User Experience and SEO Optimization

Thank you to everyone who submitted pitches to speak at MozCon! After much deliberation, we settled on two community speakers that we’re confident are going to be a great addition to the…

A new cool E-E-A-T/YMYL/Helpful Content/Google Quality template coming soon.

Learn about information satisfaction or IS, a key metric in Google organic search rankings, and how to apply it to your business.

Seven tips and five myths

If searchers continue chatting with GenAI answer engines, it will be more critical than ever for marketers to track and monitor search results.

In January, Google told us that the Google Business Profiles websites will stop working on March 1, 2024. Google said the URLs will redirect from the website to the Google Business Profile…

Brought to you by: • Vanta—Automate compliance. Simplify security. • Eppo—Run reliable, impactful experiments • Explo—Embed customer-facing analytics in your product — Andrew Bosworth—or Boz, as most people know him—is the chief…

Google Ads announced that within Performance Max the search ad company is rolling out asset generation globally in English with more languages to come. Plus, image editing will finish rolling out in…

Confluent is pioneering a fundamentally new category of data infrastructure focused on data in motion. Have you ever found a new favorite series on Netflix, picked up groceries curbside at Walmart, or…

For the past 20 years, probably even longer, the debate about Google giving preferential treatment to large sites over small sites has been a huge topic in the SEO world and that…

Join me for 5 mins with some updates about Experts on the Wire (and new episode announcements!) Listen Now!…

Google announced this morning support for Product variant structured data. This new structured data supports three new properties; hasVariant, variesBy and productGroupID in order to handle most of the way e-commerce sites…

When influencers fail to properly label paid content, both the influencer and the brands they are promoting may be violating the law.

Explore the growth of voice search, its impact on user behavior and search, and what it means for the future.

A week ago we wrote about the timing it takes to recover from a Google helpful content update. Then on Friday, Danny Sullivan, Google’s Search Liaison, added more clarity on the fastest…

Before investing in paid media, B2B brands should optimize these foundational elements for better campaign ROI.

There seems to be a bug right now with Google Search not showing the local pack results right now. I suspect it will be fixed really soon. Searches that trigger local packs…

When Google first launched SGE, the Search Generative Experience, it would only work in Chrome or the Google Search App on Gmail accounts opted into the search labs experiment. But now when…

Wondering how SEO can help your podcast get discovered? Here are key tips for optimizing episode titles, transcripts, show notes and more.

Search results in 2024 are driven by users’ intent. Keywords are often the best indicator.

Advertisers no longer have to wait on hold for a support representative to become available, as they can now schedule appointments.

A home is the biggest investment most people make, and yet, it doesn’t come with a manual. That’s why we’re building the only app homeowners need to effortlessly manage their homes — …

It has been almost 12 weeks since the last confirmed Google search ranking algorithm was released. That was the November 2023 reviews update. Before that was the November 2023 core update. Since…

Not all SEO providers are created equal. Learn how to avoid cookie-cutter approaches and find the right SEO partner.

Time to climb Mount Fjooogle.

Due diligence is key.

Ever since December 2019 when Google removed the requirement for publishers to manually apply for inclusion into Google News, publishers have been pretty upset about the lack of transparency around Google News…

Sprout Social is hiring a Director, SEO to join the Marketing team. Why join Sprout’s Marketing team? As a member of Sprout’s Marketing department, you’re an integral part of empowering and inspiring…

Google has made significant updates to its PMax documentation to help advertisers create better campaigns.