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Technical SEO

Encompasses structured data, site performance, on-page, and off-page technical strategies.

X Outlines its Updated DM Encryption Process

Source: Social Media Today - Latest News

By: Andrew Hutchinson

06/03/25

How X’s Updated DM Encryption Enhances Privacy for Premium Users Overview of X’s New Encrypted Messaging System X (formerly Twitter) has revamped its direct message (DM) encryption with the rollout of the…

AI Overviews Don’t Trust You. They Trust Your Reviews: How to Rank in the Age of Conversational Search

Source: Unknown Source

06/03/25

As AI reshapes search, your reviews are your new homepage. Here’s how to rank when trust is crowd-sourced.

Google Lens Comes To YouTube Shorts

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/02/25

How to Use Google Lens for Enhanced Search on YouTube Shorts Introducing Google Lens Integration with YouTube Shorts Google is rolling out a new beta feature that integrates Google Lens directly into…

The Truth About How Reviews Impact Rankings on Google: What Joy Hawkins Wants You to Know

Source: Unknown Source

05/30/25

What role do reviews really play in your local rankings? In this must-watch session, Local SEO expert Joy Hawkins breaks down the myths and truths about how Google uses reviews in its…

Meta Partners With Anduril to Develop XR Headsets for US Military

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/29/25

Meta and Anduril Collaborate to Develop Advanced AR/VR Headsets for U.S. Military Overview of the Meta-Anduril Partnership Meta has partnered with XR company Anduril to design and build integrated augmented reality (AR)…

You should be vibecoding for GTM

Source: Kyle Poyar’s Growth Unhinged

By: Alex Shartsis

05/28/25

Introduction to Vibecoding in GTM Vibecoding tools like Lovable and Replit empower even non-technical users to build lead magnets, prototypes, landing pages, and more, significantly transforming go-to-market (GTM) strategies. Unlike traditional methods…

Google Search Products Gain Third-Level Overlay With Store Pricing History & More

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/28/25

Google Search Product Pricing and Store Details Google Search now provides pricing history and detailed store information for specific products directly within the search results. How to Access When viewing a product,…

Google Doesn’t Want You To Lump Technical SEO With Programmatic SEO

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/27/25

Distinction Between Programmatic SEO and Technical SEO John Mueller from Google emphasizes that programmatic SEO should not be confused with technical SEO. They are fundamentally different practices. Technical SEO Technical SEO focuses…

Google AI Overviews Image Carousel

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/27/25

Google AI Overviews Image Carousel Feature Google AI Overviews now include an image carousel that users can swipe through to view images. Functionality and User Experience When clicking on images within the…

Google Shopping Testing New Menu Under Search Bar With Super G Logo

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/26/25

Google is testing a new menu, tab bar, under the search bar within Google Shopping. This new bar most visibly has the super G logo and then contains additional options that take…

Your Reputation Doesn’t Live on an Island (and Neither Should Your Strategy)

Source: Unknown Source

05/23/25

Is a 4.5-Star Rating Good Enough? It depends on your industry and competition. Discover why context matters, why “good enough” can be dangerous, and how to build a reputation that wins trust—and…

The AI Bots That ~140 Million Websites Block the Most

Source: Data & Studies - SEO Blog by Ahrefs

By: Patrick Stox

05/21/25

We looked at ~140 million websites and our data shows that block rates for AI bots have increased significantly over the past year.

Google Business Profiles Right Knowledge Panel Missing Bug

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/21/25

For the past few weeks or so, Google has a bug where the right side knowledge panel goes missing for business owners when you try to bring up your business listing in…

Google Search Testing Link Icon Box With Anchor Feature

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/20/25

Google is testing a new link feature in the search results, it is in the form of a link box, in the search result snippet, that when you click on it, it…

IndexNow Now Works With Product Schema; Shopify & Soon Amazon

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/20/25

Microsoft Bing announced some interesting updates for IndexNow including how it works now with product schema and that Shopify now supports it and soon Amazon will. This will help Bing and search…

GA4 Custom Event Tracking for SaaS Without the Headache

Source: moz (en-US)

05/20/25

Google Search Console Sitemap Error For Some 5 Character Subdomains

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/19/25

Google has a weird and somewhat limited and rare issue with sitemap files within Google Search Console. These sitemap files cannot be fetched and retrieved by Google Search. The issue seems to…

Finding and Testing Internal Link Changes with Screaming Frog – Screaming Frog

Source: Screaming Frog

By: Mark Porter

05/16/25

Internal linking is a crucial but often overlooked aspect of SEO that can significantly impact your website’s search performance. This guide explains how to use the SEO Spider’s features to identify internal…

X Rolls Out Support for 4K Video Uploads

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/15/25

Improved video upload options on X.

How Long Does It Take to Rank in Google? And How Old Are Top Ranking Pages?

Source: Data & Studies - SEO Blog by Ahrefs

By: Patrick Stox

05/15/25

Back in 2017, we ran a study to answer an important question: How old are the top-ranking pages in Google? In 2025, the data looks very different.

The Transparency Report: Revolutionizing How Agencies Combat Fake Reviews and Protect Client Reputations

Source: Unknown Source

05/15/25

Discover how The Transparency Report is changing the game for agencies—empowering them to fight fake reviews and safeguard client reputations.

Google Rethinking Its Search Stack From Ground Up With LLMs

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/15/25

Another Google court document from the DOJ trial showed that Google said it is currently rethinking its entire search stack, from the ground up, with LLMs playing a more fundamental role. The…

Google Says Stop Using Different URLs For Same Image

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/13/25

Google made what I would consider a logical clarification to its image SEO best practices help document. It now says don’t upload the same image under different URL/file names to your site,…

Google Says hreflang Doesn’t Guarantee Indexing

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/13/25

Google’s John Mueller explained that just because you use hreflang tags on your pages, it doesn’t mean those pages will be indexed and/or ranked in Google Search. He said on Bluesky, “hreflang…

Meta Outlines Advancing 3D Object Creation Process

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/12/25

Meta continues to develop simplified VR generation models.

Microsoft Bing Tests Next/Prev Pagination

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/09/25

Microsoft is testing a new pagination bar for its Bing Search results. Instead of the left arrow, page numbers and then right arrow, Bing is testing showing a “Next” button and then…

2025 Guide to a Successful Site Migration: How to Protect Your SEO and Grow in the Era of AI Search

Source: BrightEdge blogs

By: Lem Park

05/09/25

Site migrations have always been one of the riskiest moments for organic search—but in 2025, the stakes have grown higher. Search isn’t just about rankings anymore. It’s about how you appear in…

Google Business Profiles Toggle For Show Business Address Broken

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/08/25

Google Business Profiles has another bug, this time with the toggle to hide or show the business address. The toggle for “Show business address to customers” just does not work – I…

Vibe coding a 3D multiplayer game in 15 minutes—with no game dev experience | Cody De Arkland (Senior Director of Developer Experience at Sentry)

Source: Lenny's Newsletter

By: Claire Vo

05/05/25

Listen now | Watch Cody speed-run the creation of a 3D multiplayer flight simulator—from scratch—in just 15 minutes

Google’s AI Crawler, Google-Extended, Does Render JavaScript

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/05/25

Google’s AI crawler, Google-Extended, the crawler it uses for Gemini and other related AI services, does render itself and can render JavaScript, just like Googlebot, Google’s main web search crawler.

Google Tag Gateway For Advertisers

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/05/25

Google announced a number of new tag, analytics and data strategies on Friday including a new Google tag gateway for advertisers. Google tag gateway for advertisers allows you to run your Google…

App deep links: connecting your website and app  |  Google Search Central Blog  |  Google for Developers

Source: Google Search Central Blog

05/02/25

Semantic SEO: The Advanced Skill Most SEOs Pretend to Understand

Source: General SEO - SEO Blog by Ahrefs

By: Despina Gavoyannis

04/30/25

It’s not a different type of SEO. You don’t need to do wildly different things. Rather, it’s a mental model that advances: The way you think about SEO

Four Identical Links On A Page Is Fine & Normal For Google

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/30/25

Google’s John Mueller said having “four identical links on a page to another page seems fine & common to me.” He said, don’t worry if you have that in your navigation, and…

Google Says Changing Lastmod Date In Sitemap Isn’t An SEO Hack

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/29/25

Google’s John Mueller explained that changing the dates in your XML Sitemaps lastmod date to all show today, the most recent day, won’t favor your rankings or SEO. He said on Reddit,…

 Introducing the Location Dashboard: Your New Command Center for Reputation Management

Source: Unknown Source

04/28/25

Easily manage and grow your online reputation with the new location dashboard — your all-in-one hub for monitoring, managing, and improving your presence, all in one place.

April 2025 Feature Release Roundup: Transforming How You Manage Your Online Presence

Source: Unknown Source

04/28/25

Our April 2025 Release brings powerful updates to transform how you manage and grow your online presence with smarter tools and enhanced integrations.

Setting your 60/40 local business review acquisition budget

Source: Unknown Source

04/28/25

Unlock the real drivers behind Local SEO success—learn what truly impacts rankings and turns browsers into loyal customers.

Should you use Google Extended in Robots.txt? – Marie Haynes

Source: SEO Blog by Marie Haynes Consulting

By: Marie Haynes

04/28/25

Google Extended is a control mechanism you can use in your robots.txt file to tell Google not to use your content for training its future Gemini models. It also stops Google from…

Setting your 60/40 local business review acquisition budget

Source: Unknown Source

04/25/25

Where should your review requests go? Use this 60/40 strategy to guide smarter, more effective outreach.

Google Says Image Streaming Is Not SEO Friendly

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/25/25

Google’s John Mueller pretty much said that using image streaming techniques will not result in an SEO friendly outcome. He actually said, “It’s a great way to prevent your images from being…

AI Upgrades for First-Party Insights

Source: Unknown Source

04/24/25

Our expanded AI capabilities help you get more from your first-party feedback—respond faster and gain deeper insights with smarter automation.

Threads Launches Updated Desktop UI, Moves to ‘Threads.com’ Domain

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/24/25

Meta’s moving Threads to a new website, and giving it a small refresh in the process.

Domain extensions and SEO: What you need to know

Source: Search Engine Land

By: Dan Taylor

04/24/25

Understand how TLDs, ccTLDs, and branded domains influence rankings, trust, international reach, and more.

Google Merchant Center EnergyConsumptionDetails Replaced By certificationIdentification

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/24/25

Google updated its Google Merchant Center merchant listing structured data documentation to removed the EnergyConsumptionDetails properties and added an alternative solution to the certificationIdentification property. But keep in mind that the hasEnergyConsumptionDetails…

Meta Announces Updates for its Ray Ban Smart Glasses, Including Improved AI Chats

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/23/25

Some expanded features for your Ray Ban smart glasses.

What’s under the hood matters more than ever for SEO success

Source: Search Engine Land

By: Edna Chavira

04/22/25

Your content deserves a foundation built for speed, scale, and search.

What Is llms.txt, and Should You Care About It?

Source: General SEO - SEO Blog by Ahrefs

By: Ryan Law

04/22/25

Developers and marketers are being told to add special files to their sites to help LLMs “understand” their content. But does it do anything?

Meta tags for SEO: What you need to know

Source: Search Engine Land

By: Adam Heitzman

04/21/25

Meta tags are levers of control – not just code. Use them to boost visibility, drive clicks, and shape how AI sees your content.

Building a magical AI code editor used by over 1 million developers in four months: The untold story of Windsurf | Varun Mohan (co-founder & CEO)

Source: Lenny's Newsletter

By: Lenny Rachitsky

04/20/25

Inside Windsurf: 2 pivots, 1M developers, and an AI-powered IDE that’s changing how we code

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