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Technical SEO

Encompasses structured data, site performance, on-page, and off-page technical strategies.

The Theory and Praxis of Local SEO: What Mike Blumenthal Wants Every Agency to Know

Source: Unknown Source

06/23/25

Source: Unknown Source. Read the original article Industry expert Mike Blumenthal shares what every agency needs to know to master both the strategy and execution of local SEO.

How a 91-year-old vibe coded a complex event management system using Claude and Replit | John Blackman

Source: Lenny's Newsletter

By: Claire Vo

06/23/25

Source: Lenny’s Newsletter by Claire Vo. Read the original article TL;DR Summary of How a 91-Year-Old Built a Church Event App Using Claude and Replit **John Blackman**, a 91-year-old retired electrical engineer,…

How to Extract ChatGPT’s Fan-Out Queries

Source: SEO - Practical Ecommerce

By: Ann Smarty

06/23/25

Source: SEO – Practical Ecommerce by Ann Smarty. Read the original article TL;DR Summary of Understanding ChatGPT’s Fan-Out Queries with New SEO Tools Large language models like ChatGPT generate answers by performing…

SEO vs. Brand Voice? You Don’t Have to Choose

Source: Unknown Source

06/20/25

Source: Unknown Source. Read the original article Think SEO means sacrificing your brand’s personality? Think again. This session reveals how to blend search-friendly content with authentic brand voice—so you can boost rankings…

Leveling the Playing Field: Jason Wortham on Fighting Fake Reviews and Defending Reputation

Source: Unknown Source

06/20/25

Source: Unknown Source. Read the original article Jason Wortham dives into the growing challenge of fake reviews and the tactics every business needs to defend their reputation.

The Great Agency Recalibration: Nick Petroski on What’s Actually Changing in 2025

Source: Unknown Source

06/20/25

Source: Unknown Source. Read the original article Discover what’s really shifting for agencies in 2025 as Nick Petroski breaks down the trends, mindset shifts, and strategic pivots redefining success.

Google Adds Troubleshooting Guidance To Block Content From AI Mode & AI Overviews

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/20/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s Update on AI Preview Controls and Troubleshooting Google has enhanced its AI features by adding a…

Threads Adds Expanded Fediverse Engagement Options

Source: Social Media Today - Latest News

By: Andrew Hutchinson

06/17/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Meta Threads Expands Fediverse Features Amid Limited User Interest Meta Threads is enhancing its interoperability…

The AI Search Content Optimization Checklist [With Google Sheets]

Source: SEO Blog by Aleyda

By: Aleyda Solis

06/16/25

Source: SEO Blog by Aleyda by Aleyda Solis. Read the original article TL;DR Summary of The AI Search Content Optimization Checklist [With Google Sheets] The checklist highlights key strategies to optimize content…

How to Calculate Cosine Similarity of Vector Embeddings in Google Sheets (w/ Free Sheet Template & Apps Script)

Source: Digitaloft

By: James Brockbank

06/13/25

This guide was created to sit alongside my talk at SMX Advanced 2025: Measuring Link Relevance Using Vector Embeddings and Cosine Similarity to show you how to calculate cosine similarity of vector…

Unrelated Content A Google SEO Ranking Issue?

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/11/25

TL;DR Summary of How Unrelated Content Affects Google Search Rankings Google’s John Mueller highlights that having unrelated content on a website can cause indexing issues and ranking drops. He advises site owners…

Google Adds Markup Support For Loyalty / Membership Programs

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/11/25

TL;DR Summary of Google’s New Loyalty Program Markup Support Google now supports loyalty and membership program markup within Organization structured data combined with Product structured data. This update allows businesses without a…

Adding markup support for loyalty programs  |  Google Search Central Blog  |  Google for Developers

Source: Google Search Central Blog

06/10/25

TL;DR Summary of How to Add Loyalty Program Structured Data for Google Shopping Google now supports adding loyalty programs in Organization structured data and loyalty benefits in Product structured data to enhance…

How In-House SEOs Collaborate with Developers to Get Technical SEO Requests Implemented

Source: Digitaloft

By: James Brockbank

06/09/25

This is Part 4 of our In-House Insights series, where we dive into the messy, real-world challenges in-house SEO teams deal with every day. This time, we’re tackling one of the most…

X Outlines its Updated DM Encryption Process

Source: Social Media Today - Latest News

By: Andrew Hutchinson

06/03/25

How X’s Updated DM Encryption Enhances Privacy for Premium Users Overview of X’s New Encrypted Messaging System X (formerly Twitter) has revamped its direct message (DM) encryption with the rollout of the…

AI Overviews Don’t Trust You. They Trust Your Reviews: How to Rank in the Age of Conversational Search

Source: Unknown Source

06/03/25

As AI reshapes search, your reviews are your new homepage. Here’s how to rank when trust is crowd-sourced.

Google Lens Comes To YouTube Shorts

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/02/25

How to Use Google Lens for Enhanced Search on YouTube Shorts Introducing Google Lens Integration with YouTube Shorts Google is rolling out a new beta feature that integrates Google Lens directly into…

The Truth About How Reviews Impact Rankings on Google: What Joy Hawkins Wants You to Know

Source: Unknown Source

05/30/25

What role do reviews really play in your local rankings? In this must-watch session, Local SEO expert Joy Hawkins breaks down the myths and truths about how Google uses reviews in its…

Meta Partners With Anduril to Develop XR Headsets for US Military

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/29/25

Meta and Anduril Collaborate to Develop Advanced AR/VR Headsets for U.S. Military Overview of the Meta-Anduril Partnership Meta has partnered with XR company Anduril to design and build integrated augmented reality (AR)…

You should be vibecoding for GTM

Source: Kyle Poyar’s Growth Unhinged

By: Alex Shartsis

05/28/25

Introduction to Vibecoding in GTM Vibecoding tools like Lovable and Replit empower even non-technical users to build lead magnets, prototypes, landing pages, and more, significantly transforming go-to-market (GTM) strategies. Unlike traditional methods…

Google Search Products Gain Third-Level Overlay With Store Pricing History & More

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/28/25

Google Search Product Pricing and Store Details Google Search now provides pricing history and detailed store information for specific products directly within the search results. How to Access When viewing a product,…

Google Doesn’t Want You To Lump Technical SEO With Programmatic SEO

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/27/25

Distinction Between Programmatic SEO and Technical SEO John Mueller from Google emphasizes that programmatic SEO should not be confused with technical SEO. They are fundamentally different practices. Technical SEO Technical SEO focuses…

Google AI Overviews Image Carousel

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/27/25

Google AI Overviews Image Carousel Feature Google AI Overviews now include an image carousel that users can swipe through to view images. Functionality and User Experience When clicking on images within the…

Google Shopping Testing New Menu Under Search Bar With Super G Logo

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/26/25

Google is testing a new menu, tab bar, under the search bar within Google Shopping. This new bar most visibly has the super G logo and then contains additional options that take…

Your Reputation Doesn’t Live on an Island (and Neither Should Your Strategy)

Source: Unknown Source

05/23/25

Is a 4.5-Star Rating Good Enough? It depends on your industry and competition. Discover why context matters, why “good enough” can be dangerous, and how to build a reputation that wins trust—and…

The AI Bots That ~140 Million Websites Block the Most

Source: Data & Studies - SEO Blog by Ahrefs

By: Patrick Stox

05/21/25

We looked at ~140 million websites and our data shows that block rates for AI bots have increased significantly over the past year.

Google Business Profiles Right Knowledge Panel Missing Bug

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/21/25

For the past few weeks or so, Google has a bug where the right side knowledge panel goes missing for business owners when you try to bring up your business listing in…

Google Search Testing Link Icon Box With Anchor Feature

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/20/25

Google is testing a new link feature in the search results, it is in the form of a link box, in the search result snippet, that when you click on it, it…

IndexNow Now Works With Product Schema; Shopify & Soon Amazon

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/20/25

Microsoft Bing announced some interesting updates for IndexNow including how it works now with product schema and that Shopify now supports it and soon Amazon will. This will help Bing and search…

GA4 Custom Event Tracking for SaaS Without the Headache

Source: moz (en-US)

05/20/25

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