Technical SEO

Back in 2017, we ran a study to answer an important question: How old are the top-ranking pages in Google? In 2025, the data looks very different.

Discover how The Transparency Report is changing the game for agencies—empowering them to fight fake reviews and safeguard client reputations.

Another Google court document from the DOJ trial showed that Google said it is currently rethinking its entire search stack, from the ground up, with LLMs playing a more fundamental role. The…

Google made what I would consider a logical clarification to its image SEO best practices help document. It now says don’t upload the same image under different URL/file names to your site,…

Google’s John Mueller explained that just because you use hreflang tags on your pages, it doesn’t mean those pages will be indexed and/or ranked in Google Search. He said on Bluesky, “hreflang…

Meta continues to develop simplified VR generation models.

Microsoft is testing a new pagination bar for its Bing Search results. Instead of the left arrow, page numbers and then right arrow, Bing is testing showing a “Next” button and then…

Google Business Profiles has another bug, this time with the toggle to hide or show the business address. The toggle for “Show business address to customers” just does not work – I…

Listen now | Watch Cody speed-run the creation of a 3D multiplayer flight simulator—from scratch—in just 15 minutes

Google’s AI crawler, Google-Extended, the crawler it uses for Gemini and other related AI services, does render itself and can render JavaScript, just like Googlebot, Google’s main web search crawler.

Google announced a number of new tag, analytics and data strategies on Friday including a new Google tag gateway for advertisers. Google tag gateway for advertisers allows you to run your Google…

It’s not a different type of SEO. You don’t need to do wildly different things. Rather, it’s a mental model that advances: The way you think about SEO

Google’s John Mueller said having “four identical links on a page to another page seems fine & common to me.” He said, don’t worry if you have that in your navigation, and…

Google’s John Mueller explained that changing the dates in your XML Sitemaps lastmod date to all show today, the most recent day, won’t favor your rankings or SEO. He said on Reddit,…

Easily manage and grow your online reputation with the new location dashboard — your all-in-one hub for monitoring, managing, and improving your presence, all in one place.

Our April 2025 Release brings powerful updates to transform how you manage and grow your online presence with smarter tools and enhanced integrations.

Unlock the real drivers behind Local SEO success—learn what truly impacts rankings and turns browsers into loyal customers.

Google Extended is a control mechanism you can use in your robots.txt file to tell Google not to use your content for training its future Gemini models. It also stops Google from…

Where should your review requests go? Use this 60/40 strategy to guide smarter, more effective outreach.

Google’s John Mueller pretty much said that using image streaming techniques will not result in an SEO friendly outcome. He actually said, “It’s a great way to prevent your images from being…

Meta’s moving Threads to a new website, and giving it a small refresh in the process.

Understand how TLDs, ccTLDs, and branded domains influence rankings, trust, international reach, and more.

Google updated its Google Merchant Center merchant listing structured data documentation to removed the EnergyConsumptionDetails properties and added an alternative solution to the certificationIdentification property. But keep in mind that the hasEnergyConsumptionDetails…

Some expanded features for your Ray Ban smart glasses.

Your content deserves a foundation built for speed, scale, and search.

Developers and marketers are being told to add special files to their sites to help LLMs “understand” their content. But does it do anything?

Meta tags are levers of control – not just code. Use them to boost visibility, drive clicks, and shape how AI sees your content.

Inside Windsurf: 2 pivots, 1M developers, and an AI-powered IDE that’s changing how we code

Replying to reviews benefits your brand in a big way. We explain which reviews to reply to and provide tips and templates to get you started.

Trying to rank for a keyword? This no-fluff guide walks you through picking the right one, creating awesome content, and making Google (and your readers) love it—step by step.

Google.com will soon be the only way to access Google Search. The ccTLD versions of Google will redirect to Google.com. That means if you try to go to Google.ca, Google.fr. Google.co.uk and…

We know Google loves to link to its own search results from the AI Overviews, and we have seen those links sometimes go in a loop of sorts. But did you know…

GatherUp’s new study finds that local businesses responding to more reviews might receive fewer new ones. Learn why—and how to test the impact on your local business strategy.

Google is experimenting more with shopping carousels, this time, showing products and then which articles are recommending those products. These can be shown in best of articles and recommended in articles.

Google is testing various link formats in AI Mode. Initially Google launched AI Mode with those tiny paperclip links, but Google, like they’ve done in AI Overviews, is testing in AI Mode,…

Discover how AI is reshaping local business reputation and why choosing the right words can make all the difference in driving visibility and trust.

X is looking to move forward with its revamp of in-app messaging.

Join top experts in local SEO, content strategy, and reputation management for two powerful days of agency-focused insights. Register free.

I am hearing reports that Google is showing driving direction request data on the Google Business Profile API for Service Area Businesses (SABs). SABs do not get a directions button, because those…

Improving visibility in LLMs requires a unique set of skills and abilities. Those skills and abilities are called “SEO”.

Google’s John Mueller said if you have hreflang tags that point to a 301 redirect, it is probably okay. But you probably also want to automate the process of setting up those…

Knowledge panel cards are now live for corporate entities. Learn what’s new, how to trigger them, and why they’re key to brand visibility.

Google sent out a notification that it will automatically opt you into using content from your email campaigns to help Google know what to show in Google Search, Shopping, and Maps. It…

Review volume boosts rankings, while ratings drive trust. Our analysis shows industries like insurance and restaurants thrive by actively requesting reviews. Prioritize both to stay ahead.

Search engines favor authority and branding over keywords alone. Find out how to make your domain work for you.

Deindexing isn’t always a penalty. Learn how technical SEO mistakes, crawl issues, and content quality affect Google indexing.

From blocking unwanted crawlers to fine-tuning access, robots.txt plays a key role in SEO. Learn how to use it effectively.