Here’s why mapping the customer journey is vital for SEO success. Explore each step of the journey and optimize your strategy accordingly.
User Experience and SEO Optimization
Merges UX principles with SEO strategies to improve performance and engagement.
Integrating SEO into the Newsroom
Source: Search Engine Roundtable
This is a special guest edition of SEO for Google News, where Jessie and Shelby from WTF is SEO write about integrating SEO into newsrooms.
Bing Webmaster Tools Sitemap Index Coverage Is Fully Live
Source: Search Engine Roundtable
Bing Webmaster Tools began testing its new Sitemap Index Coverage report in June after it was announced a few months prior. As of a few weeks ago, it went fully live, but…
Google: Expect more simplification of Search results
Source: Search Engine Roundtable
The removal of SERP features like HowTo and FAQ rich results are a trend SEOs should watch, according to Google’s Gary Illyes.
5 AI Changes Agencies And Brands Need To Know
Source: Search Engine Roundtable
Discover AI strategy benefits and ways to support your multi-location customers.
Google Raised Ad Prices To Hit Revenue Goals, Google Executive Said
Source: Search Engine Roundtable
Jerry Dischler, Vice President and General Manager at Google, said under oath in 2020 that Google tuned its ad prices to meet its revenue targets. Ad prices went up 5% to sometimes…
What Is a Lead Generation Website? (And How to Build One)
Source: Search Engine Roundtable
Capture more prospects.
Elon Musk plans to make X (Twitter) a paid-for platform to tackle bots
Source: Search Engine Roundtable
Musk is hoping to roll out small monthly subscriptions for all users in a bid to try and rid the platform of bots,
Google Ads explains ‘limited by bid strategy’ status amid manual bidding concerns
Source: moz (en-US)
Advertisers are concerned that the new signal indicates that Google Ads is taking another step towards manual CPC deprecation.
Reasons to be cautious using AI content
Source: Search Engine Roundtable
When and where can you use AI-written content? It depends. One thing is certain you should be cautious. Ashwin Balakrishnan joins the SEO Rant to discuss the downside of over-relying on AI…
SEO, generative AI and LLMs: Managing client expectations
Source: Search Engine Roundtable
Managing client expectations requires a calculated approach, especially when the ultimate goal is scaling SEO using generative AI.
Google Search Tests Trending Labels In Explore Brands Section
Source: Lenny's Newsletter
Google is testing adding trending labels to the Explore Brands section in the Google Search results. The Explore Brands section is not new, it was added a year or so ago, but…
Google: There Is No Way To Prevent Search Traffic Loss From A Website Revamp
Source: Search Engine Land
Google’s John Mueller was asked if there is a way to prevent search traffic loss while launching a new website revamp. This specific case has URL changes with folders and subfolders. John…
B2B SaaS Marketing: The Ahrefs Guide
Source: Search Engine Land
It’s our take on it.
Threads Tests Keyword Search In Australia & New Zealand
Source: Screaming Frog
Discover the latest update to Threads from Instagram, allowing users to search for posts by keyword on the growing social platform.
Analyzing the removal of FAQ and HowTo snippets from the Google search results [Data]
Source: Search Engine Roundtable
Glenn Gabe provides data and analysis based on reviewing the impact of Google removing FAQ and HowTo snippets from the search results.
Is content moderation a dead end? — Benedict Evans
Source: Essays — Benedict Evans
Can we get content moderation to work, or is it as much of a dead end as virus scanning? Do we need to change the whole model of social instead?
