.
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The 25 Biggest Traffic Losers in SaaS
We analyzed the organic traffic growth of 1,600 SaaS companies to discover the SEO strategies that work best (…and worst) in 2024.
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Turn Marketing Into Meaningful Relationships — Whiteboard Friday
In this episode, Navah reminds us that long-term relationships with customers are fostered through communication and value alignment. With budget and consumer behavior in mind, learn how and where can you best serve your customers the content they are looking for.
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Google To Link Ads & Merchant Center Accounts By October 3rd
Google will automatically link Google Ads and Google Merchant Center accounts by October 3, 2024. Google emailed some advertisers who have yet to link those accounts about the change.
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SEO Content Executive ~ Kinetic Investments ~ £22k-£30k ~ Remote (UK)
Description Kinetic Investments is a start-up accelerator company that provides entrepreneurs with the capital and support required to transform their vision into a success. We work closely with start-ups to accelerate their growth; design, development, marketing, administration and business strategy. Comeback Media One of our new and exciting ventures, Comeback Media, is looking for a content…
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SEO Manager ~ PainPoint Health ~ Remote (US)
Job Description: We are seeking an experienced and dynamic SEO Director with over 7 years of experience to lead our SEO efforts. The ideal candidate must possess excellent knowledge of WordPress and be adept at executing comprehensive SEO strategies to improve our online presence and drive organic traffic. Key Responsibilities: Keyword Research/URL Mapping: Conduct in-depth…
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Microsoft Advertising Logos and Call To Actions & Other Search Ad Updates
Microsoft published its updates for September 2024 yesterday and a lot is around Performance Max updates for Microsoft Advertising. Plus, you can now add logos and call to actions to your ads, a new Search term insights report is rolling out, Search themes are available for pilot in Performance Max and more.
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What are Twiddlers in Google’s ranking systems? And how can we use this knowledge to rank better? – Marie Haynes
Discover what Twiddlers are in Google’s ranking systems and how they impact search results. Learn about the types of Twiddlers and actionable SEO strategies to improve your rankings by understanding Google’s algorithm better.
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SEO Manager ~ LaunchDarkly ~ $114-134k ~ Hybrid (San Francisco, US)
About the Job LaunchDarkly is seeking an experienced and creative SEO Manager with a knack for developing traffic and driving conversions with organic search. With a strong content focus, you’ll collaborate with stakeholders across the organization to use SEO to engage everyone from developers to product managers, engineering leaders, CTOs, and founders. You’ll own the…